{"id":587981,"date":"2025-08-15T06:28:35","date_gmt":"2025-08-15T13:28:35","guid":{"rendered":"https:\/\/nai500.com\/blog\/2025\/08\/hims-hers-hims-ftc\/"},"modified":"2025-08-15T06:28:35","modified_gmt":"2025-08-15T13:28:35","slug":"hims-hers-hims-ftc","status":"publish","type":"post","link":"https:\/\/nai500.com\/zh-hans\/blog\/2025\/08\/hims-hers-hims-ftc\/","title":{"rendered":"Hims & Hers HIMS \u56e0 FTC \u8c03\u67e5\u80a1\u4ef7\u4e0b\u632b\u3002\u4e0b\u4e00\u6b65\u5c06\u5982\u4f55\uff1f"},"content":{"rendered":"

Hims & Hers Health \u80a1\u4ef7\u5728\u76d8\u540e\u4ea4\u6613\u4e2d\u4e0b\u8dcc\u7ea6 5%\uff0c\u6b64\u524d\u6709\u62a5\u9053\u79f0\u8054\u90a6\u8d38\u6613\u59d4\u5458\u4f1a\u6b63\u5728\u8c03\u67e5\u8fd9\u5bb6\u8fdc\u7a0b\u533b\u7597\u516c\u53f8\u8d85\u8fc7\u4e00\u5e74\u7684\u5e7f\u544a\u548c\u53d6\u6d88\u8ba2\u9605\u884c\u4e3a\u3002\u8fd9\u4e00\u76d1\u7ba1\u52a8\u5411\u7ed9 HIMS \u5df2\u7ecf\u52a8\u8361\u7684\u590f\u5b63\u518d\u6dfb\u4e00\u51fb\uff1a6 \u6708\u4efd\u5728 Novo Nordisk \u5ba3\u5e03\u65ad\u8054\u5e76\u6307\u63a7\u516c\u53f8\u5c31\u5176\u51cf\u91cd\u836f Wegovy \u7684\u914d\u5236\u7248\u672c\u8fdb\u884c\u6b3a\u9a97\u6027\u8425\u9500\u540e\uff0cHIMS \u66fe\u4e00\u65e5\u66b4\u8dcc 32%\u3002\u5206\u6790\u5e08\u8b66\u544a\u79f0\uff0c\u968f\u7740 Novo Nordisk \u548c Eli Lilly \u6269\u5927\u5176\u54c1\u724c GLP-1 \u6cbb\u7597\u836f\u7269\u4f9b\u5e94\uff0cHims \u7684\u914d\u5236\u4ea7\u54c1\u53ef\u80fd\u4f1a\u4e27\u5931\u5b58\u5728\u4ef7\u503c\u3002\u516c\u53f8\u5c1a\u672a\u5c31\u6700\u65b0\u8c03\u67e5\u53d1\u8868\u8bc4\u8bba\u3002<\/p>\n

\u76d8\u540e\u56e0 FTC \u8c03\u67e5\u629b\u552e<\/h3>\n

\u5f6d\u535a\u793e\u5468\u4e09\u665a\u95f4\u62a5\u9053\u79f0\uff0cFTC \u7684\u8c03\u67e5\u6d89\u53ca Hims \u7684\u4ea7\u54c1\u8425\u9500\u65b9\u5f0f\u4ee5\u53ca\u6d88\u8d39\u8005\u5982\u4f55\u53d6\u6d88\u8ba2\u9605\u3002\u62ab\u9732\u8fd9\u9879\u4e3a\u671f\u4e00\u5e74\u7684\u8c03\u67e5\u6539\u53d8\u4e86\u76d1\u7ba1\u98ce\u9669\u7684\u65f6\u95f4\u7ef4\u5ea6\u3002\u8fd9\u8868\u660e\u76d1\u7ba1\u673a\u6784\u5df2\u82b1\u6570\u6708\u65f6\u95f4\u6536\u96c6\u6587\u4ef6\u5e76\u8bbf\u8c08\u76f8\u5173\u65b9\uff0c\u589e\u52a0\u4e86\u91c7\u53d6\u6b63\u5f0f\u884c\u52a8\u6216\u8fbe\u6210\u548c\u89e3\u7684\u53ef\u80fd\u6027\uff0c\u8fdb\u800c\u53ef\u80fd\u8feb\u4f7f Hims \u6539\u53d8\u5176\u83b7\u53d6\u548c\u7559\u5b58\u5ba2\u6237\u7684\u65b9\u5f0f\u3002\u5e02\u573a\u53cd\u5e94\u8fc5\u901f\uff0c\u76d8\u540e\u4e0b\u8dcc\u7ea6 5% \u610f\u5473\u7740\u6295\u8d44\u8005\u5728\u4e3a\u53ef\u80fd\u7684\u7f5a\u6b3e\u3001\u7ecf\u8425\u9650\u5236\u6216\u4e8c\u8005\u5e76\u884c\u91cd\u65b0\u5b9a\u4ef7\u3002\u8fdc\u7a0b\u533b\u7597\u540c\u884c\u4e5f\u66fe\u56e0\u8425\u9500\u5ba3\u79f0\u548c\u201c\u8d1f\u9009\u9879\u201d\u8ba2\u9605\u89c4\u5219\u53d7\u5230\u7c7b\u4f3c\u5ba1\u67e5\u3002FTC \u8fd1\u6765\u4e5f\u5728\u76d1\u7ba1\u90a3\u4e9b\u8ba9\u7528\u6237\u96be\u4ee5\u505c\u6b62\u91cd\u590d\u6263\u8d39\u7684\u53d6\u6d88\u6d41\u7a0b\u3002\u5bf9\u4e8e\u4ee5\u8ba2\u9605\u4e3a\u4e3b\u7684\u5546\u4e1a\u6a21\u5f0f\u800c\u8a00\uff0c\u5373\u4fbf\u76d1\u7ba1\u589e\u6dfb\u7684\u6469\u64e6\u6709\u9650\uff0c\u4e5f\u80fd\u524a\u5f31\u589e\u957f\u903b\u8f91\u3001\u63d0\u9ad8\u6d41\u5931\u7387\u5e76\u63a8\u9ad8\u83b7\u5ba2\u6210\u672c\u3002<\/p>\n

Novo Nordisk \u65ad\u8054\u5e26\u6765\u53e0\u52a0\u98ce\u9669<\/h3>\n

6 \u6708\u4e0e Novo Nordisk \u7684\u51b3\u88c2\u4ecd\u7136\u662f\u770b\u7a7a\u8bba\u70b9\u7684\u6838\u5fc3\u3002Novo Nordisk \u7ec8\u6b62\u5408\u4f5c\u5e76\u6307\u63a7 Hims \u8bef\u5bfc\u6d88\u8d39\u8005\uff0c\u9500\u552e\u914d\u5236\u7684 Wegovy \u7248\u672c\u3002\u6b64\u4e3e\u5728\u4e00\u65e5\u4e4b\u5185\u62b9\u53bb HIMS \u8fd1\u4e09\u5206\u4e4b\u4e00\u7684\u5e02\u503c\uff0c\u5e76\u51f8\u663e\u516c\u53f8\u9762\u4e34\u7684\u51cf\u91cd\u9700\u6c42\u65e0\u6cd5\u7528\u54c1\u724c\u5e93\u5b58\u6765\u6ee1\u8db3\u7684\u66dd\u9732\u3002\u5728\u77ed\u7f3a\u671f\u95f4\uff0c\u914d\u65b9\u836f\u623f\u586b\u8865\u4e86\u4f9b\u5e94\u7a7a\u7f3a\uff0c\u4f46\u56f4\u7ed5\u914d\u5236 semaglutide \u7684\u8206\u8bba\u4e00\u76f4\u5145\u6ee1\u4e89\u8bae\uff0c\u6d89\u53ca\u6cd5\u5f8b\u548c\u76d1\u7ba1\u7684\u590d\u6742\u6027\uff0c\u666e\u901a\u6d88\u8d39\u8005\u96be\u4ee5\u5206\u8fa8\u3002\u58f0\u8a89\u5916\u6ea2\u6548\u5e94\u6301\u7eed\u5b58\u5728\u3002FTC \u5bf9\u5e7f\u544a\u884c\u4e3a\u7684\u5173\u6ce8\u5f88\u5bb9\u6613\u89e6\u53ca\u5173\u4e8e\u51cf\u91cd\u7597\u6548\u3001\u5b89\u5168\u6027\u548c\u54c1\u724c\u8868\u8ff0\u7684\u5ba3\u79f0\uff0c\u5373\u4fbf\u516c\u53f8\u5c06\u8fd9\u4e9b\u9879\u76ee\u5305\u88c5\u4e3a\u533b\u5e08\u4e3b\u5bfc\u7684\u6cbb\u7597\u9879\u76ee\u3002\u6295\u8d44\u8005\u4f1a\u5c06 Novo \u7684\u6307\u63a7\u4e0e FTC \u7684\u76d1\u7ba1\u804c\u8d23\u8054\u7cfb\u8d77\u6765\uff0c\u8d28\u7591\u4ec5\u9760\u8c03\u6574\u8425\u9500\u6587\u6848\u662f\u5426\u8db3\u4ee5\u5e94\u5bf9\uff0c\u6291\u6216 Hims \u5728\u9500\u552e\u3001\u6253\u5305\u548c\u7eed\u8ba2\u8fd9\u4e9b\u670d\u52a1\u7684\u65b9\u5f0f\u5c06\u9762\u4e34\u66f4\u6df1\u5c42\u6b21\u7684\u7ed3\u6784\u6027\u53d8\u9769\u3002<\/p>\n

GLP-1 \u4f9b\u5e94\u8ddf\u8fdb\u5a01\u80c1\u5546\u4e1a\u6a21\u5f0f<\/h3>\n

\u968f\u7740\u5927\u578b\u5236\u836f\u4f01\u4e1a\u52a0\u5927\u4ea7\u80fd\uff0c\u7b2c\u4e8c\u6761\u6218\u7ebf\u6b63\u5728\u5c55\u5f00\u3002\u7f8e\u56fd\u94f6\u884c\u5206\u6790\u5e08\u8b66\u544a\u79f0\uff0c\u4e00\u65e6 Novo Nordisk \u548c Eli Lilly \u6ee1\u8db3\u5176\u54c1\u724c\u836f\u7269\u9700\u6c42\uff0cHims \u5bf9\u914d\u5236 GLP-1 \u4ea7\u54c1\u7684\u4f9d\u8d56\u53ef\u80fd\u6210\u4e3a\u8d1f\u62c5\u3002\u5982\u679c\u4f9b\u5e94\u7ea6\u675f\u7f13\u89e3\uff0c\u914d\u5236\u66ff\u4ee3\u54c1\u7684\u5408\u7406\u6027\u5c31\u4f1a\u6d88\u5931\uff0c\u800c\u5728\u77ed\u7f3a\u89e3\u9664\u540e\uff0c\u76d1\u7ba1\u673a\u6784\u901a\u5e38\u4f1a\u6536\u7d27\u5bf9\u914d\u5236\u836f\u7684\u5bb9\u5fcd\u5ea6\u3002\u6b63\u5f53 Hims \u9762\u4e34\u9700\u4fee\u6539\u5e7f\u544a\u548c\u8ba2\u9605\u6d41\u7a0b\u7684\u538b\u529b\u65f6\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5265\u79bb\u5176\u91cd\u8981\u7684\u589e\u957f\u6760\u6746\u3002\u8fd9\u4e00\u98ce\u9669\u4e0d\u4ec5\u610f\u5473\u7740\u6536\u5165\u6d41\u5931\uff1b\u66f4\u662f\u7ec4\u5408\u53d8\u5316\uff0c\u82e5 Hims \u5fc5\u987b\u66f4\u591a\u4f9d\u8d56\u4f4e\u5355\u4ef7\u54c1\u7c7b\u6765\u5f25\u8865\u51cf\u91cd\u4e1a\u52a1\u653e\u7f13\uff0c\u6bdb\u5229\u7387\u53ef\u80fd\u4e0b\u6ed1\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5e02\u573a\u4e0a\u5bf9 GLP-1 \u66dd\u9732\u7684\u70ed\u60c5\u66f4\u591a\u60e0\u53ca\u6743\u5229\u6301\u6709\u4eba\u548c\u5e03\u5c40\u826f\u597d\u7684\u5206\u9500\u5546\uff0c\u800c\u975e\u90a3\u4e9b\u5904\u4e8e\u7070\u8272\u5730\u5e26\u7684\u4e2d\u95f4\u5546\u3002\u5982\u679c FTC \u8c03\u67e5\u4fc3\u4f7f\u516c\u53f8\u5728\u5ba3\u79f0\u4e0a\u8d8b\u4e8e\u4fdd\u5b88\u5e76\u660e\u6670\u53d6\u6d88\u6d41\u7a0b\uff0c\u66fe\u63a8\u52a8 Hims \u5728\u51cf\u91cd\u8d5b\u9053\u7a81\u56f4\u7684\u8425\u9500\u4f18\u52bf\u53ef\u80fd\u5728\u54c1\u724c\u836f\u7269\u4f9b\u5e94\u66f4\u5145\u5206\u4e4b\u65f6\u88ab\u538b\u7f29\u3002<\/p>\n

\u7f5a\u6b3e\u6216\u6574\u6539\u53ef\u80fd\u7684\u5f62\u6001<\/h3>\n

\u5728\u6d89\u53ca\u5e7f\u544a\u548c\u8d1f\u9009\u9879\u8ba2\u9605\u7684\u6848\u4ef6\u4e2d\uff0cFTC \u901a\u5e38\u540c\u65f6\u5bfb\u6c42\u8d27\u5e01\u4e0e\u884c\u4e3a\u5c42\u9762\u7684\u6551\u6d4e\u63aa\u65bd\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u5411\u6d88\u8d39\u8005\u9000\u6b3e\u3001\u8fd4\u8fd8\u4e0d\u5f53\u5f97\u5229\u3001\u6c11\u4e8b\u7f5a\u6b3e\u4ee5\u53ca\u8981\u6c42\u91c7\u53d6\u540c\u610f\u4ee4\uff0c\u89c4\u5b9a\u660e\u786e\u62ab\u9732\u3001\u4fbf\u6377\u7684\u4e00\u952e\u53d6\u6d88\u673a\u5236\u548c\u5bf9\u5065\u5eb7\u5ba3\u79f0\u66f4\u4e25\u683c\u7684\u8bc1\u636e\u652f\u6301\u3002\u5bf9 Hims \u800c\u8a00\uff0c\u4efb\u4f55\u540c\u610f\u4ee4\u5f88\u53ef\u80fd\u8d85\u51fa\u5355\u4e00\u4ea7\u54c1\u9875\u9762\u7684\u8303\u7574\uff0c\u53ef\u80fd\u91cd\u5851\u8de8\u54c1\u7c7b\u7684\u5ba2\u6237\u65c5\u7a0b\uff0c\u4ece\u8981\u7ea6\u8868\u8ff0\u548c\u63a8\u8350\u8bed\u7684\u4f7f\u7528\uff0c\u5230\u81ea\u52a8\u7eed\u8ba2\u63d0\u793a\u548c\u8ffd\u52a0\u9500\u552e\u7b56\u7565\u3002\u8fd9\u5bf9\u5355\u4f4d\u7ecf\u6d4e\u81f3\u5173\u91cd\u8981\u3002\u5982\u679c\u53d6\u6d88\u6d41\u7a0b\u53d8\u5f97\u66f4\u5feb\u66f4\u6e05\u6670\uff0c\u6d41\u5931\u7387\u5f80\u5f80\u4f1a\u4e0a\u5347\uff1b\u5982\u679c\u5ba3\u79f0\u88ab\u6536\u7a84\uff0c\u5e7f\u544a\u6548\u7387\u4f1a\u4e0b\u964d\uff0c\u83b7\u5ba2\u6210\u672c\u4f1a\u5347\u9ad8\u3002\u5728\u77ed\u671f\u5185\uff0c\u8fd9\u4e9b\u673a\u5236\u4f1a\u6253\u51fb\u6536\u5165\u589e\u957f\u548c\u8425\u9500\u6295\u5165\u56de\u62a5\uff0c\u5e02\u573a\u5df2\u5728\u6298\u4ef7\u672a\u6765\u76c8\u5229\u80fd\u529b\u4ee5\u53cd\u6620\u8fd9\u4e00\u60c5\u666f\u3002\u516c\u53f8\u53ef\u4ee5\u91cd\u65b0\u8bbe\u8ba1\u6d41\u7a0b\u4ee5\u7b26\u5408\u6cd5\u89c4\u5e76\u5c3d\u91cf\u7559\u4f4f\u7528\u6237\uff0c\u4f46\u5728\u76d1\u7ba1\u76d1\u7763\u4e0b\u91cd\u5efa\u9500\u552e\u6e20\u9053\u671f\u95f4\uff0c\u96be\u4ee5\u907f\u514d\u589e\u957f\u505c\u6ede\u3002<\/p>\n

\u5bf9\u5546\u4e1a\u6a21\u5f0f\u7684\u4fe1\u4efb\u8003\u9a8c<\/h3>\n

\u8fdc\u7a0b\u533b\u7597\u4e00\u76f4\u4ee5\u901f\u5ea6\u548c\u4fbf\u6377\u51fa\u552e\u81ea\u8eab\u3002\u76d1\u7ba1\u73af\u5883\u6b63\u5728\u8ffd\u8d76\u3002Hims \u7684\u5356\u70b9\u2014\u2014\u76f4\u63a5\u5c31\u533b\u3001\u4fbf\u6377\u95ee\u8bca\u548c\u8ba2\u9605\u8865\u8d27\u2014\u2014\u5728\u76d1\u7ba1\u8ba4\u53ef\u5176\u8425\u9500\u4e0e\u7559\u5b58\u505a\u6cd5\u4e3a\u884c\u4e1a\u6700\u4f73\u5b9e\u8df5\u65f6\u884c\u5f97\u901a\u3002\u4e00\u6b21\u6301\u7eed\u65f6\u95f4\u5982\u6b64\u4e4b\u4e45\u7684 FTC \u8c03\u67e5\u8868\u660e\u76d1\u7ba1\u673a\u6784\u62c5\u5fc3\u8fd9\u4e9b\u505a\u6cd5\u662f\u5426\u8d8a\u754c\u3002\u5bf9\u7ba1\u7406\u5c42\u800c\u8a00\uff0c\u5f53\u524d\u4efb\u52a1\u662f\u8bc1\u660e\u5373\u4f7f\u5728\u5e7f\u544a\u6536\u655b\u548c\u53d6\u6d88\u66f4\u5bb9\u6613\u7684\u60c5\u51b5\u4e0b\uff0c\u6838\u5fc3\u9700\u6c42\u4ecd\u7136\u5b58\u5728\u3002\u8fd9\u610f\u5473\u7740\u8981\u8bc1\u660e\u54c1\u724c\u8d44\u4ea7\u548c\u4e34\u5e8a\u6548\u679c\u80fd\u591f\u627f\u62c5\u66f4\u591a\u8d23\u4efb\uff0c\u800c\u975e\u9760\u8f6c\u5316\u6280\u5de7\u652f\u6491\u3002\u8fd8\u8981\u8bc1\u660e\u975e GLP-1 \u7684\u54c1\u7c7b\uff0c\u5305\u62ec\u8131\u53d1\u3001\u76ae\u80a4\u79d1\u548c\u6027\u5065\u5eb7\uff0c\u80fd\u591f\u5728\u51cf\u91cd\u52bf\u5934\u653e\u7f13\u65f6\u627f\u63a5\u589e\u957f\u3002\u6295\u8d44\u8005\u4f1a\u5173\u6ce8\u516c\u53f8\u662f\u5426\u80fd\u5c06\u8425\u9500\u652f\u51fa\u8f6c\u5411\u80fd\u901a\u8fc7\u76d1\u7ba1\u5ba1\u67e5\u7684\u6e20\u9053\u548c\u4fe1\u606f\u800c\u4e0d\u5931\u53bb\u8f6c\u5316\u7387\u3002<\/p>\n

\u672a\u6765\u9700\u5173\u6ce8\u7684\u8981\u70b9<\/h3>\n

\u7b2c\u4e00\u4e2a\u4fe1\u53f7\u662f Hims \u662f\u5426\u5728 FTC \u884c\u52a8\u4e4b\u524d\u4e3b\u52a8\u8c03\u6574\u8425\u9500\u8d44\u4ea7\u548c\u53d6\u6d88\u6d41\u7a0b\u3002\u5feb\u901f\u4e14\u53ef\u89c1\u7684\u6539\u53d8\u5e38\u5e38\u8868\u660e\u901a\u5411\u540c\u610f\u4ee4\u7684\u8c08\u5224\u8def\u5f84\uff0c\u5e76\u80fd\u9650\u5236\u8d22\u52a1\u635f\u5931\u3002\u5176\u6b21\uff0cGLP-1 \u91c7\u8d2d\u7684\u6e05\u6670\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u4efb\u4f55\u5728\u786e\u4fdd\u54c1\u724c\u4f9b\u5e94\u6216\u5408\u89c4\u66ff\u4ee3\u65b9\u6848\u4e0a\u7684\u8fdb\u5c55\u90fd\u5c06\u7f13\u89e3 Novo Nordisk \u7684\u9634\u5f71\u3002\u5728\u8d22\u52a1\u5c42\u9762\uff0c\u4e0b\u4e00\u6b21\u66f4\u65b0\u4e2d\u6709\u5173\u6d41\u5931\u7387\u3001\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u548c\u83b7\u5ba2\u6210\u672c\u7684\u8868\u8ff0\u503c\u5f97\u91cd\u70b9\u5173\u6ce8\u3002\u5982\u679c\u8fd9\u4e9b\u6307\u6807\u5728\u6536\u5165\u7ec4\u5408\u540c\u65f6\u8fdc\u79bb\u914d\u5236 semaglutide \u7684\u60c5\u5f62\u4e0b\u6076\u5316\uff0c\u4f30\u503c\u652f\u6491\u5c06\u51cf\u5f31\u3002\u6700\u540e\uff0c\u5173\u6ce8 Novo Nordisk \u548c Eli Lilly \u5173\u4e8e\u4f9b\u7ed9\u65f6\u95f4\u8868\u7684\u4fe1\u53f7\uff1b\u4f9b\u7ed9\u7a33\u5b9a\u7684\u901f\u5ea6\u8d8a\u5feb\uff0c\u884c\u4e1a\u5185\u914d\u5236\u7684\u7a97\u53e3\u5c31\u8d8a\u65e9\u5173\u95ed\u3002<\/p>\n

\u60c5\u7eea\u8f6c\u5411\u6210\u672c\u8ddf\u968f<\/h3>\n

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\u5e95\u7ebf\u98ce\u9669<\/h3>\n

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