{"id":423332,"date":"2022-05-08T20:25:59","date_gmt":"2022-05-09T03:25:59","guid":{"rendered":"https:\/\/nai500.com\/blog\/2022\/05\/%e5%8a%a0%e6%8b%bf%e5%a4%a7%e7%ac%ac%e4%b8%80%e7%a7%91%e6%8a%80%e8%82%a1-%e9%bb%84%e9%87%91%e5%9d%91-%e7%9c%9f%e5%9d%91\/"},"modified":"2022-05-08T20:26:07","modified_gmt":"2022-05-09T03:26:07","slug":"%e5%8a%a0%e6%8b%bf%e5%a4%a7%e7%ac%ac%e4%b8%80%e7%a7%91%e6%8a%80%e8%82%a1-%e9%bb%83%e9%87%91%e5%9d%91-%e7%9c%9f%e5%9d%91","status":"publish","type":"post","link":"https:\/\/nai500.com\/zh-hant\/blog\/2022\/05\/%e5%8a%a0%e6%8b%bf%e5%a4%a7%e7%ac%ac%e4%b8%80%e7%a7%91%e6%8a%80%e8%82%a1-%e9%bb%83%e9%87%91%e5%9d%91-%e7%9c%9f%e5%9d%91\/","title":{"rendered":"\u5e74\u5167\u8dcc\u8d8570%\uff01\u52a0\u62ff\u5927\u7b2c\u4e00\u79d1\u6280\u80a1\u7684\u201c\u9ec3\u91d1\u5751\u201d\u9084\u662f\u201c\u771f\u5751\u201d\uff1f"},"content":{"rendered":"

\u52a0\u62ff\u5927\u7b2c\u4e00\u79d1\u6280\u80a1\uff0c\u96fb\u5546\u670d\u52d9\u516c\u53f8Shopify Inc\uff08TSX:SHOP<\/a>\uff09\uff08NYSE.SHOP<\/a>\uff09\u7684\u80a1\u50f9\u4e0a\u5468\u4e94\u7e7c\u7e8c\u4e0b\u8dcc\u5e77\u5237\u65b0\u5169\u5e74\u4f4e\u9ede\uff0c\u4e0a\u5468\u56db\u62ab\u9732\u4e00\u5b63\u5831\u4ee5\u4f86\u8a72\u80a1\u80a1\u50f9\u5df2\u7d93\u66b4\u8dcc21%\uff0c\u4eca\u5e74\u8fc4\u4eca\u66f4\u662f\u8dcc\u8d8570%\u3002\u9664\u4e86\u6700\u65b0\u7684\u8ca1\u5831\u9060\u4e0d\u53ca\u5206\u6790\u5e2b\u9810\u671f\uff0c\u80a1\u5e02\u5c24\u5176\u662f\u79d1\u6280\u6210\u9577\u80a1\u7684\u96c6\u9ad4\u5d29\u76e4\u4e5f\u662f\u62d6\u7d2fShopify\u7684\u4e00\u5927\u539f\u56e0\u3002<\/p>\n

\u73fe\u5728\u7684\u554f\u984c\u662f\uff0c\u73fe\u5728Shopify\u80a1\u50f9\u7684\u66b4\u8dcc\u7a76\u7adf\u662f\u7838\u51fa\u4e86\u4e00\u500b\u9ec3\u91d1\u5751\uff1f\u9084\u662f\u79d1\u6280\u6210\u9577\u80a1\u7684\u6642\u4ee3\u5df2\u7d93\u7d42\u7d50\uff1f<\/p>\n

\u4e0a\u5468\u56db\u76e4\u524d\u767c\u5e03\u7684\u4e00\u5b63\u5831\u986f\u793a\uff0cShopify\u7684\u6536\u5165\u540c\u6bd4\u589e\u957722%\u81f3$12\u5104\uff0c\u76f8\u8f03\u5206\u6790\u5e2b\u7684\u9810\u671f\u4f4e\u4e86$4000\u842c\uff0c\u8abf\u6574\u5f8c\u6de8\u5229\u6f64\u4e0b\u964d90%\u81f3$2500\u842c\uff0c\u5408\u6bcf\u80a1$0.20\uff0c\u540c\u6a23\u4e0d\u53ca\u9810\u671f\u7684$0.45\u3002\u5982\u679c\u6309\u7167\u7f8e\u570b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\uff08GAAP\uff09\u6838\u7b97\uff0c\u8a72\u516c\u53f8\u9304\u5f97\u6de8\u8667\u640d$15\u5104\uff0c\u800c\u4e0a\u4e00\u5e74\u540c\u671f\u9084\u6709$13\u5104\u7684\u6de8\u5229\u6f64\uff0c\u9019\u7576\u4e2d\u5305\u62ec$16\u5104\u7684\u6295\u8cc7\u8667\u640d\u4ee5\u53ca$1.18\u5104\u7684\u80a1\u6b0a\u6fc0\u52f5\u8cbb\u7528\u3002<\/p>\n

\u75ab\u60c5\u7206\u767c\u524d\uff0cShopify\u7684\u5546\u54c1\u4ea4\u6613\u7e3d\u984d\uff08GMV\uff09\u3001\u7e3d\u652f\u4ed8\u91d1\u984d\uff08GPV\uff09\u4ee5\u53ca\u6536\u5165\u589e\u901f\u90fd\u5f88\u9ad8\uff0c2020\u5e74\u7684\u75ab\u60c5\u66f4\u662f\u8d77\u5230\u4e86\u50ac\u5316\u5291\u7684\u4f5c\u7528\u3002\u4f46\u662f\uff0c\u5230\u4e862021\u5e74\u4e0b\u534a\u5e74\uff0c\u96a8\u8457\u4f01\u696d\u7dab\u4e0b\u91cd\u65b0\u958b\u696d\uff0c\u9019\u4e9b\u5229\u597d\u56e0\u7d20\u9010\u6f38\u6d88\u9000\uff0cGMV\u3001GPV\u548c\u6536\u5165\u7684\u589e\u901f\u5747\u51fa\u73fe\u56de\u843d\u3002\u5982\u4e0b\u5716\u6240\u793a\uff1a<\/p>\n\n\n\n\n\n\n
\u540c\u6bd4\u589e\u901f<\/td>\n2019<\/td>\n2020<\/td>\n2021<\/td>\nQ1 2022<\/td>\n<\/tr>\n
GMV<\/td>\n49%<\/td>\n96%<\/td>\n47%<\/td>\n16%<\/td>\n<\/tr>\n
GPV<\/td>\n55%<\/td>\n110%<\/td>\n59%<\/td>\n27%<\/td>\n<\/tr>\n
\u6536\u5165<\/td>\n47%<\/td>\n86%<\/td>\n57%<\/td>\n22%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u8a72\u516c\u53f82021\u5e74\u4e00\u5b63\u5ea6\u7684GMV\u548cGPV\u5206\u5225\u589e\u9577114%\u548c137%\uff0c\u56e0\u6b64\u6578\u64da\u7684\u540c\u6bd4\u58d3\u529b\u5f88\u5927\u3002\u6b64\u5916\uff0c\u901a\u8139\u74b0\u5883\u4e0b\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u4e00\u90e8\u5206\u5f9e\u7db2\u5e97\u8f49\u5411\u6298\u6263\u96f6\u552e\u5546\uff0c\u9019\u9032\u4e00\u6b65\u52a0\u5287\u4e86\u540c\u6bd4\u589e\u9577\u7684\u4e0b\u6ed1\u3002<\/p>\n

\u4e0a\u9762\u9019\u4e9b\u696d\u7e3e\u6307\u6a19\u7684\u4e0b\u6ed1\u662f\u96fb\u5546\u516c\u53f8\u9762\u81e8\u7684\u5171\u540c\u554f\u984c\uff0c\u4f46Shopify\u4e00\u5b63\u5ea6\u7684\u8abf\u6574\u5f8c\u6bdb\u5229\u7387\u548c\u7d93\u71df\u5229\u6f64\u7387\u4e5f\u90fd\u5927\u5e45\u840e\u7e2e\u3002<\/p>\n\n\n\n\n\n
\u671f\u9593<\/td>\n2019<\/td>\n2020<\/td>\n2021<\/td>\nQ1 2022<\/td>\n<\/tr>\n
\u8abf\u6574\u5f8c\u6bdb\u5229\u6f64\u7387<\/td>\n55.7%<\/td>\n53.5%<\/td>\n54.4%<\/td>\n53.7%<\/td>\n<\/tr>\n
\u8abf\u6574\u5f8c\u7d93\u71df\u5229\u6f64\u7387<\/td>\n2.9%<\/td>\n14.9%<\/td>\n15.6%<\/td>\n2.6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u5118\u7ba1Shopify\u5df2\u7d93\u56de\u5410\u4e86\u75ab\u60c5\u671f\u9593\u65ac\u7372\u7684\u6240\u6709\u6f32\u5e45\uff0c\u6309\u7167\u5206\u6790\u5e2b\u7684\u9810\u671f\u2014\u2014\u4eca\u5e74\u6536\u5165\u589e\u957733%\u4f46\u8abf\u6574\u5f8c\u76c8\u5229\u4e0b\u6ed150%\u2014\u2014\u8a72\u80a1\u7684\u52d5\u614b\u5e02\u76c8\u7387\u4f9d\u7136\u9ad8\u9054185\uff0c\u5e02\u92b7\u73877\uff0c\u4f30\u503c\u6c34\u5e73\u4f9d\u7136\u4e0d\u4f4e\u3002\u6240\u4ee5\u8aaa\uff0c\u8a72\u80a1\u80a1\u50f9\u89f8\u5e95\u524d\u6bd4\u5982\u8aaa\u518d\u8dcc\u53bb\u4e09\u5206\u4e4b\u4e00\uff0c\u9019\u4e5f\u4e0d\u662f\u4ec0\u9ebd\u5947\u602a\u7684\u4e8b\u60c5\u3002<\/p>\n

\u8001\u9109\u5225\u8d70\uff1f<\/h2>\n

Shopify\u7684\u7e3d\u88c1Harley Finkelstein\u8fd1\u65e5\u63a5\u53d7\u96fb\u8996\u91c7\u8a2a\u6642\u547c\u7c72\u6295\u8cc7\u8005\u7d66\u4e88\u66f4\u591a\u7684\u8010\u5fc3\uff0c\u7a31\u6295\u8cc7\u8005\u61c9\u7576\u66f4\u591a\u5730\u95dc\u6ce8\u5546\u5bb6\u6578\u91cf\u7684\u589e\u9577\u4ee5\u53ca\u9577\u671f\u7684\u589e\u9577\u6a5f\u6703\u3002\u4ed6\u5f3a\u8abf\u516c\u53f8\u7684\u8ca1\u52d9\u6307\u6a19\u9762\u81e8\u4e0d\u5229\u7684\u540c\u6bd4\u58d3\u529b\uff0c\u800c\u4eca\u5e74\u6536\u5165\u9810\u8a08\u4f9d\u7136\u80fd\u591f\u5be6\u73fe\u201c\u5feb\u901f\u201d\u589e\u9577\u3002\u8a72\u516c\u53f8\u5e77\u672a\u63d0\u4f9b\u660e\u78ba\u7684\u8ca1\u5e74\u6536\u5165\u5c55\u671b\uff0c\u4f46\u5e02\u5834\u5206\u6790\u5e2b\u9810\u8a082022\u5e74\u7684\u92b7\u552e\u984d\u5c07\u589e\u957728%\u81f3\u63a5\u8fd160\u5104\u7f8e\u5143\u3002<\/p>\n

\u8ca1\u5831\u6578\u64da\u4e0d\u4f73\u53e0\u52a0\u79d1\u6280\u80a1\u666e\u8dcc\uff0c\u4eca\u5e74\u5305\u62ec\u4e9e\u99ac\u905cAmazon.com\uff08NASDAQ:AMZN\uff09\u3001Wayfair Inc\uff08NYSE:W\uff09\u3001Etsy Inc\uff08NASDAQ:ETSY\uff09\u548cEBay Inc\uff08NASDAQ:EBAY\uff09\u7b49\u5728\u5167\u7684\u96fb\u5546\u80a1\u7684\u80a1\u50f9\u5747\u5927\u5e45\u4e0b\u8dcc\u3002Shopify\u767c\u5e03\u4e00\u5b63\u5831\u4ee5\u4f86\uff0c\u5341\u591a\u4f4d\u5206\u6790\u5e2b\u90fd\u4e0b\u8abf\u4e86\u8a72\u80a1\u7684\u76ee\u6a19\u50f9\uff0c\u5176\u4e2d\u5df4\u514b\u840a\u5206\u6790\u5e2bTrevor Young\u6307\u51fa\uff0c\u6295\u8cc7\u8005\u5c0d\u4e8e\u8a72\u516c\u53f8\u8ca1\u52d9\u6307\u5f15\u548c\u4fe1\u62ab\u7684\u7f3a\u4e4f\u8d8a\u767c\u611f\u5230\u5931\u671b\u3002<\/p>\n

\u4e0d\u904eFinkelstein\u8868\u793a\uff0c\u96a8\u8457\u5be6\u9ad4\u5e97\u7684\u91cd\u65b0\u958b\u696d\uff0c\u75ab\u60c5\u671f\u9593\u4f9d\u8cf4Shopify\u96fb\u5546\u5e73\u81fa\u7684\u96f6\u552e\u5546\u589e\u6dfb\u4e86\u5e97\u5167\u7684POS\u670d\u52d9\uff0c\u5546\u5bb6\u89e3\u51b3\u65b9\u6848\u2014\u2014\u5305\u62ec\u8af8\u5982\u652f\u4ed8\u3001\u501f\u8cb8\u548c\u7269\u6d41\u914d\u9001\u5728\u5167\u7684\u670d\u52d9\u2014\u2014\u7684\u6536\u5165\u5360GMV\u7684\u6bd4\u4f8b\u9054\u5230\u4e86\u6b77\u53f2\u6700\u9ad8\u6c34\u5e73\u7684\u5927\u7d042%\u3002\u9019\u610f\u5473\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u5546\u5bb6\u6b63\u5728\u52a0\u5165Shopify\u7684\u5e73\u81fa\u5e77\u672a\u4f7f\u7528\u8a72\u516c\u53f8\u66f4\u591a\u7684\u7523\u54c1\u3002<\/p>\n

\u6700\u8fd1\uff0c\u8a72\u516c\u53f8\u9084\u65a5\u8cc721\u5104\u7f8e\u5143\u6536\u8cfc\u914d\u9001\u79d1\u6280\u516c\u53f8Deliverr\u4ee5\u589e\u5f3a\u81ea\u8eab\u7684\u7269\u6d41\u914d\u9001\u80fd\u529b\uff0c\u9019\u5c07\u7232\u8a72\u516c\u53f8\u5275\u9020\u51fa\u65b0\u7684\u6536\u5165\u4f86\u6e90\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u52a0\u62ff\u5927\u7b2c\u4e00\u79d1\u6280\u80a1\uff0c\u96fb\u5546\u670d\u52d9\u516c\u53f8Shopify Inc\uff08TSX:SHOP\uff09\uff08NYSE.SHOP\uff09\u7684\u80a1\u50f9\u4e0a\u5468\u4e94\u7e7c\u7e8c […]<\/p>\n","protected":false},"author":27,"featured_media":406403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1522,431],"tags":[1677],"class_list":["post-423332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1522","category-trends-strategies-zh-hant","tag-technology-zh-hant","sectors-technology-zh-hant","locations-canada-zh-hant","locations-us-zh-hant","exchange-nyse-zh-hant","exchange-tsx-zh-hant"],"acf":[],"_links":{"self":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/posts\/423332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=423332"}],"version-history":[{"count":0,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/posts\/423332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/media\/406403"}],"wp:attachment":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=423332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/categories?post=423332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/tags?post=423332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}