{"id":334521,"date":"2020-05-14T21:11:17","date_gmt":"2020-05-15T04:11:17","guid":{"rendered":"https:\/\/nai500.com\/blog\/2020\/05\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3-%e6%96%b0%e5%86%a0%e7%96%ab%e6%83%85-%e7%94%b5%e5%95%86%e8%b6%8b%e5%8a%bf\/"},"modified":"2020-05-14T21:12:00","modified_gmt":"2020-05-15T04:12:00","slug":"%e5%be%8c%e7%96%ab%e6%83%85%e6%99%82%e4%bb%a3-%e6%96%b0%e5%86%a0%e7%96%ab%e6%83%85-%e9%9b%bb%e5%95%86%e8%b6%a8%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/nai500.com\/zh-hant\/blog\/2020\/05\/%e5%be%8c%e7%96%ab%e6%83%85%e6%99%82%e4%bb%a3-%e6%96%b0%e5%86%a0%e7%96%ab%e6%83%85-%e9%9b%bb%e5%95%86%e8%b6%a8%e5%8b%a2\/","title":{"rendered":"\u5f8c\u75ab\u60c5\u6642\u4ee3\uff1a\u65b0\u51a0\u75ab\u60c5\u671f\u9593\u96fb\u5546\u8da8\u52e2\u76843\u500b\u91cd\u5927\u8b8a\u5316"},"content":{"rendered":"

Adobe Analytics\u767c\u5e03\u7684\u8ddf\u8e2a\u96fb\u5546\u767c\u5c55\u7684\u6578\u5b57\u7d93\u6fdf\u6307\u6578\uff08DEI\uff09\u900f\u9732\u51fa\u4e00\u500b\u6838\u5fc3\u4fe1\u606f\uff1a\u65b0\u51a0\u75ab\u60c5\u671f\u9593\u96fb\u5546\u6210\u7232\u4e86\u5546\u696d\u7684\u4e3b\u8981\u624b\u6bb5\u3002\u53d7\u5c45\u5bb6\u4ee4\u7684\u9650\u5236\uff0c\u7f8e\u570b\u6d88\u8cbb\u80054\u6708\u7d1b\u7d1b\u6d8c\u5411\u7dab\u4e0a\u6e20\u9053\u8cfc\u8cb7\u5546\u54c1\u548c\u670d\u52d9\u3002Adobe\u7684\u71df\u92b7\u548c\u5ba2\u6236\u6d1e\u5bdf\u526f\u7e3d\u88c1John Copeland\u8868\u793a\uff0c\u96fb\u5546\u7684\u7a81\u7136\u52a0\u901f\u5c0d\u4e8e\u670d\u88dd\u3001\u96fb\u5b50\u7523\u54c1\u548c\u98df\u54c1\u96dc\u8ca8\u7684\u92b7\u552e\u90fd\u9020\u6210\u4e86\u660e\u986f\u7684\u5f71\u97ff\u3002<\/p>\n

\u4ee5\u4e0b\u662f\u6578\u5b57\u7d93\u6fdf\u6307\u6578\u900f\u9732\u76844\u6708\u96fb\u5546\u7684\u8da8\u52e2\u8b8a\u5316\uff1a<\/p>\n

\u6578\u5b57\u8cfc\u8cb7\u529b\u7372\u5f97\u63d0\u5347<\/h2>\n

\u6578\u5b57\u7d93\u6fdf\u6307\u6578\u767c\u73fe\uff0c\u7f8e\u570b4\u6708\u7684\u6578\u5b57\u8cfc\u8cb7\u529b\u540c\u6bd4\u589e\u95774.1%\uff0c\u9019\u76f8\u7576\u4e8e\u6d88\u8cbb\u8005\u73fe\u5728\u82b1$100\u5c31\u80fd\u8cfc\u8cb7\u5230\u53bb\u5e74\u9700\u8981\u82b1$104\u624d\u80fd\u8cb7\u5230\u7684\u6771\u897f\u3002Copeland\u89e3\u91cb\u8aaa\uff0c\u9023\u7e8c\u591a\u5e74\u7684\u7dab\u4e0a\u901a\u8ca8\u7dca\u7e2e\u62b5\u6d88\u4e86\u65b0\u51a0\u75ab\u60c5\u5c0e\u81f4\u7684\u50f9\u683c\u4e0a\u5347\u3002\u7531\u4e8e\u670d\u88dd\u50f9\u683c\u7684\u660e\u986f\u4e0b\u6ed1\uff0c\u7e3d\u7684\u6578\u5b57\u8cfc\u8cb7\u529b\u57284\u6708\u7e7c\u7e8c\u4e0a\u5347\u3002<\/p>\n

\u7dab\u4e0a\u670d\u88dd\u92b7\u552e\u984d\u5927\u5e45\u589e\u9577\uff0c\u7dab\u4e0b\u92b7\u552e\u4f4e\u8ff7<\/h2>\n

\u6578\u5b57\u7d93\u6fdf\u6307\u6578\u767c\u73fe\uff0c\u7dab\u4e0a\u670d\u88dd\u50f9\u683c\u4e0b\u964d\u4e8612%\uff0c\u52755\u5e74\u4f86\u7684\u6700\u59274\u6708\u6708\u74b0\u6bd4\u964d\u5e45\uff08\u904e\u53bb5\u5e74\u7684\u5e73\u5747\u964d\u5e45\u7d04\u72322.9%\uff09\uff0c\u5e36\u52d5\u7dab\u4e0a\u670d\u88dd\u92b7\u552e\u984d\u589e\u9577\u4e8634%\u3002Copeland\u8868\u793a\uff0c\u4eca\u5e744\u6708\u670d\u88dd\u7684\u6298\u6263\u529b\u5ea6\u53ef\u5339\u6575\u7bc0\u65e5\u8cfc\u7269\u5b63\uff08\u9ed1\u8272\u661f\u671f\u4e94\u81f3\u7db2\u8cfc\u661f\u671f\u4e00\uff09\u671f\u9593\u7684\u90e8\u5206\u5546\u54c1\u3002\u53e6\u5916\uff0c\u7531\u4e8e\u5728\u5bb6\u9694\u96e2\uff0c\u6d88\u8cbb\u80054\u6708\u8cfc\u8cb7\u7684\u90fd\u662f\u4e00\u4e9b\u66f4\u52a0\u8212\u9069\u7684\u5c45\u5bb6\u670d\uff0c\u6bd4\u5982\u7761\u8863\u7684\u96fb\u5546\u92b7\u552e\u984d\u589e\u9577\u8d85\u904e143%\uff0c\u800c\u8932\u5b50\u7684\u92b7\u552e\u984d\u4e0b\u964d13%\uff0c\u5916\u5957\u4e0b\u964d33%\u3002<\/p>\n

Adobe\u7684\u6578\u64da\u986f\u793a\uff0c\u5854\u5409\u7279Target\uff08NYSE: TGT\uff09<\/a>\u5e77\u672a\u5f9e\u9019\u8f2a\u7dab\u4e0b\u8f49\u7dab\u4e0a\u7684\u8da8\u52e2\u4e2d\u7372\u76ca\u3002\u5854\u5409\u72794\u6708\u524d3\u5468\u7684\u670d\u88dd\u548c\u914d\u4ef6\u92b7\u552e\u984d\u4e0b\u964d40%\uff0c\u964d\u5e45\u8f033\u6708\u768430%\u9032\u4e00\u6b65\u64f4\u5927\u3002\u7531\u4e8e\u92b7\u552e\u92b3\u51cf\uff0c\u516c\u53f8\u88ab\u8feb\u51cf\u8a18\u5b58\u8ca8\u50f9\u503c\u3002\u670d\u88dd\u548c\u914d\u4ef6\u5360\u5854\u5409\u72792019\u5e74\u92b7\u552e\u984d\u768418.5%\u3002<\/p>\n

\u5854\u5409\u7279\u7684\u7dab\u4e0a\u8f49\u578b\u5e77\u4e0d\u6210\u529f\uff0c\u75ab\u60c5\u671f\u9593\u7dab\u4e0a\u670d\u88dd\u92b7\u552e\u5e77\u6c92\u80fd\u5f4c\u88dc\u7dab\u4e0b\u5be6\u9ad4\u5e97\u92b7\u552e\u984d\u7684\u640d\u5931\uff0c\u9019\u662f\u4e00\u500b\u4ee4\u4eba\u64d4\u6182\u7684\u4fe1\u865f\u3002\u9019\u4e00\u60c5\u51b5\u8aaa\u660e\uff0c\u8a72\u96f6\u552e\u5546\u7684\u670d\u88dd\u5e02\u5834\u88ab\u8af8\u5982\u4e9e\u99ac\u905cAmazon.com\uff08NASDAQ: AMZN\uff09<\/a>\u6216\u8005\u662f\u5176\u4ed6\u96fb\u5546\u8f49\u578b\u66f4\u52a0\u6210\u529f\u7684\u5c0f\u670d\u88dd\u5e97\u6436\u596a\u3002\u66f4\u7232\u7cdf\u7cd5\u7684\u662f\uff0c\u4e00\u65e6\u65b0\u7684\u8cfc\u7269\u7fd2\u6163\u5f62\u6210\uff0c\u5854\u5409\u7279\u9019\u4e9b\u76ee\u6a19\u5ba2\u6236\u7fa4\u53ef\u80fd\u5c31\u5fb9\u5e95\u6d41\u5931\u4e86\u3002<\/p>\n

\u5728\u5bb6\u8fa6\u516c\u63d0\u632f\u96fb\u5b50\u7523\u54c1\u92b7\u552e<\/h2>\n

2014\u5e74\u767c\u5e03\u6578\u5b57\u7d93\u6fdf\u6307\u6578\u4ee5\u4f86\uff0c\u96fb\u5b50\u7523\u54c1\u5927\u985e\u7684\u50f9\u683c\u5c31\u5448\u73fe\u7a69\u6b65\u4e0b\u964d\u7684\u8da8\u52e2\uff0c\u4f464\u6708\u51fa\u73fe\u9996\u6b21\u9006\u8f49\uff1a\u7dab\u4e0a\u96fb\u5b50\u7523\u54c1\u92b7\u552e\u984d\u589e\u957758%\uff0c\u540c\u6642\u50f9\u683c5\u5e74\u4f86\u56e0\u7232\u75ab\u60c5\u7684\u5f71\u97ff\u4e5f\u9996\u6b21\u51fa\u73fe\u4e0a\u5347\uff0c\u5176\u4e2d\u96fb\u8166\u50f9\u683c\u56e0\u7232\u9700\u6c42\u98c8\u5347\u4e0a\u6f32\u5f97\u66f4\u7232\u660e\u986f\u3002Copeland\u8868\u793a\uff0c\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u4f9b\u61c9\u93c8\u554f\u984c\u6216\u9032\u4e00\u6b65\u5f3a\u5316\u96fb\u5b50\u7523\u54c1\u9019\u4e00\u65b0\u7684\u50f9\u683c\u8da8\u52e2\u3002<\/p>\n

\u767e\u601d\u8cb7Best Buy\uff08NYSE: BBY\uff09<\/a>\u4e0a\u6708\u5411\u6295\u8cc7\u8005\u62ab\u9732\u7a31\uff0c\u516c\u53f84\u6708\u4e0a\u534a\u6708\u7684\u7dab\u4e0a\u92b7\u552e\u984d\u66b4\u589e250%\uff0c\u4f46\u7e3d\u92b7\u552e\u984d\u56e0\u7232\u76ee\u524d\u50c5\u63d0\u4f9b\u81ea\u63d0\u548c\u914d\u9001\u670d\u52d9\u540c\u6bd4\u4ecd\u4e0b\u964d30%\u3002\u7dab\u4e0a\u92b7\u552e\u5360\u8a72\u516c\u53f82020\u8ca1\u5e74\u6536\u5165\u7684\u5927\u7d0419%\uff0c\u4ee5\u53ca\u56db\u5b63\u5ea6\u92b7\u552e\u984d\u768425%\u4ee5\u4e0a\u3002\u5bb6\u5ead\u8fa6\u516c\u8a2d\u5099\u92b7\u552e\u80fd\u591f\u706b\u71b1\u591a\u4e45\uff1f\u4ee5\u53ca\u5be6\u9ad4\u5e97\u91cd\u65b0\u958b\u696d\u5f8c\u6d88\u8cbb\u8005\u6703\u4e0d\u6703\u6367\u5834\uff1f\u9019\u4e9b\u554f\u984c\u73fe\u5728\u90fd\u5f88\u96e3\u505a\u51fa\u56de\u7b54\u3002\u767e\u601d\u8cb7\u5c07\u4e8e\u672c\u6708\u665a\u4e9b\u6642\u5019\u767c\u5e03\u4e00\u5b63\u5831\uff0c\u6295\u8cc7\u8005\u5e0c\u671b\u5c4a\u6642\u516c\u53f8\u7ba1\u7406\u5c64\u80fd\u591f\u5c315\u6708\u7684\u8da8\u52e2\u9032\u884c\u8aaa\u660e\u3002<\/p>\n

\u7dab\u4e0a\u8cfc\u8cb7\u98df\u54c1\u96dc\u8ca8\u6210\u7232\u65b0\u5e38\u614b<\/h2>\n

\u6578\u5b57\u7d93\u6fdf\u6307\u6578\u986f\u793a\uff0c\u7f8e\u570b4\u6708\u7684\u7dab\u4e0a\u98df\u54c1\u96dc\u8ca8\u92b7\u552e\u984d\u589e\u9577\u4e86110%\u3002\u6b64\u5916\uff0c\u5118\u7ba1\u4f9b\u7d66\u6536\u7dca\uff0c\u4f46\u50f9\u683c\u76f8\u5c0d\u7a69\u5b9a\u3002\u904e\u53bb5\u5e74\uff0c\u96fb\u5546\u98df\u54c1\u96dc\u8ca8\u50f9\u683c\u6703\u57283-8\u6708\u671f\u9593\u4e0b\u964d\uff0c9\u6708\u81f3\u5e74\u5e95\u7bc0\u65e5\u5b63\u671f\u9593\u56de\u5347\u3002Copeland\u8868\u793a\uff0c\u9452\u4e8e\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u97ff\uff0c\u98df\u54c1\u96dc\u8ca8\u50f9\u683c\u672a\u4f86\u662f\u5426\u4e5f\u5c07\u9075\u5faa\u540c\u6a23\u7684\u50f9\u683c\u6a21\u5f0f\u73fe\u5728\u9084\u7121\u6cd5\u78ba\u5b9a\u3002\u76ee\u524d\u4f9b\u8ca8\u5546\u6b63\u5728\u63d0\u9ad8\u90e8\u5206\u98df\u54c1\u96dc\u8ca8\u7684\u6210\u672c\uff0c\u4f46\u9019\u4e9b\u6210\u672c\u662f\u5426\u5c07\u6703\u901a\u904e\u96fb\u5546\u6e20\u9053\u50b3\u5c0e\u81f3\u6d88\u8cbb\u8005\u73fe\u5728\u9084\u4e0d\u5f97\u800c\u77e5\u3002<\/p>\n

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