Criteo \u521a\u521a\u5c1d\u8bd5\u5c06\u81ea\u8eab\u5d4c\u5165\u5728\u7ebf\u8d2d\u7269\u7684\u6838\u5fc3\uff0c\u63a8\u51fa\u4e86\u4e00\u9879 Agentic Commerce Recommendation Service\uff0c\u65e8\u5728\u5411 AI \u8d2d\u7269\u52a9\u7406\u63d0\u4f9b\u5b9e\u9645\u80fd\u8f6c\u5316\u7684\u7ed3\u679c\u3002\u516c\u53f8\u8868\u793a\uff0c\u5176\u7535\u5546\u6570\u636e\u80fd\u5728\u76f8\u5173\u6027\u4e0a\u76f8\u8f83\u4ec5\u9760\u76ee\u5f55\u7684\u65b9\u6cd5\u63d0\u5347\u9ad8\u8fbe 60%\u3002\u5728\u4e00\u4e2a\u559c\u7231 AI \u5934\u6761\u4f46\u60e9\u7f5a\u96c6\u6210\u5931\u8d25\u7684\u5e02\u573a\u91cc\uff0c\u8fd9\u662f\u4e00\u9879\u5927\u80c6\u7684\u4e3b\u5f20\u3002<\/p>\n
\u673a\u6784\u62a5\u544a\u5c06\u6b64\u4e3e\u63cf\u8ff0\u4e3a\u5750\u5728 AI \u4e0e\u96f6\u552e\u878d\u5408\u7684\u524d\u6392\u5e2d\u4f4d\uff0c\u800c\u4e3b\u6d41\u8d22\u7ecf\u62a5\u9053\u5219\u6307\u51fa\u771f\u6b63\u7684\u74f6\u9888\uff1a\u89c4\u6a21\u3001\u91c7\u7528\u7387\uff0c\u4ee5\u53ca\u96f6\u552e\u5546\u50cf\u5bf9\u5f85\u56fd\u5bb6\u673a\u5bc6\u4e00\u6837\u4fdd\u62a4\u5176\u6570\u636e\u3002\u96f6\u552e\u5546\u60f3\u8981\u80fd\u5e26\u6765\u6536\u76ca\u7684\u4e2a\u6027\u5316\uff0c\u6d88\u8d39\u8005\u60f3\u8981\u4fe1\u4efb\u4e0e\u901f\u5ea6\uff0c\u800c\u5e7f\u544a\u6280\u672f\u516c\u53f8\u5219\u60f3\u5206\u4e00\u676f\u96f6\u552e\u5a92\u4f53\u9884\u7b97\u3002\u80dc\u51fa\u8005\u5c06\u628a\u8d2d\u7269\u610f\u56fe\u4e0e\u5e93\u5b58\u8fde\u63a5\u8d77\u6765\uff0c\u540c\u65f6\u4e0d\u7834\u574f\u9690\u79c1\u6216\u54c1\u724c\u63a7\u5236\u6743\u3002<\/p>\n
\u4eca\u65e5\u5173\u6ce8\u70b9\uff1a\u516c\u53f8\u63a8\u51fa\u4e86 Agentic Commerce Recommendation Service\uff0c\u65e8\u5728\u901a\u8fc7\u4e0e\u5546\u5bb6\u5e93\u5b58\u7684\u76f4\u63a5\u901a\u9053\u4e3a AI \u8d2d\u7269\u52a9\u7406\u63d0\u4f9b\u652f\u6301\u3002\u57fa\u4e8e Criteo \u7684\u7535\u5546\u60c5\u62a5\uff0c\u516c\u53f8\u58f0\u79f0\u5185\u90e8\u6d4b\u8bd5\u663e\u793a\u4e0e\u4ec5\u9760\u63cf\u8ff0\u7684\u65b9\u6cd5\u76f8\u6bd4\uff0c\u76f8\u5173\u6027\u6700\u591a\u63d0\u5347 60%\uff0c\u5e76\u5c55\u793a\u5176\u559c\u6b22\u70ab\u8000\u7684\u89c4\u6a21\u6570\u636e\uff1a7.2 \u4ebf\u65e5\u6d3b\u8d2d\u7269\u8005\u3001\u6bcf\u5e74 1 \u4e07\u4ebf\u7f8e\u5143\u4ea4\u6613\u989d\u300145 \u4ebf\u4e2a SKU\u3002\u81ea 2025 \u5e74\u8d77\u4e5f\u5728\u4e0e\u4e00\u5bb6\u5927\u578b LLM \u5e73\u53f0\u8fdb\u884c\u6d4b\u8bd5\u3002<\/p>\n
\u5173\u952e\u8981\u70b9\uff1a\u5982\u679c Criteo \u80fd\u5c06 LLM \u8bd5\u70b9\u548c\u96f6\u552e\u5546\u8bd5\u9a8c\u8f6c\u6362\u4e3a\u53ef\u8861\u91cf\u7684\u6fc0\u6d3b\u548c\u6536\u5165\uff0c\u80a1\u7968\u6709\u671b\u83b7\u5f97\u91cd\u65b0\u5b9a\u4ef7\u7684\u53d9\u4e8b\u3002\u5173\u6ce8\u5177\u4f53\u7684\u91c7\u7528\u6307\u6807\u3001\u5408\u4f5c\u4f19\u4f34\u62ab\u9732\u4ee5\u53ca\u5bf9\u7ee9\u6548\u4ea7\u54c1\u7684\u8d21\u732e\u3002\u98ce\u9669\uff1a\u96c6\u6210\u65f6\u95f4\u8868\u3001\u96f6\u552e\u5546\u7684\u6570\u636e\u653f\u6cbb\u4ee5\u53ca\u9690\u79c1\u5c42\u9762\u7684\u8206\u8bba\u3002\u524d\u77bb\u6027\u58f0\u660e\u7684\u7ec6\u5219\u63d0\u9192\u6211\u4eec\uff0c\u51b3\u5b9a\u4f30\u503c\u7684\u662f\u6267\u884c\u529b\uff0c\u800c\u975e\u5e7b\u706f\u7247\u3002<\/p>\n
\u4eca\u65e5\u5173\u6ce8\u70b9\uff1a\u540c\u60c5\u6027\u8d44\u91d1\u6d41\u4e0e\u6218\u7565\u8ba8\u8bba\u3002\u9762\u5411\u7535\u5546\u7ea7\u522b\u7684\u63a8\u8350\u7cfb\u7edf\u975e\u5e38\u9002\u5408\u62e5\u6709\u6570\u767e\u4e07\u5546\u5e97\u548c\u6d88\u8d39\u8005\u5e94\u7528\u7684\u5e73\u53f0\u3002\u6295\u8d44\u8005\u5728\u8861\u91cf Shopify \u4f1a\u63a5\u5165\u5408\u4f5c\u670d\u52a1\u3001\u81ea\u884c\u6784\u5efa\uff0c\u8fd8\u662f\u628a agentic \u5de5\u4f5c\u6d41\u5d4c\u5165 Shop \u4ee5\u63d0\u5347\u8f6c\u5316\u7387\u548c\u5e7f\u544a\u6536\u76ca\u3002<\/p>\n
\u7b80\u8981\u4ea4\u6613\u5c5e\u6027\uff1a\u5927\u5e02\u503c\u7535\u5546\u57fa\u7840\u8bbe\u65bd\u516c\u53f8\u3002\u4ea4\u6613\u5173\u6ce8\u6bdb\u5229\u6269\u5f20\u3001\u62bd\u6210\u7387\u7684\u5149\u5b66\u8868\u73b0\uff0c\u4ee5\u53ca\u6765\u81ea\u8f6f\u4ef6\u52a0\u91d1\u878d\u79d1\u6280\u7684\u8fd0\u8425\u6760\u6746\u3002AI \u5934\u6761\u4f1a\u5f71\u54cd\u80a1\u4ef7\uff0c\u4f46\u6a21\u578b\u9a71\u52a8\u8005\u662f\u5546\u5bb6\u7559\u5b58\u4e0e\u9644\u52a0\u9500\u552e\u3002<\/p>\n
\u5173\u952e\u8981\u70b9\uff1a\u589e\u91cf\u62bd\u6210\u7387\u7684\u8def\u5f84\u5728\u4e8e\u8f6c\u5316\u3001\u539f\u751f\u5e7f\u544a\u548c\u5927\u89c4\u6a21\u66f4\u597d\u7684\u5546\u54c1\u5339\u914d\u3002\u4e0e Criteo \u5f0f\u901a\u9053\u5408\u4f5c\u6216\u590d\u5236\u5176\u505a\u6cd5\uff0c\u53ef\u80fd\u5728\u4e0d\u91cd\u5efa\u6574\u5957\u7cfb\u7edf\u7684\u524d\u63d0\u4e0b\u52a0\u901f\u6267\u884c\u3002\u5173\u6ce8 Shop \u5e94\u7528\u53c2\u4e0e\u5ea6\u3001\u5e7f\u544a\u7f51\u7edc\u62c9\u529b\u4ee5\u53ca\u5546\u5bb6\u5bf9\u6570\u636e\u63a7\u5236\u7684\u60c5\u7eea\u3002\u98ce\u9669\uff1a\u5982\u679c AI \u5de5\u5177\u5728\u4ea7\u751f\u6536\u76ca\u524d\u6210\u4e3a\u6210\u672c\u4e2d\u5fc3\uff0c\u53ef\u80fd\u5f15\u53d1\u652f\u51fa\u5468\u671f\u4e0e\u5229\u6da6\u7387\u7a00\u91ca\u3002<\/p>\n
\u4eca\u65e5\u5173\u6ce8\u70b9\uff1aCriteo \u7684\u4e3b\u5f20\u5c06\u7126\u70b9\u653e\u5728\u6d41\u5165\u5e7f\u544a\u8d2d\u4e70\u7684\u7535\u5546\u4fe1\u53f7\u4e0a\u3002TTD \u5df2\u7ecf\u5728\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u548c\u5176 AI \u5f15\u64ce\u4e0a\u6295\u5165\u4ee5\u4f18\u5316\u652f\u51fa\uff1b\u52a9\u7406\u53ef\u88ab\u8d2d\u7269\u5316\u7684\u60f3\u6cd5\u5f3a\u5316\u4e86\u610f\u56fe\u4e30\u5bcc\u7684\u5c55\u793a\u4f4d\u5c06\u83b7\u5f97\u6ea2\u4ef7\u9884\u7b97\u7684\u53d9\u4e8b\u3002<\/p>\n
\u7b80\u8981\u4ea4\u6613\u5c5e\u6027\uff1a\u5927\u5e02\u503c\u5e7f\u544a\u6280\u672f\u516c\u53f8\uff0c\u4f30\u503c\u504f\u9ad8\u3001\u5229\u6da6\u7387\u4e1a\u754c\u9886\u5148\uff0c\u5bf9\u8eab\u4efd\u8bc6\u522b\u53d8\u5316\u548c\u5b8f\u89c2\u5e7f\u544a\u5468\u671f\u654f\u611f\u3002\u4fe1\u53f7\u5145\u8db3\u65f6\u88ab\u770b\u597d\uff0c\u901a\u9053\u53d7\u9650\u65f6\u88ab\u60e9\u7f5a\u3002<\/p>\n
\u5173\u952e\u8981\u70b9\uff1a\u5982\u679c agentic \u8d2d\u7269\u6210\u4e3a\u771f\u5b9e\u6e20\u9053\uff0c\u5c31\u9700\u8981\u6709\u4eba\u6765\u4e3a\u8fd9\u79cd\u9700\u6c42\u5b9a\u4ef7\u4e0e\u8def\u7531\u3002TTD \u7684\u6760\u6746\u5728\u4e8e\u4e0e\u96f6\u552e\u5a92\u4f53\u6574\u5408\u3001\u8d2d\u7269\u8005\u6570\u636e\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4ee5\u53ca\u5c06\u7535\u5546\u8bed\u5883\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684 ROAS\u3002\u5173\u6ce8\u65b0\u7684 RMN\uff08\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff09\u534f\u8bae\u3001\u9762\u5411\u52a9\u7406\u7684\u5e93\u5b58\u8ba8\u8bba\uff0c\u4ee5\u53ca\u95ed\u73af\u9500\u552e\u5f52\u56e0\u80fd\u5426\u6269\u5c55\u7684\u8bc1\u636e\u3002\u98ce\u9669\uff1a\u56f4\u5899\u82b1\u56ed\u56e4\u79ef\u6570\u636e\u3001\u4fe1\u53f7\u635f\u5931\uff0c\u4ee5\u53ca\u6574\u5408\u5bfc\u81f4\u5f00\u653e\u7f51\u7edc\u901a\u9053\u88ab\u538b\u7f29\u3002<\/p>\n
\u4eca\u65e5\u5173\u6ce8\u70b9\uff1a\u4efb\u4f55\u63a8\u8350\u7cfb\u7edf\u7684\u8ba8\u8bba\u90fd\u4f1a\u628a Amazon \u62c9\u5165\u89c6\u91ce\u3002\u5176\u5e7f\u544a\u4e1a\u52a1\u662f\u5de8\u5934\uff0c\u516c\u53f8\u591a\u5e74\u5728\u6838\u5fc3\u4f53\u9a8c\u4e2d\u6ce8\u5165 AI \u8d2d\u7269\u529f\u80fd\u3002\u5916\u90e8\u5ba3\u79f0\u80fd\u8fbe\u5230\u7535\u5546\u7ea7\u76f8\u5173\u6027\u7684\u670d\u52a1\uff0c\u90e8\u5206\u76ee\u6807\u5c31\u662f\u7f29\u5c0f\u4e0e Amazon \u4e4b\u95f4\u7684\u5dee\u8ddd\u3002<\/p>\n
\u5173\u952e\u8981\u70b9\uff1aAmazon \u4ecd\u7136\u662f\u8861\u91cf\u4f18\u79c0\u63a8\u8350\u5bf9\u8f6c\u5316\u548c\u5e7f\u544a\u6536\u76ca\u5f71\u54cd\u7684\u5bf9\u7167\u7ec4\u3002\u589e\u91cf\u95ee\u9898\u5728\u4e8e\u5f00\u653e\u7f51\u7edc\u4e0a\u7684\u7b2c\u4e09\u65b9\u52a9\u7406\u80fd\u5426\u63a8\u52a8\u8db3\u591f\u7684\u9ad8\u610f\u5411\u6d41\u91cf\uff0c\u4ee5\u5bf9\u6297\u5e73\u53f0\u5185\u5438\u5f15\u529b\u3002\u5173\u6ce8\u5e7f\u544a\u589e\u957f\u8282\u594f\u3001\u641c\u7d22\u4e0e\u5546\u54c1\u9875\u4e2d\u7684\u52a9\u7406\u5f0f\u529f\u80fd\uff0c\u4ee5\u53ca\u4efb\u4f55\u5173\u4e8e\u5e73\u53f0\u5916\u8d2d\u4e70\u53ef\u884c\u6027\u7684\u4fe1\u53f7\u3002\u98ce\u9669\uff1a\u5bf9\u5e7f\u544a\u7684\u76d1\u7ba1\u538b\u529b\u548c\u8feb\u4f7f\u66f4\u591a\u5728\u8bbe\u5907\u7aef\u6216\u95ed\u73af\u65b9\u5f0f\u5904\u7406\u7684\u9690\u79c1\u53d8\u66f4\u3002<\/p>\n
\u4eca\u65e5\u5173\u6ce8\u70b9\uff1a\u6295\u8d44\u8005\u63a8\u6d4b agentic \u63a8\u8350\u5668\u53ef\u4ee5\u89e3\u51b3\u4e00\u4e2a\u957f\u671f\u5b58\u5728\u7684\u6742\u8d27\u95ee\u9898\uff1a\u7a00\u758f\u4e14\u4e0d\u4e00\u81f4\u7684\u5546\u54c1\u6570\u636e\u4f1a\u8ba9\u6d88\u8d39\u8005\u548c\u7b97\u6cd5\u90fd\u56f0\u60d1\u3002\u5982\u679c\u52a9\u7406\u80fd\u628a\u6a21\u7cca\u7684\u665a\u9910\u8ba1\u5212\u7ffb\u8bd1\u6210\u8d2d\u7269\u7bee\uff0c\u96f6\u552e\u5a92\u4f53\u7684\u70b9\u51fb\u5230\u5165\u7bee\u7ecf\u6d4e\u5b66\u5bf9\u54c1\u724c\u548c\u5e73\u53f0\u4e0a\u7684\u96f6\u552e\u5546\u90fd\u4f1a\u66f4\u597d\u3002<\/p>\n
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