{"id":593531,"date":"2025-09-17T06:11:56","date_gmt":"2025-09-17T13:11:56","guid":{"rendered":"https:\/\/nai500.com\/?p=593531"},"modified":"2025-09-17T06:11:56","modified_gmt":"2025-09-17T13:11:56","slug":"amazon-amzn-fresh-300","status":"publish","type":"post","link":"https:\/\/nai500.com\/zh-hans\/blog\/2025\/09\/amazon-amzn-fresh-300\/","title":{"rendered":"Amazon (AMZN) \u91cd\u65b0\u542f\u52a8 Fresh\uff0c\u51b2\u51fb 300 \u76ee\u6807"},"content":{"rendered":"

Amazon \u80a1\u4ef7\u5c0f\u5e45\u8d70\u9ad8\uff0c\u56e0\u534e\u5c14\u8857\u52a0\u5927\u5bf9\u53ef\u80fd\u91cd\u5851\u516c\u53f8\u589e\u957f\u7ed3\u6784\u7684\u751f\u9c9c\u62bc\u6ce8\u3002\u8be5\u80a1\u5728\u7ea6 234.05 \u7f8e\u5143\u9644\u8fd1\u4ea4\u6613\uff0c\u4e0a\u6da8\u903e 1%\uff0c\u6b64\u524d Morgan Stanley \u7684 Brian Nowak \u91cd\u7533\u4e86 Overweight \u8bc4\u7ea7\u548c 300 \u7f8e\u5143\u7684\u76ee\u6807\u4ef7\uff0c\u6307\u51fa\u751f\u9c9c\u662f\u4e00\u4e2a\u6301\u4e45\u7684\u9a71\u52a8\u56e0\u7d20\u3002\u8be5\u516c\u53f8\u7684\u8bba\u70b9\u76f4\u622a\u4e86\u5f53\uff1a\u5927\u7ea6 6000 \u4ebf\u7f8e\u5143\u7684\u751f\u9c9c\u5e02\u573a\u7a7a\u95f4\u5de8\u5927\uff0cAmazon \u7684\u7269\u6d41\u7f51\u7edc\u5df2\u642d\u5efa\u5b8c\u6bd5\uff0c\u6bcf\u589e\u52a0\u4e00\u4e2a\u767e\u5206\u70b9\u7684\u5e02\u573a\u4efd\u989d\u5c31\u4f1a\u663e\u8457\u63d0\u5347 GMV\u3002\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u968f\u7740\u516c\u53f8\u91cd\u542f\u95e8\u5e97\u5f00\u5f20\u5e76\u5728\u5168\u56fd\u8303\u56f4\u5185\u6269\u5927\u6613\u8150\u54c1\u7684\u5f53\u65e5\u914d\u9001\uff0c\u8d2d\u7269\u7bee\u3001\u6bdb\u5229\u548c\u8d2d\u4e70\u9891\u6b21\u7b49\u56e0\u7d20\u90fd\u5c06\u5411 Amazon \u503e\u659c\u3002<\/p>\n

\u4ef7\u683c\u8d70\u52bf\u4e0e\u751f\u9c9c\u8bba\u70b9<\/h3>\n

\u76f4\u63a5\u7684\u50ac\u5316\u5242\u6765\u81ea Morgan Stanley \u7684\u4fe1\u5fc3\u6295\u7968\uff0c\u8be5\u884c\u8ba4\u4e3a Amazon \u8fdb\u519b\u751f\u9c9c\u5c06\u91ca\u653e\u51fa\u6bd4\u5e02\u573a\u9884\u671f\u66f4\u5feb\u3001\u66f4\u9ad8\u5229\u6da6\u7684\u589e\u957f\u3002Nowak \u4f30\u7b97\uff0c\u6bcf\u83b7\u5f97\u4e00\u4e2a\u767e\u5206\u70b9\u7684\u5e02\u573a\u4efd\u989d\uff0c\u7ea6\u76f8\u5f53\u4e8e\u7f8e\u56fd GMV \u4e0a\u6da8 120 \u4e2a\u57fa\u70b9\uff0c\u4e14\u66f4\u9ad8\u7684\u751f\u9c9c\u5546\u54c1\u6bdb\u5229\u548c\u6700\u4f4e 25 \u7f8e\u5143\u7684\u8d2d\u7269\u7bee\u6709\u52a9\u4e8e\u6539\u5584\u76c8\u5229\u3002\u5bf9\u4e8e\u4e00\u4e2a\u6295\u8d44\u8005\u672c\u80fd\u4e0a\u5173\u6ce8 AWS \u548c\u5e7f\u544a\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u4e00\u5224\u65ad\u5c06\u751f\u9c9c\u91cd\u65b0\u5b9a\u4e49\u4e3a\u4e00\u4e2a\u80fd\u591f\u628a\u66f4\u591a\u6d88\u8d39\u62c9\u56de\u6838\u5fc3\u96f6\u552e\u5e73\u53f0\u7684\u98de\u8f6e\u673a\u5236\u3002\u6309\u5f53\u524d\u80a1\u4ef7 234 \u7f8e\u5143\u8ba1\u7b97\uff0c300 \u7f8e\u5143\u7684\u76ee\u6807\u610f\u5473\u7740\u7ea6 28% \u7684\u4e0a\u6da8\u7a7a\u95f4\uff0c\u524d\u63d0\u662f Amazon \u80fd\u5728\u4e0d\u6d88\u8017\u5927\u91cf\u8d44\u672c\u6216\u7a00\u91ca\u5176\u4ed6\u4e1a\u52a1\u6bdb\u5229\u7684\u60c5\u51b5\u4e0b\u76c8\u5229\u6027\u6269\u5f20\u751f\u9c9c\u4e1a\u52a1\u3002<\/p>\n

\u91cd\u542f\u7684\u95e8\u5e97\u7b56\u7565<\/h3>\n

\u5728\u4e00\u6bb5\u505c\u6ede\u4e4b\u540e\uff0cAmazon \u5df2\u6062\u590d\u5f00\u8bbe Amazon Fresh \u8d85\u5e02\uff0c\u8868\u660e\u8fd9\u6b21\u91cd\u7f6e\u6b63\u8f6c\u5316\u4e3a\u5b9e\u9645\u7684\u6269\u5f20\u3002\u8be5\u8fde\u9501\u5728\u4f0a\u5229\u8bfa\u4f0a\u548c\u52a0\u5dde\u7684\u65b0\u4e1a\u6001\u8fdb\u884c\u4e86\u52a1\u5b9e\u8c03\u6574\u2014\u2014\u66f4\u7d27\u51d1\u7684\u9009\u54c1\u3001Krispy Kreme \u5496\u5561\u751c\u751c\u5708\u644a\u4f4d\u4ee5\u53ca\u5feb\u901f\u81ea\u52a9\u7ed3\u8d26\u2014\u2014\u65e8\u5728\u6269\u5927\u5438\u5f15\u529b\u5e76\u589e\u52a0\u5230\u5e97\u6b21\u6570\u3002\u73b0\u5728\u7684\u7b56\u7565\u770b\u8d77\u6765\u4e0d\u518d\u50cf\u4e00\u9879\u9762\u5b50\u5de5\u7a0b\uff0c\u800c\u66f4\u50cf\u4e00\u79cd\u672c\u5730\u5e02\u573a\u5de5\u5177\uff1a\u6253\u9020\u4e00\u4e2a\u8865\u5145 Whole Foods \u7684\u793e\u533a\u751f\u9c9c\u54c1\u724c\uff0c\u5728\u9ad8\u7aef\u7aef\u8865\u8db3\uff0c\u5411 Prime \u5bb6\u5ead\u63d0\u4f9b\u65e5\u5e38\u5fc5\u9700\u54c1\uff0c\u5e76\u4f5c\u4e3a\u5feb\u901f\u914d\u9001\u7684\u5c65\u7ea6\u8282\u70b9\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAmazon \u4ecd\u6709\u7a7a\u7f6e\u6216\u5ef6\u8fdf\u7684 Fresh \u7f51\u70b9\uff0c\u63d0\u9192\u4eba\u4eec\u8be5\u6a21\u5f0f\u662f\u8fed\u4ee3\u7684\u3002\u4f46\u516c\u53f8\u4f3c\u4e4e\u6b63\u5e26\u7740\u66f4\u6e05\u6670\u7684\u5730\u9762\u5b9e\u64cd\u8ba4\u77e5\u8d70\u51fa\u89c2\u671b\uff0c\u660e\u786e\u54ea\u4e9b\u505a\u6cd5\u6709\u6548\u4ee5\u53ca\u95e8\u5e97\u5982\u4f55\u5582\u7ed9\u7269\u6d41\u7f51\u7edc\u3002<\/p>\n

\u7269\u6d41\u4f18\u52bf\u9047\u5230\u4f4e\u6bdb\u5229\u6311\u6218<\/h3>\n

Amazon \u6b63\u5728\u5c06\u5176\u914d\u9001\u80fd\u529b\u5927\u89c4\u6a21\u5e94\u7528\u4e8e\u6613\u8150\u54c1\u3002\u5f53\u65e5\u914d\u9001\u8986\u76d6\u7684\u751f\u9c9c\u98df\u54c1\u2014\u2014\u4e73\u5236\u54c1\u3001\u8089\u7c7b\u3001\u6d77\u9c9c\u2014\u2014\u73b0\u5728\u5df2\u8fbe\u5230\u4e00\u5343\u591a\u4e2a\u57ce\u5e02\uff0c\u8ba1\u5212\u5728\u5e74\u5185\u8fbe\u5230\u7ea6 2300 \u4e2a\u57ce\u5e02\u3002\u8fd9\u70b9\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u6742\u8d27\u662f\u4e00\u4e2a\u8bb2\u6c42\u4f53\u91cf\u548c\u5bc6\u5ea6\u7684\u6e38\u620f\u3002\u672b\u7aef\u914d\u9001\u4e2d\u66f4\u591a\u7684\u6613\u8150\u54c1\u63d0\u9ad8\u4e86\u8def\u7ebf\u5229\u7528\u7387\uff0c\u6269\u5927\u4e86\u8d21\u732e\u6bdb\u5229\uff0c\u5e76\u80fd\u5229\u7528 Amazon \u73b0\u6709\u7684\u8fd0\u8f93\u4f53\u7cfb\uff0c\u800c\u4e0d\u662f\u4ece\u96f6\u5f00\u59cb\u6784\u5efa\u3002\u6b63\u5982\u4e00\u4f4d\u96f6\u552e\u5206\u6790\u5e08\u6240\u6307\u51fa\uff0cAmazon \u5df2\u62e5\u6709\u90a3\u4e9b\u4ee4\u5176\u4ed6\u7ebf\u4e0a\u6742\u8d27\u5546\u7eca\u5012\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u4ece\u800c\u4e3a\u5176\u63d0\u4f9b\u4e86\u4e0d\u81f3\u4e8e\u5927\u5e45\u4e8f\u635f\u5373\u53ef\u589e\u957f\u7684\u8def\u5f84\u3002\u98ce\u9669\u662f\u7ed3\u6784\u6027\u7684\uff1a\u6742\u8d27\u6bdb\u5229\u4f4e\u4e14\u8fd0\u8425\u4e0a\u4e0d\u6613\u51fa\u9519\u3002\u4f46\u62e5\u6709\u6570\u5b57\u5e97\u9762\u3001\u5e7f\u544a\u901a\u9053\u548c\u914d\u9001\u7f51\u7edc\u7684\u597d\u5904\u5728\u4e8e\uff0cAmazon \u53ef\u4ee5\u6355\u83b7\u8d85\u51fa\u725b\u5976\u548c\u9e21\u86cb\u6807\u4ef7\u4e4b\u5916\u7684\u4ef7\u503c\u3002<\/p>\n

\u8d2d\u4e70\u9891\u6b21\u3001\u98de\u8f6e\u4e0e\u76c8\u5229\u6760\u6746<\/h3>\n

Jefferies \u7684\u5206\u6790\u5e08\u6307\u51fa\uff0c\u6742\u8d27\u7684\u5173\u952e\u5728\u4e8e\u8d2d\u4e70\u9891\u6b21\u3002\u6bcf\u5468\u7684\u8d2d\u7269\u4e60\u60ef\u5c06\u5ba2\u6237\u7559\u5728\u751f\u6001\u7cfb\u7edf\u5185\uff0c\u8fd9\u4f1a\u5e26\u52a8\u9ad8\u6bdb\u5229\u54c1\u7c7b\u7684\u6d88\u8d39\u5e76\u589e\u52a0\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u3002\u8fd9\u6b63\u662f Amazon \u7684\u6253\u6cd5\u3002\u628a\u5927\u4f17\u5e02\u573a\u7684\u4e70\u83dc\u4e60\u60ef\u4e0e Prime \u7ed1\u5b9a\uff1b\u5c06\u6613\u8150\u4e0e\u975e\u6613\u8150\u3001\u7b2c\u4e09\u65b9\u81ea\u8425\u5546\u54c1\u6346\u7ed1\uff1b\u5e76\u901a\u8fc7\u8d5e\u52a9\u5546\u54c1\u4f4d\u8d27\u5e01\u5316\u5e97\u9762\u3002\u6700\u4f4e 25 \u7f8e\u5143\u7684\u8d2d\u7269\u7bee\u3001\u6bd4\u8bb8\u591a\u4eba\u9884\u671f\u66f4\u9ad8\u7684\u751f\u9c9c\u5546\u54c1\u6bdb\u5229\u4ee5\u53ca\u4e0d\u65ad\u589e\u957f\u7684\u81ea\u6709\u54c1\u724c\u7ec4\u5408\uff0c\u4e3a Amazon \u63d0\u4f9b\u4e86\u63d0\u5347\u6bcf\u5355\u6bdb\u5229\u7684\u6760\u6746\u3002\u518d\u52a0\u4e0a\u4f9b\u5e94\u5546\u8d44\u52a9\u7684\u4fc3\u9500\u548c\u5e7f\u544a\u9644\u52a0\uff0c\u5373\u4f7f\u5355\u9879\u6742\u8d27\u6bdb\u5229\u5f88\u8584\uff0c\u4e5f\u80fd\u5728\u8ba2\u5355\u548c\u5ba2\u6237\u5c42\u9762\u5448\u73b0\u51fa\u5438\u5f15\u4eba\u7684\u7ecf\u6d4e\u6027\u3002\u968f\u7740\u5ba2\u6237\u5c06\u591a\u6b21\u8d2d\u7269\u5408\u5e76\u4e3a\u4e00\u6b21\u6db5\u76d6 Fresh\u3001Whole Foods \u4e0e\u4e00\u822c\u5546\u54c1\u7684 Amazon \u8d2d\u7269\u8f66\uff0c\u5355\u5143\u7ecf\u6d4e\u5b66\u4f1a\u8d8a\u6765\u8d8a\u6709\u5229\u3002<\/p>\n

\u6765\u81ea Walmart \u4e0e Kroger \u7684\u7ade\u4e89\u706b\u529b<\/h3>\n

\u6ca1\u6709\u514d\u8d39\u7684\u8d5b\u9053\u3002Walmart \u4ee5\u4ef7\u683c\u548c\u89c4\u6a21\u4e3b\u5bfc\u7f8e\u56fd\u6742\u8d27\u5e02\u573a\uff0cKroger \u662f\u4e00\u4e2a\u5f3a\u52b2\u7684\u533a\u57df\u8fd0\u8425\u5546\u5e76\u4e14\u6570\u5b57\u80fd\u529b\u5728\u589e\u957f\uff0c\u4e24\u8005\u90fd\u6709\u6210\u719f\u7684\u81ea\u6709\u54c1\u724c\u9879\u76ee\u3002\u4ef7\u683c\u6218\u662f\u771f\u5b9e\u98ce\u9669\uff0c\u5c24\u5176\u662f\u5728\u6d88\u8d39\u8005\u4e0b\u6c89\u6d88\u8d39\u65f6\u3002\u95e8\u5e97\u5bc6\u5ea6\u3001\u519c\u4ea7\u54c1\u8d28\u91cf\u548c\u5907\u8d27\u7387\u5c06\u6210\u4e3a\u6218\u573a\u3002Amazon \u7684\u77ed\u677f\u4f17\u6240\u5468\u77e5\uff1a\u5b83\u4ecd\u5728\u628a Fresh \u5efa\u7acb\u4e3a\u53d7\u4fe1\u4efb\u7684\u672c\u5730\u54c1\u724c\uff0cWhole Foods \u504f\u5411\u6ea2\u4ef7\u8def\u7ebf\uff0c\u4e14\u4e00\u4e9b Fresh \u7f51\u70b9\u4ecd\u672a\u88ab\u8bc1\u660e\u53ef\u884c\u3002\u8d44\u672c\u5bc6\u96c6\u5ea6\u4e5f\u5f88\u91cd\u8981\u3002\u6539\u9020\u8001\u65e7\u7f51\u70b9\u5e76\u5c1d\u8bd5\u65b0\u4e1a\u6001\u9700\u8981\u65f6\u95f4\u548c\u8d44\u91d1\uff0c\u4e14\u6742\u8d27\u7684\u56de\u62a5\u66f2\u7ebf\u6bd4\u7535\u5546\u6162\u3002\u770b\u6da8\u65b9\u7684\u53cd\u9a73\u662f\uff0cAmazon \u4e0d\u9700\u8981\u8d62\u5f97\u6574\u4e2a\u8d27\u67b6\u624d\u80fd\u8d62\u5f97\u5bb6\u5ead\u3002\u5982\u679c\u5c11\u91cf\u7684\u5e02\u573a\u4efd\u989d\u80fd\u591f\u9a71\u52a8\u66f4\u9ad8\u7684\u8d2d\u4e70\u9891\u6b21\u548c Prime \u7c98\u6027\uff0c\u5176\u4ef7\u503c\u53ef\u80fd\u8d85\u8fc7\u5355\u72ec\u7684\u4e00\u70b9\u51c0\u6bdb\u5229\u3002<\/p>\n

\u6574\u5408\u5373\u7b56\u7565<\/h3>\n

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