{"id":441491,"date":"2022-10-27T19:39:41","date_gmt":"2022-10-28T02:39:41","guid":{"rendered":"https:\/\/nai500.com\/?p=441491"},"modified":"2022-10-27T19:39:41","modified_gmt":"2022-10-28T02:39:41","slug":"%e8%b4%a2%e6%8a%a5%e5%87%ba%e7%82%89%ef%bc%8c%e8%82%a1%e4%bb%b7%e6%9a%b4%e6%b6%a8%ef%bc%81shopify%e7%9a%84%e6%8a%95%e8%b5%84%e8%80%85%e7%bb%88%e4%ba%8e%e7%86%ac%e5%87%ba%e5%a4%b4%e4%ba%86","status":"publish","type":"post","link":"https:\/\/nai500.com\/zh-hans\/blog\/2022\/10\/%e8%b4%a2%e6%8a%a5%e5%87%ba%e7%82%89%ef%bc%8c%e8%82%a1%e4%bb%b7%e6%9a%b4%e6%b6%a8%ef%bc%81shopify%e7%9a%84%e6%8a%95%e8%b5%84%e8%80%85%e7%bb%88%e4%ba%8e%e7%86%ac%e5%87%ba%e5%a4%b4%e4%ba%86\/","title":{"rendered":"\u8d22\u62a5\u51fa\u7089\uff0c\u80a1\u4ef7\u66b4\u6da8\uff01Shopify\u7684\u6295\u8d44\u8005\u7ec8\u4e8e\u71ac\u51fa\u5934\u4e86"},"content":{"rendered":"

\u52a0\u62ff\u5927\u7535\u5546\u516c\u53f8Shopify Inc\uff08TSX:SHOP<\/a>\uff09\uff08NYSE.SHOP<\/a>\uff09\u7684\u80a1\u4ef7\u5468\u56db\u5927\u6da817%\uff0c\u6b64\u524d\u8be5\u516c\u53f8\u53d1\u5e03\u7684\u4e09\u5b63\u62a5\u663e\u793a\u4e8f\u635f\u5c0f\u4e8e\u9884\u671f\uff0c\u957f\u671f\u5904\u4e8e\u714e\u71ac\u5f53\u4e2d\u7684\u6295\u8d44\u8005\u4f3c\u4e4e\u770b\u5230\u4e86\u66d9\u5149\uff1aShopify\u5e9e\u5927\u7684\u6210\u957f\u6027\u652f\u51fa\u6216\u8bb8\u5373\u5c06\u6536\u5c3e\uff0c\u540c\u65f6\u7ba1\u7406\u5c42\u9884\u8ba1\u4e0b\u4e00\u5b63\u5ea6\u5e02\u573a\u4efd\u989d\u5c06\u7ee7\u7eed\u589e\u957f\u3002<\/p>\n

Shopify\u4fc3\u6210\u7684\u4ea4\u6613\u603b\u989d\uff0c\u5373\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff08GMV\uff09\u8fbe$462\u4ebf\uff0c\u76f8\u6bd4\u4e0a\u5e74\u540c\u671f\u589e\u957f11%\u3002\u6b64\u5916\uff0c\u8be5\u7535\u5546\u5e73\u53f0\u65b0\u589e\u66f4\u591a\u9762\u5411\u5546\u5bb6\u7684\u4ea7\u54c1\u63a8\u9500\u670d\u52a1\uff0c\u5546\u5bb6\u89e3\u51b3\u65b9\u6848\u4e1a\u52a1\u7684\u6536\u5165\u5360GMV\u7684\u767e\u5206\u6bd4\uff08attach rate\uff09\u5347\u81f3\u521b\u7eaa\u5f55\u76842.14%\u3002<\/p>\n

Shopify\u603b\u88c1Harley Finkelstein\u8868\u793a\uff0cShopify\u662f\u4e3a\u5168\u7403\u6570\u767e\u4e07\u4f01\u4e1a\u63d0\u4f9b\u8d4b\u80fd\u7684\u4e2d\u67a2\u795e\u7ecf\u7cfb\u7edf\u3002\u4e09\u5b63\u5ea6\u671f\u95f4\uff0c\u5546\u5bb6\u7ee7\u7eed\u8ba4\u53ef\u516c\u53f8\u7684\u72ec\u7279\u4ef7\u503c\u5e76\u66f4\u591a\u5730\u91c7\u7528\u4e86\u6211\u4eec\u63d0\u4f9b\u7684\u5fc5\u9700\u5de5\u5177\u548c\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n

Shopify\u7684\u5546\u5bb6\u89e3\u51b3\u65b9\u6848\u6536\u5165\u589e\u957f26%\u81f3$9.899\u4ebf\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u65b0\u5ba2\u6237\u7b7e\u7ea6\u9a71\u52a8\u8ba2\u9605\u89e3\u51b3\u65b9\u6848\u6536\u5165\u589e\u957f12%\u3002\u516c\u53f8\u603b\u6536\u5165\u589e\u957f22%\u81f3$14\u4ebf\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u516c\u53f8\u7684\u7269\u6d41\u914d\u9001\u7f51\u7edc\u53ca\u5176\u4ed6\u589e\u957f\u9879\u76ee\u6295\u8d44\u4e25\u91cd\u62d6\u7d2f\u4e86\u5176\u76c8\u5229\u72b6\u51b5\u3002\u8c03\u6574\u540e\u8425\u4e1a\u4e8f\u635f$4510\u4e07\uff0c\u4e0a\u4e00\u5e74\u540c\u671f\u8c03\u6574\u540e\u8425\u4e1a\u5229\u6da6$1.402\u4ebf\u3002\u4f46\u662f\uff0c\u8fd9\u4e00\u4e8f\u635f\u989d\u4f9d\u7136\u8981\u597d\u4e8e\u5f88\u591a\u6295\u8d44\u8005\u7684\u9884\u671f\uff1a\u8c03\u6574\u540e\u6bcf\u80a1\u51c0\u4e8f\u635f$0.02\uff0c\u5927\u5e45\u4f4e\u4e8e\u534e\u5c14\u8857\u9884\u671f\u7684\u6bcf\u80a1\u4e8f\u635f$0.07\u3002<\/p>\n

\u6309\u7167\u7ba1\u7406\u5c42\u7684\u9884\u6d4b\uff0cShopify\u56db\u5b63\u5ea6\u7684\u589e\u901f\u5c06\u7ee7\u7eed\u9ad8\u4e8e\u7f8e\u56fd\u6574\u4e2a\u96f6\u552e\u5e02\u573a\uff0c\u540c\u65f6\u8425\u4e1a\u8d39\u7528\u589e\u901f\u76f8\u6bd4\u4e09\u5b63\u5ea6\u5c06\u4e0b\u6ed1\u3002\u9996\u5e2d\u8d22\u52a1\u5b98Amy Shapero\u8868\u793a\uff0c\u6211\u4eec\u5e73\u53f0\u7684\u7075\u6d3b\u6027\uff0c\u89e3\u51b3\u65b9\u6848\u79cd\u7c7b\u7684\u591a\u6837\u548c\u4e30\u5bcc\uff0c\u521b\u65b0\u901f\u5ea6\u4ee5\u53ca\u4e25\u8c28\u7684\u6295\u8d44\u65b9\u6cd5\u5c06\u52a9\u529bShopify\u672a\u6765\u5b9e\u73b0\u5de8\u5927\u7684\u673a\u4f1a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u52a0\u62ff\u5927\u7535\u5546\u516c\u53f8Shopify Inc\uff08TSX:SHOP\uff09\uff08NYSE.SHOP\uff09\u7684\u80a1\u4ef7\u5468\u56db\u5927\u6da817%\uff0c\u6b64\u524d\u8be5\u516c\u53f8 […]<\/p>\n","protected":false},"author":27,"featured_media":441492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1521,430],"tags":[1817,558],"class_list":["post-441491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1521","category-trends-strategies-zh-hans","tag-in-depth-analysis-zh-hans","tag-558","sectors-technology-zh-hans","locations-canada-zh-hans","locations-us-zh-hans","exchange-nyse-zh-hans","exchange-tsx-zh-hans"],"acf":[],"_links":{"self":[{"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/posts\/441491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=441491"}],"version-history":[{"count":0,"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/posts\/441491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/media\/441492"}],"wp:attachment":[{"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=441491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=441491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nai500.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=441491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}