Keurig Dr Pepper \u540c\u610f\u4ee5\u6bcf\u80a1 31.85 \u6b27\u5143\u3001\u603b\u4ef7\u7ea6 184 \u4ebf\u7f8e\u5143\u6536\u8d2d JDE Peet\u2019s\uff0c\u6ea2\u4ef7\u7ea6 20%\uff0c\u5e76\u5c06\u62c6\u5206\u4e3a\u4e24\u5bb6\u4e0a\u5e02\u516c\u53f8\u6765\u627f\u8f7d\u5496\u5561\u548c\u51b7\u996e\u4e1a\u52a1\u3002JDE Peet\u2019s \u80a1\u4ef7\u4e00\u5ea6\u4e0a\u6da8\u6700\u591a 17%\uff0c\u89e6\u53ca\u4e09\u5e74\u9ad8\u70b9\u3002KDP \u4e0b\u8dcc\u7ea6 1.3%\uff0c\u6295\u8d44\u8005\u5728\u6743\u8861\u6574\u5408\u96be\u5ea6\u4e0e\u8d22\u52a1\u8d1f\u62c5\u3002\u9996\u5e2d\u6267\u884c\u5b98 Tim Cofer \u79f0\u8be5\u4ea4\u6613\u4e3a\u4e00\u4e2a\u5c06\u663e\u8457\u63d0\u5347\u80a1\u4e1c\u4ef7\u503c\u7684\u53d8\u9769\u6027\u65f6\u523b\u3002\u6b64\u4e3e\u7784\u51c6\u96c0\u5de2\u7684\u5168\u7403\u5496\u5561\u9886\u5148\u5730\u4f4d\uff0c\u5e76\u5728\u8fc7\u7a0b\u4e2d\u91cd\u5199\u4e86 2018 \u5e74\u7684\u4e00\u6869\u7f8e\u56fd\u996e\u6599\u5408\u5e76\u6848\u3002<\/p>\n
\u4ea4\u6613\u4ef7\u683c\u4e0e\u7ed3\u6784\u65e8\u5728\u6539\u53d8\u5168\u7403\u5496\u5561\u683c\u5c40\u3002KDP \u4e3a\u6db5\u76d6 L\u2019Or\u3001Douwe Egberts \u4e0e Peet\u2019s \u7684\u7ec4\u5408\u652f\u4ed8\u6ea2\u4ef7\uff0c\u5e02\u573a\u6b63\u56e0\u751f\u8c46\u4ef7\u683c\u98d9\u5347\u4e0e\u65b0\u7684\u8d38\u6613\u58c1\u5792\u800c\u9707\u8361\u3002\u8be5\u51fa\u4ef7\u5c06 JDE Peet\u2019s \u4f30\u503c\u63a8\u81f3\u963f\u59c6\u65af\u7279\u4e39\u4e0a\u5e02\u80a1\u7968\u591a\u5e74\u672a\u89e6\u53ca\u7684\u6c34\u5e73\uff0c\u8feb\u4f7f\u5957\u5229\u8005\u4e0e\u957f\u671f\u6301\u6709\u57fa\u91d1\u91cd\u65b0\u8bc4\u4f30\u8fd9\u4e00\u6b64\u524d\u88ab\u4f4e\u4f30\u7684\u516c\u53f8\u3002JDE Peet\u2019s \u5355\u65e5 17% \u7684\u66b4\u6da8\u4e0e KDP \u5927\u7ea6 1% \u7684\u4e0b\u6ed1\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53cd\u6620\u4e86\u8c01\u73b0\u5728\u5151\u73b0\u4ef7\u503c\u3001\u8c01\u5fc5\u987b\u53bb\u6267\u884c\uff1aJDE Peet\u2019s \u6301\u6709\u4eba\u5151\u73b0\u7a00\u7f3a\u6027\uff0c\u800c KDP \u6301\u6709\u4eba\u5219\u7b49\u5f85\u534f\u540c\u6548\u5e94\u4e0e\u5151\u73b0\u8bc1\u636e\u3002<\/p>\n
\u4ea4\u5272\u540e\uff0cKDP \u8ba1\u5212\u5c06\u5408\u5e76\u540e\u7684\u4e1a\u52a1\u62c6\u5206\u4e3a\u4e24\u5bb6\u5728\u7f8e\u56fd\u4e0a\u5e02\u7684\u5b9e\u4f53\u3002Global Coffee Co. \u9884\u8ba1\u5e74\u9500\u552e\u989d\u7ea6 160 \u4ebf\u7f8e\u5143\uff0c\u800c Beverage Co. \u89c4\u6a21\u7ea6\u4e3a 110 \u4ebf\u7f8e\u5143\u3002\u6b64\u62c6\u5206\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u64a4\u9500\u4e86 2018 \u5e74 Keurig Green Mountain \u4e0e Dr Pepper Snapple \u7684\u5408\u5e76\u6548\u679c\uff0c\u5c06\u5496\u5561\u4e0e\u51b7\u996e\u7f6e\u4e8e\u4e0d\u540c\u7684\u589e\u957f\u8f68\u9053\uff0c\u914d\u4ee5\u72ec\u7acb\u7684\u8d44\u672c\u5206\u914d\u3001\u5e76\u8d2d\u8bae\u7a0b\u4e0e\u5229\u6da6\u7387\u76ee\u6807\u3002\u62c6\u5206\u4e5f\u662f\u5bf9\u6ce2\u52a8\u6027\u7684\u5bf9\u51b2\uff1a\u5496\u5561\u5b9a\u4ef7\u3001\u4f9b\u5e94\u94fe\u4e0e\u5173\u7a0e\u4e0e\u5317\u7f8e\u82cf\u6253\u6c34\u4e0e\u74f6\u88c5\u6c34\u7684\u60c5\u51b5\u622a\u7136\u4e0d\u540c\uff0c\u6295\u8d44\u8005\u901a\u5e38\u66f4\u9752\u7750\u5177\u6709\u66f4\u53ef\u9884\u6d4b\u73b0\u91d1\u6d41\u7684\u6e05\u6670\u54c1\u7c7b\u655e\u53e3\u3002<\/p>\n
\u8fd9\u662f\u5bf9\u96c0\u5de2\u5496\u5561\u62a4\u57ce\u6cb3\u7684\u76f4\u63a5\u6311\u6218\uff0c\u4ece Nespresso \u5230 Nescafe \u4ee5\u53ca\u661f\u5df4\u514b\u7684\u5c45\u5bb6\u5e02\u573a\u3002KDP \u5728\u7f8e\u56fd\u4ee5 Keurig \u5355\u676f\u673a\u7684\u5355\u6b21\u996e\u7528\u5e02\u573a\u4e3b\u5bfc\u5730\u4f4d\uff0c\u52a0\u4e0a JDE Peet\u2019s \u5728\u5168\u7403\u7684\u751f\u8c46\u3001\u80f6\u56ca\u4e0e\u96f6\u552e\u5e03\u5c40\uff0c\u9020\u5c31\u4e86\u4e00\u4e2a\u5728\u6742\u8d27\u3001\u9910\u996e\u548c\u7535\u5546\u6e20\u9053\u5177\u6709\u89c4\u6a21\u7684\u53ef\u4fe1\u7b2c\u4e8c\u9009\u624b\u3002\u5728\u80f6\u56ca\u9886\u57df\uff0c\u54c1\u724c\u7c98\u6027\u4e0e\u673a\u5668\u751f\u6001\u9a71\u52a8\u91cd\u590d\u8d2d\u4e70\uff0c\u5206\u9500\u4e0e\u5e02\u573a\u63a8\u5e7f\u7684\u529b\u5ea6\u5c24\u4e3a\u91cd\u8981\u3002\u501f\u52a9 Global Coffee Co.\uff0cKDP \u8868\u660e\u613f\u610f\u5728\u521b\u65b0\u3001\u5408\u4f5c\u4e0e\u6e20\u9053\u62d3\u5c55\u4e0a\u4e0e\u96c0\u5de2\u7ade\u4e89\uff0c\u540c\u65f6\u5229\u7528 Peet\u2019s \u7684\u9ad8\u7aef\u54c1\u724c\u8d44\u4ea7\u634d\u536b\u5b9a\u4ef7\u3002\u96c0\u5de2\u4ecd\u8fdc\u8d85\u7ade\u4e89\u5bf9\u624b\uff0c\u4f46\u5e02\u573a\u5c06\u5f00\u59cb\u5728\u82e5\u5e72\u5730\u533a\u5efa\u6a21\u4e3a\u66f4\u7d27\u5bc6\u7684\u53cc\u5be1\u5934\u52a8\u6001\uff0c\u8fd9\u53ef\u80fd\u6539\u53d8\u4e24\u5bb6\u516c\u53f8\u5728\u5b9a\u4ef7\u4e0e\u6295\u8d44\u4e0a\u7684\u884c\u4e3a\u3002<\/p>\n
\u6b64\u65f6\u70b9\u51f8\u663e\u51fa\u4e00\u79cd\u62bc\u6ce8\uff1a\u5408\u5e76\u540e\u66f4\u6709\u80fd\u529b\u5171\u540c\u5e94\u5bf9\u5546\u54c1\u51b2\u51fb\u3002\u53d7\u5929\u6c14\u6270\u52a8\u4e0e\u7269\u6d41\u74f6\u9888\u5f71\u54cd\uff0c\u5496\u5561\u671f\u8d27\u8d70\u9ad8\uff0c\u7f57\u5e03\u65af\u5854\u4ef7\u683c\u98d9\u5347\u5df2\u4f20\u5bfc\u81f3\u96f6\u552e\u8d27\u67b6\u3002\u518d\u52a0\u4e0a\u7f8e\u56fd\u5bf9\u5df4\u897f\u5496\u5561\u8fdb\u53e3 50% \u7684\u5173\u7a0e\uff0c\u5229\u6da6\u8ba1\u7b97\u53d8\u5f97\u66f4\u4e3a\u56f0\u96be\u3002\u5168\u7403\u91c7\u8d2d\u5e03\u5c40\u3001\u7edf\u4e00\u91c7\u8d2d\u4e0e\u5728\u89c4\u6a21\u4e0a\u66ff\u6362\u914d\u65b9\u4e0e\u5f62\u5f0f\u7684\u80fd\u529b\u73b0\u5df2\u6210\u4e3a\u6218\u7565\u6027\u8d44\u4ea7\u3002\u9884\u8ba1 Global Coffee Co. \u5c06\u503e\u5411\u4e8e\u5951\u7ea6\u5bf9\u51b2\u7eaa\u5f8b\u3001\u5728\u5f39\u6027\u8f83\u5f31\u7684\u54c1\u7c7b\u505a SKU \u7cbe\u7b80\uff0c\u4ee5\u53ca\u901a\u8fc7\u4ef7\u683c-\u5305\u88c5\u67b6\u6784\u6765\u4fdd\u62a4\u9ad8\u7aef\u68af\u5ea6\u3002\u5728\u51b7\u996e\u65b9\u9762\uff0cBeverage Co. \u5c06\u53d7\u76ca\u4e8e\u4e0e\u8c46\u4ef7\u6ce2\u52a8\u5206\u79bb\uff0c\u7a33\u5b9a\u81ea\u7531\u73b0\u91d1\u6d41\u5e76\u5c06\u4fc3\u9500\u91cd\u5fc3\u805a\u7126\u4e8e\u5317\u7f8e\u96f6\u552e\u3001\u9910\u996e\u548c\u4fbf\u5229\u6e20\u9053\u3002<\/p>\n
\u8be5\u4ea4\u6613\u5f3a\u5316\u4e86\u4e0e JAB Holding \u7684\u5173\u7cfb\uff0c\u540e\u8005\u662f JDE Peet\u2019s \u7684\u5927\u80a1\u4e1c\u5e76\u5728 KDP \u4e2d\u6301\u6709\u91cd\u8981\u80a1\u4efd\u3002\u5171\u6709\u6240\u6709\u6743\u53ef\u52a0\u901f\u51b3\u7b56\u4e0e\u6574\u5408\uff0c\u4f46\u4e5f\u63d0\u51fa\u4e86\u6cbb\u7406\u95ee\u9898\uff0c\u6295\u8d44\u8005\u4f1a\u5bf9\u6b64\u65bd\u538b\uff1a\u4f30\u503c\u516c\u5e73\u6027\u3001\u8463\u4e8b\u4f1a\u72ec\u7acb\u6027\u3001\u5173\u8054\u4ea4\u6613\u4ee5\u53ca\u62c6\u5206\u540e\u4e24\u5bb6\u516c\u53f8\u4e4b\u95f4\u7684\u957f\u671f\u63a7\u5236\u52a8\u6001\u3002KDP \u9700\u8981\u8bf4\u660e\u5982\u4f55\u7f13\u89e3\u51b2\u7a81\u3001\u8c01\u5c06\u51fa\u4efb\u5404\u8463\u4e8b\u4f1a\u6210\u5458\uff0c\u4ee5\u53ca\u6bcf\u5bb6\u5b9e\u4f53\u7684\u8d44\u672c\u56de\u62a5\u653f\u7b56\u5982\u4f55\u5236\u5b9a\u3002\u6cbb\u7406\u5730\u56fe\u8d8a\u6e05\u6670\uff0c\u666e\u901a\u6295\u8d44\u8005\u8d8a\u5bb9\u6613\u4e3a\u4e24\u53ea\u80a1\u7968\u7684\u591a\u500d\u6269\u5f20\u57cb\u5355\u3002<\/p>\n
\u5e02\u573a\u5c06\u8981\u6c42\u4ece\u652f\u4ed8\u7684\u6ea2\u4ef7\u5230\u6536\u76ca\u63d0\u5347\u6709\u53ef\u4fe1\u8def\u5f84\u3002\u7ba1\u7406\u5c42\u5728\u5ba3\u793a\u65f6\u673a\u4e0e\u534f\u540c\u6f5c\u529b\uff0c\u4f46\u5c1a\u672a\u53d1\u5e03\u8be6\u7ec6\u7684\u6210\u672c\u8def\u7ebf\u56fe\u3002\u6295\u8d44\u8005\u5c06\u5173\u6ce8\u5de5\u5382\u6574\u5408\u3001\u91c7\u8d2d\u8282\u7701\u3001\u5e02\u573a\u63a8\u5e7f\u5f00\u652f\u7cbe\u7b80\u4ee5\u53ca\u7535\u5546\u4e0e\u5fe0\u8bda\u5ea6\u7cfb\u7edf\u7684\u6280\u672f\u7edf\u4e00\u3002\u5728\u6536\u5165\u7aef\uff0c\u5c06 Peet\u2019s \u4e0e L\u2019Or \u63a8\u5165 Keurig \u5728\u7f8e\u7684\u88c5\u673a\u57fa\u76d8\u662f\u4e00\u4e2a\u5207\u5b9e\u53ef\u884c\u7684\u6760\u6746\uff0c\u540c\u65f6\u5c06 Keurig \u54c1\u724c\u7cfb\u7edf\u63a8\u5165 JDE Peet\u2019s \u8986\u76d6\u7684\u5e02\u573a\u53ef\u80fd\u652f\u6301\u591a\u5e74\u5355\u4f4d\u589e\u957f\u3002\u5bf9\u7acb\u9762\u4e5f\u662f\u771f\u5b9e\u5b58\u5728\u7684\uff1a\u8de8\u6d32\u6574\u5408\u590d\u6742\u3001\u5916\u6c47\u66b4\u9732\uff0c\u4ee5\u53ca\u96f6\u552e\u5546\u53ef\u80fd\u56e0\u4f9b\u5e94\u5546\u96c6\u4e2d\u800c\u4ea7\u751f\u7684\u62b5\u89e6\u3002KDP \u7684\u8d44\u4ea7\u8d1f\u503a\u8868\u627f\u53d7\u80fd\u529b\u4e0e\u4efb\u4f55\u8fc7\u6e21\u6027\u878d\u8d44\u6761\u6b3e\u5c06\u51b3\u5b9a\u8bc4\u7ea7\u673a\u6784\u7684\u53cd\u5e94\u57fa\u8c03\u4ee5\u53ca\u5728\u8fc7\u6e21\u671f\u95f4\u56de\u8d2d\u548c\u5206\u7ea2\u7684\u6b65\u4f10\u3002<\/p>\n
\u5496\u5561\u5e02\u573a\u867d\u5206\u6563\uff0c\u4f46\u6b64\u6848\u4ecd\u5c06\u5728\u6b27\u76df\u3001\u82f1\u56fd\u4ee5\u53ca JDE Peet\u2019s \u5f3a\u52bf\u7684\u82e5\u5e72\u65b0\u5174\u5e02\u573a\u89e6\u53d1\u7ade\u4e89\u5ba1\u67e5\u3002\u76d1\u7ba1\u673a\u6784\u5c06\u5ba1\u67e5\u80f6\u56ca\u751f\u6001\u7cfb\u7edf\u3001\u81ea\u6709\u54c1\u724c\u4f9b\u5e94\u4e0e\u5916\u51fa\u5c31\u9910\u6e20\u9053\u4efd\u989d\u3002\u82e5\u9700\u8981\u6551\u6d4e\u63aa\u65bd\uff0c\u53ef\u80fd\u524a\u5f31\u534f\u540c\u7406\u7531\u6216\u5ef6\u957f\u65f6\u95f4\u8868\u3002\u5728\u7f8e\u56fd\uff0cBeverage Co. \u4e0e\u5168\u7403\u5496\u5561\u6574\u5408\u76f8\u5bf9\u72ec\u7acb\uff0c\u8fd9\u53ef\u80fd\u7b80\u5316\u4e0e FTC \u548c DOJ \u7684\u5bf9\u8bdd\u3002\u516c\u53f8\u80fd\u5426\u7ed8\u5236\u91cd\u53e0\u56fe\u8c31\u3001\u5bf9\u5b9a\u4ef7\u4e0e\u6e20\u9053\u51c6\u5165\u63d0\u51fa\u884c\u4e3a\u627f\u8bfa\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u9884\u5148\u8c08\u59a5\u5265\u79bb\u65b9\u6848\uff0c\u5c06\u6210\u4e3a\u77ed\u671f\u5185\u63a8\u52a8\u4e24\u53ea\u80a1\u7968\u7684\u91cd\u8981\u50ac\u5316\u5242\u3002<\/p>\n
\u613f\u610f\u64a4\u9500\u4e00\u6869\u88ab\u5e7f\u6cdb\u8d5e\u8a89\u7684\u5408\u5e76\uff0c\u8bf4\u660e\u81ea 2018 \u5e74\u4ee5\u6765\u6d88\u8d39\u8005\u54c1\u7c7b\u5df2\u7ecf\u53d1\u751f\u5206\u5316\u3002\u996e\u6599\u504f\u5411\u96f6\u7cd6\u3001\u529f\u80fd\u6027\u8865\u6c34\u4e0e\u80fd\u91cf\u996e\u6599\uff0c\u5206\u9500\u529b\u91cf\u4e0e\u8425\u9500\u901f\u5ea6\u51b3\u5b9a\u80dc\u8d1f\u3002\u5496\u5561\u5219\u53d7\u519c\u4e1a\u5468\u671f\u4e0e\u8d38\u6613\u653f\u7b56\u5f71\u54cd\uff0c\u540c\u65f6\u5411\u5c45\u5bb6\u9ad8\u7aef\u683c\u5f0f\u548c\u5168\u6e20\u9053\u96f6\u552e\u8f6c\u578b\u3002\u4e00\u5bb6\u516c\u53f8\u4e24\u6761\u6218\u7ebf\u53ef\u80fd\u5bfc\u81f4\u7126\u70b9\u7a00\u91ca\u3002\u4e24\u5bb6\u516c\u53f8\u5206\u522b\u4ee5\u4e13\u4e1a\u540c\u884c\u4e3a\u6807\u6746\uff0c\u53ef\u8ffd\u6c42\u5b9a\u5236\u5316\u7b56\u7565\u3001\u8bbe\u5b9a\u660e\u786e\u76ee\u6807\uff0c\u5e76\u5728\u54c1\u7c7b\u7279\u5b9a\u4ea4\u6613\u4e2d\u4ee5\u80a1\u7968\u4f5c\u4e3a\u4ea4\u6613\u8d27\u5e01\u3002\u8fd9\u6b63\u662f KDP \u4eca\u5929\u5728\u51fa\u552e\u7684\u80a1\u6743\u6545\u4e8b\u3002<\/p>\n
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