Millennial ESports Corp (TSXV:GAME)


Millennial Esports Corp. is a TSX Venture Exchange listed technology company based in Toronto, Canada. The company is focused on the exciting sector of eSports, hosting tournaments and innovating the sector through applying new technologies and analytic techniques.

Market Overview

Company Background

Millennial Esports is a vertically integrated Esports company. Its vision is to become the leader in Esports content for consumers & brand to engage with. Millennial has more than five years of successful tournament hosting experience on its proprietary custom gaming platform, which has allowed it to build unique relationships with gamers, publishers, streamers, & stakeholders in the Esports space. As part of an accelerating growth strategy, Millennial has focused on key strategic acquisitions in data & analytics, premium content production, and event hosting capabilities, each of which has driven increased engagement. With its recent acquisition of racing game developer and publisher Eden, Millennial is poised to become a global leader in Esports racing.


  1. Millennial Esports is a vertically integrated Esports company and the first and only pure play publicly traded Esports Company in North America. Its vision is to become the leader in Esports content for consumers & brands.
  2. Millennial has over 5 years of successful tournament hosting experienceon its proprietary custom gaming platform, which has allowed it to build unique relationships with gamers, publishers, & streamers.
  3. As part of an accelerating growth strategy, Millennial has focused on key strategic acquisitions in data & analytics, premium media content, & event hosting and capabilities
  4. Millennial stands poised to realize its vision through the acquisition of storied racing game developer and publisher Eden Games.
  5. Esports Racing is poised for disruption as existing racing titles have notsuccessfully organized competitive events or premium content surrounding their titles; Millennial is poised to do both through its strategic relationships in the industry and its leading mobile racing game app, Gear.Club.

Share Structure

As of 23 Jan, 2018
Shares Issued 143,050,500
Warrants 15,119,822
Options 13,105,000
Fully Diluted 171,255,322

Other Information


Premium Content + IP

  • Millennial Studios
    • NBA 2K Media (Content)
    • World’s Fastest Gamer (McLaren)
    • Beyond the Sticks (Owned IP)
    • Madden America (Content)

Game Titles

  • Eden Games
    • Mobile
      • Club (6.3 mm downloads)
      • Club 2.0 (Q1 ‘18)
      • F1 (Q2 ‘18)
    • Console
      • Nintendo (Xmas ‘17)
      • X-Box + PS (Q3 18)

Live Events

  • Millennial Tournament Platform (PGL)
  • O’Gaming
  • ‘thE Arena’ (Las Vegas)

StreamHatchet Data Analytics

  • Business intelligence
  • Live Dashboard with viewing analytics

Management Profiles


Alex Igelman


Alex is a lawyer with over 25 years of experience in technology, entertainment and casino gaming. A pioneer and visionary in the online gaming world, Alex has now transitioned his focus and attention to the world of Esports. Alex's career began in the early 1990's when as a successful lawyer he represented many of the land based Las Vegas casino operators in Canada. Clients at that time included, Caesars, Mirage Resorts, Hilton Group and MGM Resorts.

In the mid 1990's Alex was the first lawyer to be actively involved in the online gaming space and he quickly came to be recognized as an expert in the field. Alex was called upon by numerous gaming companies to assist them with their entry into the online gaming sector. Clients included Party Gaming, Poker Stars, Wynn Resorts, and Gaming VC. Alex was instrumental in the early success of both Party Gaming and Poker Stars when he strategically assisted the respective founders in their formative years. Both Party Gaming and Poker Stars were later sold for billion dollar+ exits.

With Gaming VC (GVC:AIM), Alex was retained by the original owner of the parent company to sell the business. Raising 81M GBP, this group acquired the asset and listed the newly formed GVC on AIM. GVC was the largest public gaming deal in the UK up until Party Gaming went public in 2005. Today, GVC is one of the most successful online gaming companies with a multi-billion dollar market cap and recently acquired competitor BWIN/Party.

Since 2013, Alex has been focused on the Esports sector and in 2014 came in as a consultant to PGL, the predecessor company to Millennial Esports Corp. In late 2016, Alex was appointed as CEO of Millennial Esports Corp. and since that time has led the company in its successful growth.

Alex is a member in good standing of the Law Society of Upper Canada and on the editorial board of Gaming Law Review and Economics.


Bob Reif


Prior to accepting the role of President at Millennial in 2017, Bob served as both the Chief Revenue Officer and CMO for the St. Louis Rams for 12 seasons, overseeing its growth from a $220M valuation to its current $3.5B valuation. In 1999, Reif became the Executive Vice President and Chief Marketing Officer of the Indianapolis Motor Speedway and INDY Racing League where he ran the day-to-day business operations of the IRL. While there he negotiated the league’s naming rights partnership with Northern Light, television agreements with ABC and ESPN, engine manufacturer agreements with Chevrolet and Toyota, and venue agreements with track promoters ISC and Speedway Motorsports.

In both 1998 and 1999, Reif was named to Street and Smith’s Sports Business Journal’s SBJ prestigious “40 Under 40” list for being one of the 40 most influential people in the sports industry under the age of 40.

Over the course of his long career, Bob has transacted over $5 Billion in sports marketing rights agreements. This includes 10 naming rights deals and multiple television rights agreements with deep relationships across multiple sponsor verticals at Fortune 500 Companies.


Darren Cox


Currently the CMO and European MD of Millennial, Darren is a motor industry innovator with over 20 years experience. Darren is also the founder of IDEAS+CARS, a group of passionate, professional collaborators that have delivered exceptional ideas in the car world over many years for many people.

Darren has extensive experience across many fields, from finance to franchising, sponsorship to sales, from delivering Motorshows to a brand new digital platform for 26 European countries in 18 months. Prior to the takeover of pure Performance projects, he delivered the Juke launch in Europe (including the now infamous Juke R Project) and record sales for Qashqai before taking on a project to set up a brand function for Nissan Europe.

Darren is most proud of the innovative Marketing approach that is GT Academy. In short a Gaming / AFP / Sponsorship / Event / PR hybrid that has delivered passion and 6:1 ROI all over the world.
Darren’s unique experiences and unmatched expertise in the world of cars and racing bring a valuable insight to any and all of his current projects. In addition to this deep expertise of the field, he specializes in: Brand Experience, Branded Content, Digital, Sponsorship, Events, Motorshows, AFP, Motorsport, Sports Cars, Marketing, Product Marketing, & Innovation.

Stephen H. Shoemaker


Stephen Shoemaker is an accomplished senior executive with more than thirty years of financial and operations management experience, both domestically and internationally. He has proven success building and leading finance teams in global companies with high growth profiles, and significant operating scale and complexity. With expertise primarily in the technology and hospitality industries, Steophen has built companies in the U.S., Canada, Europe and Asia.

Most recently, Steve co-founded RIoT Labs LLC ( , an IoT startup focused on developing smart home products that conserve energy, water and natural resources. Steve also provides consulting and financial advisory services to companies in the hospitality and integrated resort sectors.

Steve previously raised over US$600M at Asian Coast Development Ltd., where he advanced from CFO to CEO/Chairman of the Board. During that time, he was instrumental in taking the project from merely a concept to a 400-acre destination resort on the coast of Vietnam with a fully operating 5-star resort and casino, an 18-hole Greg Norman designed golf course, and plans for 4 more luxury resorts and a plethora of amenities on the property (

Prior to his roles at RIoT and ACDL, Steve spent twelve years in progressively more critical roles at three communications companies: NuVox Communications, GT Group Telecom, and Qwest Communications. His key accomplishments were leading financial teams on a Nasdaq/TSE dual-listed IPO, six large-scale mergers and acquisitions in the U.S. and Canada accomplishing rapid integration of the acquired companies, a Joint Venture in Europe and capital raises of over US$4 billion in the telecommunications industry.

Steve thrives in entrepreneurial high-growth situations, and in collaborative environments where he can positively impact the vision and strategy of the organization. His solid foundation of accounting, finance, and business skills was achieved through his experience at Coopers & Lybrand (now PWC) and Marriott, where he continually progressed his career.


The Honorable Ronald R. Spoehel

Chairman of the Board

Mr. Spoehel served as the Presidentially-appointed Senate-confirmed Chief Financial Officer of NASA and is a private investor with over 35 years of private investment, board, executive management, and investment banking experience, from the Fortune 500 to technology start-ups.

Mr. Spoehel presently serves as Managing Partner of Windrock Capital, LLC, and on the Board of Directors of publicly-traded Profire Energy, Inc. and Millennial Esports Corp. (Chairman), as well as other U.S. and international private company and advisory Boards, including Republic Capital Access, a unit of Stephens Investments Holdings. Mr. Spoehel is a CIMA registered director and a member of the Economic Club of Washington, D.C.

Prior to NASA, he was a partner is various investment companies and earlier served ten years in investment banking at Lehman Brothers and Bank of America. In addition, he has held various board, and financial and general management positions with multinational public and private companies in the U.S., Canada, Latin America, and Europe. As the executive officer leading Corporate Development for Harris Corporation, he was instrumental in positioning Harris as it drove the industry’s transition to digital TV broadcast and studio production, as well as the founding of both LiveTV (JetBlue launch customer) and Authentec (the biometric semiconductor operation now part of Apple). Later, he served as CEO of Optinel (now part of Cisco), which created the first all optical communications system for cable video distribution.

Mr. Spoehel is an honors graduate of the University of Pennsylvania, where he received his BS in Economics and MBA in Finance from the Wharton School and MSE from the Moore School of Electrical Engineering.


Seth Schorr

Board Member

Seth Schorr is Chief Executive Officer of Fifth Street Gaming and also serves as Chairman of Downtown Grand Hotel & Casino. Since early 2015 Schorr has directed his organization to take a leadership position in the evolving gambling space, becoming a pathfinder in integrating Esports in the casino experience.

Currently, Schorr’s casino is the only one in the world to actively have Esports as a part of its regular promotional program. Schorr also sits on the Board of Directors of GameCo, a company that is manufacturing the world’s first video game slot machine.

Beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developed the international marketing department in Macau, the interactive gaming division, and The Wynn Collection of Fine Art.

Seth is actively involved in Esports and is an innovator in the space. He is the owner of Rogue (Esports team), Co-Founder of Bet on Yourself Gaming (skill-based gaming platform with a focus on land-based mobile Esports betting platform), Co-Founder of STREAM (Esports Bar & Restaurant), and Co-Founder of Nevada Esports Alliance and 3 Years Esports experience.


Doug Belgrad

Board Member

Doug runs 2.0 Entertainment, a content production and co-financing company based at Sony Pictures Entertainment. He was an executive at Sony for nearly 27 years, most recently as President of SPE’s Motion Picture Group. Prior to that, he spent 10 years as head of production at Columbia Pictures.

Since leaving his executive post in 2016, Doug has moved into a partnership with Sony to produce and co-finance upcoming Sony movies, including Peter Rabbit, Bad Boys 3, Charlie’s Angels and others. 2.0 is also active in television production, and will produce its first pilot for NBC in spring of 2018.

As an executive, Doug was involved in launching, supervising or revitalizing almost all of Sony’s most important live-action I.P. including Spiderman: Homecoming, Ghostbusters, Men in Black, Bad Boys, Jump Street, Grown-Ups, Smurfs, and others. He led the studio’s business efforts in China from 2009 to 2014, while Belgrad managing creative and business decision-making, and financial planning across all of SPE’s film labels.

Doug graduated from the University of Pennsylvania in 1987 with a bachelor’s degree in history. He began his career at Kidder, Peabody as a securities analyst, specializing in media and entertainment companies, before joining Columbia Pictures in 1989.


David Fawcett

Board Member

Mr. Fawcett is the founder of Epic and has 21 years of experience in Canadian capital markets, including 17 years managing money. He has managed several funds of differing strategies and has amassed an impressive performance track-record. Epic’s funds have focused primarily on the Canadian marketplace. Mr. Fawcett is one of the largest investors in Epic’s funds.

Prior to founding Epic, Mr. Fawcett was with Deutsche Bank Securities Inc. (1998-2000) as a Research Analyst in charge of covering Canadian oil & gas companies. The Deutsche team was ranked as one of the top five Oil & Gas Research Teams in 1999 by Institutional Investor. He was also a nationally-ranked analyst in the Brendan Woods institutional survey.

Prior to Deutsche Bank Securities Inc., Mr. Fawcett covered oil & gas companies at First Marathon Securities Limited (currently National Bank Financial Inc.) where his analysis was weighted towards emerging international oil & gas companies.

Mr. Fawcett graduated from Wilfrid Laurier University with a Master of Arts Degree in Business Economics and holds an Honors Bachelor of Arts Degree in Economics from the University of Western Ontario. He is also a CFA Charterholder. David is registered as an Advising Representative and Dealing Representative with the OSC.

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