{"id":436926,"date":"2022-09-13T02:24:31","date_gmt":"2022-09-13T09:24:31","guid":{"rendered":"https:\/\/nai500.com\/blog\/2022\/09\/%e8%bf%99%e4%ba%9b%e4%b8%8b%e8%b7%8c%e8%b6%85%e8%bf%87-60-%e7%9a%84%e6%88%90%e9%95%bf%e8%82%a1%e5%80%bc%e5%be%97%e4%b9%b0%e5%85%a5%e5%90%97\/"},"modified":"2022-09-13T02:24:44","modified_gmt":"2022-09-13T09:24:44","slug":"%e9%80%99%e4%ba%9b%e4%b8%8b%e8%b7%8c%e8%b6%85%e9%81%8e-60-%e7%9a%84%e6%88%90%e9%95%b7%e8%82%a1%e5%80%bc%e5%be%97%e8%b2%b7%e5%85%a5%e5%97%8e","status":"publish","type":"post","link":"https:\/\/nai500.com\/zh-hant\/blog\/2022\/09\/%e9%80%99%e4%ba%9b%e4%b8%8b%e8%b7%8c%e8%b6%85%e9%81%8e-60-%e7%9a%84%e6%88%90%e9%95%b7%e8%82%a1%e5%80%bc%e5%be%97%e8%b2%b7%e5%85%a5%e5%97%8e\/","title":{"rendered":"\u4e0b\u4e00\u500b\u725b\u5e02\u5373\u5c07\u5230\u4f86\uff0c\u9019\u4e9b\u4e0b\u8dcc\u8d85\u904e60%\u7684\u6210\u9577\u80a1\u503c\u5f97\u8cb7\u5165\u55ce\uff1f"},"content":{"rendered":"<h2>\u95dc\u9375\u9ede<\/h2>\n<ul>\n<li>\u7d0d\u65af\u9054\u514b\u7d9c\u5408\u6307\u6578\u76ee\u524d\u8ddd\u96e2\u9ad8\u9ede\u9084\u670924%\uff0c\u4f46\u8a72\u6307\u6578\u5df2\u7d93\u5f9e\u4e4b\u524d\u7684\u6240\u6709\u718a\u5e02\u4e2d\u6062\u5fa9\u904e\u4f86\u3002<\/li>\n<li>Roku\u5728\u7b2c\u4e8c\u5b63\u5ea6\u70ba\u5168\u7403\u63d0\u4f9b\u4e86\u8fd131%\u7684\u96fb\u8996\u6d41\u5a92\u9ad4\u6642\u9593\uff0c\u5e7e\u4e4e\u662f\u6700\u63a5\u8fd1\u7684\u7af6\u722d\u8005\u6240\u5360\u5e02\u5834\u4efd\u984d\u7684\u5169\u500d\u3002<\/li>\n<li>Shopify\u57282021\u5e74\u5360\u7f8e\u570b\u96fb\u5b50\u5546\u52d9\u92b7\u552e\u984d10.3%\uff0c\u50c5\u6b21\u65bc\u4e9e\u99ac\u905c\uff0c\u800c\u4e14\u4eca\u5e74\u5b83\u7e7c\u7e8c\u7372\u5f97\u5e02\u5834\u4efd\u984d\u3002<\/li>\n<\/ul>\n<p>\u5c0d\u6295\u8cc7\u8005\u4f86\u8aaa\uff0c\u4eca\u5e74\u662f\u8271\u96e3\u7684\u4e00\u5e74\u3002\u79d1\u6280\u80a1\u5bc6\u96c6\u7684\u7d0d\u65af\u9054\u514b\u7d9c\u5408\u6307\u6578\u76ee\u524d\u5f9e\u9ad8\u9ede\u4e0b\u8dcc24%\uff0c\u4f7f\u8a72\u6307\u6578\u9032\u5165\u718a\u5e02\u5340\u57df\uff0c\u8a31\u591a\u500b\u80a1\u751a\u81f3\u9032\u4e00\u6b65\u4e0b\u8dcc\u3002\u4f8b\u5982\uff0c<a href=\"https:\/\/nai500.com\/zh-hant\/%e8%82%a1%e7%a5%a8%e6%9f%a5%e8%a9%a2\/?qm_symbol=ROKU\">Roku\uff08ROKU\uff09<\/a>\u548c<a href=\"https:\/\/nai500.com\/zh-hant\/%e8%82%a1%e7%a5%a8%e6%9f%a5%e8%a9%a2\/?qm_symbol=SHOP\">Shopify\uff08SHOP\uff09<\/a>\u5206\u5225\u4e0b\u8dcc68%\u548c74%\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6295\u8cc7\u8005\u53ef\u4ee5\u5f9e\u4e00\u500b\u4e0d\u722d\u7684\u4e8b\u5be6\u4e2d\u5f97\u5230\u5b89\u6170\uff1a\u7d0d\u65af\u9054\u514b\u7d9c\u5408\u6307\u6578\u5df2\u7d93\u5f9e\u904e\u53bb\u7684\u6bcf\u4e00\u500b\u718a\u5e02\u4e2d\u6062\u5fa9\u904e\u4f86\uff0c\u7121\u8ad6\u6301\u7e8c\u6642\u9593\u6216\u56b4\u91cd\u7a0b\u5ea6\u5982\u4f55\u3002\u9019\u610f\u5473\u8457\u53e6\u4e00\u500b\u725b\u5e02\u5e7e\u4e4e\u80af\u5b9a\u5373\u5c07\u5230\u4f86\uff0c\u800cRoku\u548cShopify\u5c07\u5728\u9019\u4e00\u8f49\u6298\u767c\u751f\u6642\u51fa\u73fe\u53cd\u5f48\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u9019\u5169\u96bb\u80a1\u7968\u4eca\u5929\u503c\u5f97\u8cfc\u8cb7\u7684\u539f\u56e0\u3002<\/p>\n<h2>Roku\uff1a\u9802\u7d1a\u6d41\u5a92\u9ad4\u5e73\u81fa<\/h2>\n<p>\u6309\u89c0\u770b\u6642\u9593\u8a08\u7b97\uff0cRoku\u662f\u7f8e\u570b\u3001\u52a0\u62ff\u5927\u548c\u58a8\u897f\u54e5\u6700\u53d7\u6b61\u8fce\u7684\u6d41\u5a92\u9ad4\u5e73\u81fa\u3002\u4e8b\u5be6\u4e0a\uff0c\u5b83\u5728\u9019\u4e9b\u5e02\u5834\u4e0a\u5360\u4e3b\u5c0e\u5730\u4f4d\uff0c\u6839\u64daConviva\u7684\u6578\u64da\uff0c\u57282022\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u5b83\u5360\u5168\u7403\u96fb\u8996\u6d41\u5a92\u9ad4\u6642\u9593\u7684\u8fd131%\u3002\u4e0b\u4e00\u500b\u6700\u63a5\u8fd1\u7684\u7af6\u722d\u5c0d\u624b\u662f\u4e9e\u99ac\u905cFire TV\uff0c\u536016%\u7684\u5e02\u5834\u4efd\u984d\u3002<\/p>\n<p>Roku\u901a\u904e\u6578\u5b57\u5ee3\u544a\u548c\u6578\u5b57\u652f\u4ed8\u5be6\u73fe\u5176\u5e73\u81fa\u7684\u8ca8\u5e63\u5316\u3002<\/p>\n<p>\u5118\u7ba1\u5982\u6b64\uff0cRoku\u5728\u904e\u53bb\u4e00\u5e74\u88e1\u4e00\u76f4\u5728\u8207\u901a\u8ca8\u81a8\u8139\u4f5c\u9b25\u722d\u3002\u6d88\u8cbb\u8005\u5df2\u7d93\u7e2e\u6e1b\u4e86\u53ef\u81ea\u7531\u652f\u914d\u7684\u8cfc\u8cb7\uff0c\u800c\u5ee3\u544a\u5546\u4e5f\u4e0b\u8abf\u4e86\u4ed6\u5011\u7684\u9810\u7b97\uff0c\u4ee5\u5f4c\u88dc\u6d88\u8cbb\u8005\u652f\u51fa\u7684\u75b2\u8edf\u3002\u70ba\u6b64\uff0cRoku\u7b2c\u4e8c\u5b63\u5ea6\u7684\u6536\u5165\u50c5\u589e\u957718%\u81f37.64\u5104\u7f8e\u5143\uff0c\u5b83\u516c\u4f48\u7684GAAP\u640d\u5931\u70ba\u6bcf\u80a1\u6524\u85840.82\u7f8e\u5143\u3002<\/p>\n<p>\u4f5c\u70ba\u4e00\u500b\u80a1\u6771\uff0c\u6211\u5c07\u662f\u7b2c\u4e00\u500b\u627f\u8a8d\u9019\u4e9b\u7d50\u679c\u4ee4\u4eba\u5931\u671b\u7684\u4eba\u3002\u4f46\u662f\u901a\u8ca8\u81a8\u8139\u7684\u4e0d\u5229\u56e0\u7d20\u662f\u4e00\u500b\u66ab\u6642\u7684\u554f\u984c\u3002\u6295\u8cc7\u8005\u9700\u8981\u95dc\u6ce8\u9577\u671f\u7684\u6a5f\u6703\u3002\u6839\u64daeMarketer\u7684\u6578\u64da\uff0c\u7f8e\u570b\u7684CTV\u5ee3\u544a\u652f\u51fa\u9810\u8a08\u6bcf\u5e74\u589e\u957722%\uff0c\u52302026\u5e74\u5c07\u9054\u5230390\u5104\u7f8e\u5143\uff0c\u800c\u96fb\u8996\u5ee3\u544a\u7e3d\u652f\u51fa\u52302026\u5e74\u5c07\u8d85\u904e1000\u5104\u7f8e\u5143\u3002\u7b2c\u4e8c\u500b\u6578\u5b57\u4e5f\u8a31\u66f4\u91cd\u8981\uff0cRoku\u8a8d\u70ba\u6240\u6709\u7684\u96fb\u8996\u5ee3\u544a\u6700\u7d42\u90fd\u6703\u88ab\u6d41\u5a92\u9ad4\u5316\u3002<\/p>\n<p>\u76ee\u524d\uff0c\u8a72\u6210\u9577\u80a1\u7684\u5e02\u92b7\u7387\u70ba3.2\u500d\uff0c\u8207\u4e09\u5e74\u5e73\u574714.9\u500d\u76f8\u6bd4\uff0c\u7d55\u5c0d\u662f\u5f88\u4fbf\u5b9c\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u9019\u53ea\u6210\u9577\u80a1\u662f\u4e00\u500b\u597d\u9078\u9805\u3002<\/p>\n<h2>Shopify\uff1a\u9802\u7d1a\u96fb\u5b50\u5546\u52d9\u8edf\u4ef6\u5e73\u81fa<\/h2>\n<p>Shopify\u5e6b\u52a9\u5546\u5bb6\u5728\u591a\u500b\u92b7\u552e\u6e20\u9053\u5efa\u7acb\u548c\u767c\u5c55\u81ea\u5df1\u7684\u54c1\u724c\u3002\u5b83\u7684\u8edf\u4ef6\u8207\u4e9e\u99ac\u905c\u548cEtsy\u7b49\u5728\u7dda\u5e02\u5834\u4ee5\u53caTikTok\u7b49\u793e\u4ea4\u5a92\u9ad4\u7db2\u7d61\u96c6\u6210\uff0c\u4f46\u5b83\u4e5f\u8b93\u5546\u5bb6\u5efa\u7acb\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\uff08D2C\uff09\u7684\u7db2\u7ad9\u3002\u9019\u7a2e\u8207\u773e\u4e0d\u540c\u7684\u54c1\u8cea\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<p>\u7e3d\u7684\u4f86\u8aaa\uff0c\u5f37\u5927\u7684\u8edf\u4ef6\u548c\u4e00\u5957\u5f37\u5927\u7684\u589e\u503c\u670d\u52d9\u4f7fShopify\u5728\u540c\u884c\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u4e8b\u5be6\u4e0a\uff0c\u6309\u7167\u5e02\u5834\u4f54\u6709\u7387\u548c\u7528\u6236\u6eff\u610f\u5ea6\u4f86\u8861\u91cf\uff0c\u5b83\u662f\u9818\u5148\u7684\u96fb\u5b50\u5546\u52d9\u8edf\u4ef6\u4f9b\u61c9\u5546\uff0c\u53bb\u5e74\u5b83\u5728\u7f8e\u570b\u96fb\u5b50\u5546\u52d9\u92b7\u552e\u984d\u4e2d\u5360\u6bd410.3%\uff0c\u50c5\u6b21\u65bc\u4e9e\u99ac\u905c\u3002<\/p>\n<p>\u7576\u7136\uff0cShopify\u6700\u8fd1\u5728\u9ad8\u901a\u8139\u4e2d\u6399\u624e\u3002\u7b2c\u4e8c\u5b63\u5ea6\u7684\u6536\u5165\u50c5\u589e\u957716%\u81f313\u5104\u7f8e\u5143\uff0c\u8a72\u516c\u53f8\u516c\u4f48\u7684\u975e\u7f8e\u570b\u901a\u7528\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6bcf\u80a1\u8667\u640d\u70ba0.03\u7f8e\u5143\u3002\u5373\u4fbf\u5982\u6b64\uff0cShopify\u5728\u4eca\u5e74\u4e0a\u534a\u5e74\u7e7c\u7e8c\u5728\u7f8e\u570b\u5546\u696d\u9818\u57df\u7372\u5f97\u5e02\u5834\u4efd\u984d\uff0c\u6295\u8cc7\u8005\u6709\u5145\u5206\u7406\u7531\u76f8\u4fe1\uff0c\u96a8\u8457\u5b8f\u89c0\u7d93\u6fdf\u5f62\u52e2\u7684\u6539\u5584\uff0c\u8a72\u80a1\u5c07\u51fa\u73fe\u53cd\u5f48\u3002<\/p>\n<p>\u6839\u64daeMarketer\u7684\u6578\u64da\uff0c\u96f6\u552e\uff08\u4f01\u696d\u5c0d\u6d88\u8cbb\u8005\uff09\u96fb\u5b50\u5546\u52d9\u92b7\u552e\u984d\u9810\u8a08\u5c07\u6bcf\u5e74\u589e\u957710%\uff0c\u52302025\u5e74\u9054\u52307.4\u842c\u5104\u7f8e\u5143\u3002\u4f46\u6839\u64daGrand View Research\u7684\u6578\u64da\uff0cB2B\u96fb\u5b50\u5546\u52d9\u92b7\u552e\u984d\u9810\u8a08\u6bcf\u5e74\u5c07\u98c6\u534720%\uff0c\u52302030\u5e74\u5c07\u8d85\u904e33\u842c\u5104\u7f8e\u5143\u3002<\/p>\n<p>\u76ee\u524d\uff0c\u8a72\u6210\u9577\u80a1\u7684\u5e02\u92b7\u7387\u70ba8.8\u500d\uff0c\u8207\u4e09\u5e74\u5e73\u574737.8\u500d\u5e02\u92b7\u7387\u76f8\u6bd4\u5f88\u4fbf\u5b9c\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u9019\u53ea\u6210\u9577\u80a1\u662f\u4e00\u500b\u7d55\u4f73\u9078\u64c7\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u95dc\u9375\u9ede \u7d0d\u65af\u9054\u514b\u7d9c\u5408\u6307\u6578\u76ee\u524d\u8ddd\u96e2\u9ad8\u9ede\u9084\u670924%\uff0c\u4f46\u8a72\u6307\u6578\u5df2\u7d93\u5f9e\u4e4b\u524d\u7684\u6240\u6709\u718a\u5e02\u4e2d\u6062\u5fa9\u904e\u4f86\u3002 Roku\u5728\u7b2c\u4e8c\u5b63\u5ea6\u70ba [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":436923,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[426],"tags":[1677],"class_list":["post-436926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-zh-hant","tag-technology-zh-hant","sectors-technology-zh-hant","locations-us-zh-hant","exchange-nasdaq-zh-hant","exchange-nyse-zh-hant"],"acf":[],"_links":{"self":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/posts\/436926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=436926"}],"version-history":[{"count":0,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/posts\/436926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/media\/436923"}],"wp:attachment":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=436926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/categories?post=436926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/tags?post=436926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}