{"id":587982,"date":"2025-08-15T06:28:51","date_gmt":"2025-08-15T13:28:51","guid":{"rendered":"https:\/\/nai500.com\/blog\/2025\/08\/hims-hers-hims-ftc\/"},"modified":"2025-08-15T06:28:51","modified_gmt":"2025-08-15T13:28:51","slug":"hims-hers-hims-ftc","status":"publish","type":"post","link":"https:\/\/nai500.com\/zh-hant\/blog\/2025\/08\/hims-hers-hims-ftc\/","title":{"rendered":"Hims & Hers HIMS \u56e0 FTC \u8abf\u67e5\u80a1\u50f9\u4e0b\u632b\u3002\u63a5\u4e0b\u4f86\u5982\u4f55\uff1f"},"content":{"rendered":"

Hims & Hers Health \u7684\u80a1\u50f9\u5728\u76e4\u5f8c\u4ea4\u6613\u4e2d\u4e0b\u8dcc\u7d045%\uff0c\u6b64\u524d\u6709\u5831\u5c0e\u6307\u51fa\u806f\u90a6\u8cbf\u6613\u59d4\u54e1\u6703\u5df2\u5c0d\u9019\u5bb6\u9060\u8ddd\u91ab\u7642\u516c\u53f8\u7684\u5ee3\u544a\u8207\u53d6\u6d88\u8a02\u95b1\u505a\u6cd5\u9032\u884c\u903e\u4e00\u5e74\u7684\u8abf\u67e5\u3002\u9019\u4e00\u76e3\u7ba1\u6253\u64ca\u8b93 HIMS \u672c\u5c31\u8271\u96e3\u7684\u590f\u5b63\u96ea\u4e0a\u52a0\u971c\uff1a6 \u6708\u6642\u56e0\u70ba Novo Nordisk \u7d42\u6b62\u5408\u4f5c\u4e26\u6307\u63a7\u8a72\u516c\u53f8\u4ee5\u8aa4\u5c0e\u6027\u884c\u70ba\u8ca9\u552e\u5176\u6e1b\u91cd\u85e5 Wegovy \u7684\u8907\u65b9\u88fd\u5291\u7248\u672c\uff0cHIMS \u80a1\u50f9\u66fe\u55ae\u65e5\u66b4\u8dcc32%\u3002\u5206\u6790\u5e2b\u8b66\u544a\uff0c\u96a8\u8457 Novo Nordisk \u548c Eli Lilly \u64f4\u5927\u5176\u539f\u5ee0 GLP-1 \u6cbb\u7642\u85e5\u7269\u4f9b\u61c9\uff0cHims \u7684\u8907\u65b9\u7522\u54c1\u53ef\u80fd\u9010\u6f38\u5931\u53bb\u5b58\u5728\u610f\u7fa9\u3002\u5c0d\u65bc\u6700\u65b0\u8abf\u67e5\uff0c\u516c\u53f8\u5c1a\u672a\u56de\u61c9\u3002<\/p>\n

\u76e4\u5f8c\u56e0 FTC \u8abf\u67e5\u51fa\u73fe\u62cb\u552e<\/h3>\n

Bloomberg \u9031\u4e09\u665a\u9593\u5831\u5c0e\u4e86 FTC \u7684\u8abf\u67e5\uff0c\u6307\u51fa\u76e3\u7ba1\u6a5f\u95dc\u95dc\u6ce8 Hims \u7684\u7522\u54c1\u884c\u92b7\u65b9\u5f0f\u4ee5\u53ca\u6d88\u8cbb\u8005\u53d6\u6d88\u8a02\u95b1\u7684\u4fbf\u5229\u6027\u3002\u516c\u958b\u4e00\u9805\u70ba\u671f\u4e00\u5e74\u7684\u8abf\u67e5\uff0c\u6539\u8b8a\u4e86\u76e3\u7ba1\u98a8\u96aa\u7684\u6642\u9593\u8ef8\uff1a\u9019\u610f\u5473\u8457\u8a72\u6a5f\u69cb\u5df2\u82b1\u6578\u6708\u6642\u9593\u8490\u96c6\u6587\u4ef6\u4e26\u8a2a\u8ac7\u76f8\u95dc\u4eba\u58eb\uff0c\u589e\u52a0\u4e86\u63a1\u53d6\u6b63\u5f0f\u8655\u5206\u6216\u9054\u6210\u548c\u89e3\u3001\u4e26\u8feb\u4f7f Hims \u6539\u8b8a\u5176\u7528\u6236\u7372\u53d6\u8207\u7559\u5b58\u65b9\u5f0f\u7684\u53ef\u80fd\u6027\u3002\u80a1\u50f9\u53cd\u61c9\u8fc5\u901f\u3002\u76e4\u5f8c\u7d045%\u7684\u8dcc\u5e45\u986f\u793a\u6295\u8cc7\u4eba\u6b63\u5728\u70ba\u7f70\u6b3e\u3001\u71df\u904b\u9650\u5236\u6216\u5169\u8005\u540c\u6642\u767c\u751f\u91cd\u65b0\u5b9a\u50f9\u3002\u9060\u8ddd\u91ab\u7642\u540c\u696d\u4e5f\u66fe\u56e0\u884c\u92b7\u4e3b\u5f35\u8207\u8ca0\u9078\u9805\u8a02\u95b1\u898f\u5247\u906d\u5230\u985e\u4f3c\u6aa2\u8996\u3002FTC \u8fd1\u5e74\u4ea6\u7a4d\u6975\u6aa2\u67e5\u90a3\u4e9b\u8b93\u6d88\u8cbb\u8005\u96e3\u4ee5\u95dc\u9589\u5faa\u74b0\u6536\u8cbb\u7684\u53d6\u6d88\u6d41\u7a0b\u3002\u5c0d\u65bc\u4ee5\u8a02\u95b1\u70ba\u6838\u5fc3\u7684\u5546\u696d\u6a21\u5f0f\u5982 Hims\uff0c\u76e3\u7ba1\u5e36\u4f86\u7684\u54ea\u6015\u662f\u5c0f\u5e45\u6469\u64e6\u90fd\u53ef\u80fd\u4fb5\u8755\u6210\u9577\u6578\u64da\u3001\u63d0\u9ad8\u6d41\u5931\u7387\u4e26\u63a8\u5347\u5ba2\u6236\u53d6\u5f97\u6210\u672c\u3002<\/p>\n

Novo Nordisk \u4e8b\u4ef6\u52a0\u5287\u98a8\u96aa<\/h3>\n

6 \u6708\u8207 Novo Nordisk \u7684\u6c7a\u88c2\u4f9d\u7136\u662f\u7a7a\u982d\u8ad6\u8ff0\u4e2d\u7684\u95dc\u9375\u3002Novo Nordisk (NVO) \u7d42\u6b62\u5408\u4f5c\u4e26\u6307\u63a7 Hims \u8aa4\u5c0e\u6d88\u8cbb\u8005\uff0c\u8ca9\u552e Wegovy \u7684\u8907\u65b9\u88fd\u5291\u7248\u672c\u3002\u6b64\u8209\u5728\u4e00\u65e5\u4e4b\u5167\u62b9\u53bb\u4e86 HIMS \u5e02\u503c\u8fd1\u4e09\u5206\u4e4b\u4e00\uff0c\u66dd\u5149\u51fa Hims \u5c0d\u65bc\u7121\u6cd5\u4ee5\u539f\u5ee0\u5eab\u5b58\u6eff\u8db3\u7684\u6e1b\u91cd\u9700\u6c42\u7684\u98a8\u96aa\u3002\u77ed\u7f3a\u671f\u9593\u7531\u8abf\u914d\u85e5\u5c40\u586b\u88dc\u4f9b\u61c9\u7a7a\u7f3a\uff0c\u4f46\u95dc\u65bc\u8907\u65b9 semaglutide \u7684\u5916\u754c\u89c0\u611f\u4e00\u76f4\u76f8\u7576\u654f\u611f\uff0c\u6d89\u53ca\u6cd5\u5f8b\u8207\u76e3\u7ba1\u7d30\u7bc0\uff0c\u666e\u901a\u6d88\u8cbb\u8005\u96e3\u4ee5\u5206\u8fa8\u3002\u8072\u8b7d\u6ea2\u6563\u6548\u61c9\u5ef6\u7e8c\u81f3\u4eca\u3002FTC \u5c0d\u5ee3\u544a\u4f5c\u6cd5\u7684\u95dc\u6ce8\u5f88\u5bb9\u6613\u89f8\u53ca\u6709\u95dc\u6e1b\u91cd\u7642\u6548\u3001\u5b89\u5168\u6027\u8207\u54c1\u724c\u5448\u8ff0\u7684\u4e3b\u5f35\uff0c\u5373\u4fbf\u516c\u53f8\u5c07\u9019\u4e9b\u65b9\u6848\u5305\u88dd\u70ba\u91ab\u5e2b\u6307\u5c0e\u7684\u91ab\u7642\u670d\u52d9\u3002\u6295\u8cc7\u4eba\u6703\u628a Novo \u7684\u6307\u63a7\u8207 FTC \u7684\u8077\u8cac\u9023\u7d50\u8d77\u4f86\uff0c\u8cea\u7591\u53ea\u662f\u5fae\u8abf\u884c\u92b7\u6587\u6848\u662f\u5426\u8db3\u5920\uff0c\u6216\u662f Hims \u5728\u92b7\u552e\u3001\u6253\u5305\u8207\u7e8c\u8a02\u9019\u4e9b\u670d\u52d9\u7684\u7d50\u69cb\u6027\u6539\u8b8a\u5373\u5c07\u5230\u4f86\u3002<\/p>\n

GLP-1 \u4f9b\u61c9\u8ffd\u8d95\u5a01\u8105\u5546\u696d\u6a21\u5f0f<\/h3>\n

\u96a8\u8457\u5927\u578b\u85e5\u5ee0\u63d0\u5347\u7522\u80fd\uff0c\u7b2c\u4e8c\u9053\u98a8\u96aa\u6b63\u5728\u5c55\u958b\u3002Bank of America \u7684\u5206\u6790\u5e2b\u8b66\u544a\uff0c\u4e00\u65e6 Novo Nordisk \u8207 Eli Lilly (LLY) \u4f9b\u61c9\u5176\u539f\u5ee0\u85e5\u54c1\u4ee5\u6eff\u8db3\u9700\u6c42\uff0cHims \u5c0d\u8907\u65b9 GLP-1 \u7522\u54c1\u7684\u4f9d\u8cf4\u53ef\u80fd\u6210\u70ba\u8ca0\u64d4\u3002\u82e5\u4f9b\u61c9\u9650\u5236\u7de9\u89e3\uff0c\u4f7f\u7528\u8907\u65b9\u66ff\u4ee3\u54c1\u7684\u7406\u7531\u4fbf\u6703\u6d88\u9000\uff0c\u800c\u76e3\u7ba1\u6a5f\u95dc\u5728\u77ed\u7f3a\u89e3\u9664\u5f8c\u901a\u5e38\u6703\u5c0d\u8907\u65b9\u8abf\u914d\u7e2e\u6e1b\u5bb9\u5fcd\u5ea6\u3002\u9019\u53ef\u80fd\u5728 Hims \u9700\u8981\u4fee\u6539\u5ee3\u544a\u8207\u8a02\u95b1\u6d41\u7a0b\u4e4b\u969b\uff0c\u525d\u596a\u6389\u4e00\u500b\u91cd\u8981\u7684\u6210\u9577\u69d3\u687f\u3002\u98a8\u96aa\u4e0d\u50c5\u662f\u71df\u6536\u6d41\u5931\uff1b\u82e5 Hims \u5fc5\u9808\u66f4\u591a\u501a\u8cf4\u55ae\u50f9\u8f03\u4f4e\u7684\u54c1\u985e\u4ee5\u5f4c\u88dc\u6e1b\u91cd\u985e\u5225\u7684\u653e\u7de9\uff0c\u7522\u54c1\u7d44\u5408\u6539\u8b8a\u4ea6\u53ef\u80fd\u58d3\u7e2e\u6bdb\u5229\u3002\u8207\u6b64\u540c\u6642\uff0c\u8cc7\u672c\u5e02\u5834\u5c0d GLP-1 \u655e\u53e3\u7684\u71b1\u60c5\uff0c\u734e\u52f5\u7684\u662f\u6b0a\u5229\u6301\u6709\u8005\u8207\u5e03\u5c40\u826f\u597d\u7684\u5206\u92b7\u5546\uff0c\u800c\u975e\u6e38\u8d70\u5728\u7070\u8272\u5730\u5e36\u7684\u4e2d\u4ecb\u89d2\u8272\u3002\u82e5 FTC \u8abf\u67e5\u8feb\u4f7f\u6536\u6582\u4e3b\u5f35\u4e26\u91d0\u6e05\u53d6\u6d88\u6a5f\u5236\uff0c\u7576 Hims \u5728\u6e1b\u91cd\u9818\u57df\u7684\u884c\u92b7\u512a\u52e2\u53ef\u80fd\u6536\u7a84\u4e4b\u6642\uff0c\u539f\u5ee0\u54c1\u724c\u85e5\u7684\u53ef\u5f97\u6027\u4e5f\u5728\u540c\u6b65\u63d0\u5347\u3002<\/p>\n

\u7f70\u6b3e\u6216\u6574\u6539\u53ef\u80fd\u7684\u6a23\u8c8c<\/h3>\n

\u5728\u6d89\u53ca\u5ee3\u544a\u548c\u8ca0\u9078\u9805\u8a02\u95b1\u7684\u6848\u4ef6\u4e2d\uff0cFTC \u901a\u5e38\u6703\u6c42\u53d6\u91d1\u9322\u8ce0\u511f\u8207\u884c\u70ba\u4e0a\u7684\u88dc\u6551\u63aa\u65bd\u4e26\u884c\u3002\u61f2\u8655\u9805\u76ee\u53ef\u80fd\u5305\u542b\u6d88\u8cbb\u8005\u9000\u6b3e\u3001\u6c92\u6536\u4e0d\u7576\u6536\u76ca\u3001\u6c11\u4e8b\u7f70\u91d1\uff0c\u4ee5\u53ca\u8981\u6c42\u6e05\u6670\u63ed\u9732\u3001\u6613\u7528\u7684\u4e00\u9375\u53d6\u6d88\u6a5f\u5236\u548c\u5c0d\u5065\u5eb7\u4e3b\u5f35\u9032\u884c\u66f4\u56b4\u683c\u4f50\u8b49\u7684\u540c\u610f\u4ee4\u3002\u5c0d Hims \u800c\u8a00\uff0c\u4efb\u4f55\u540c\u610f\u4ee4\u53ef\u80fd\u4e0d\u6703\u53ea\u9650\u65bc\u55ae\u4e00\u5546\u54c1\u9801\u9762\uff0c\u800c\u662f\u6703\u91cd\u5851\u8de8\u54c1\u985e\u7684\u5ba2\u6236\u65c5\u7a0b\uff0c\u5f9e\u512a\u60e0\u5448\u73fe\u3001\u898b\u8b49\u5f15\u7528\u5230\u81ea\u52d5\u7e8c\u8a02\u63d0\u793a\u8207\u52a0\u8cfc\u624b\u6cd5\u3002\u9019\u95dc\u4e4e\u55ae\u4f4d\u7d93\u6fdf\u3002\u82e5\u53d6\u6d88\u8b8a\u5f97\u66f4\u5feb\u901f\u3001\u66f4\u660e\u78ba\uff0c\u6d41\u5931\u7387\u5f80\u5f80\u4e0a\u5347\uff1b\u82e5\u4e3b\u5f35\u88ab\u6536\u7a84\uff0c\u5ee3\u544a\u6548\u80fd\u4e0b\u964d\u3001\u53d6\u5f97\u6210\u672c\u4e0a\u63da\u3002\u77ed\u671f\u5167\uff0c\u9019\u4e9b\u6a5f\u5236\u6703\u885d\u64ca\u71df\u6536\u6210\u9577\u8207\u884c\u92b7\u6295\u8cc7\u5831\u916c\u7387\uff0c\u5e02\u5834\u5df2\u958b\u59cb\u5c0d\u672a\u4f86\u7372\u5229\u505a\u51fa\u6298\u50f9\u3002\u516c\u53f8\u53ef\u4ee5\u91cd\u65b0\u8a2d\u8a08\u6d41\u7a0b\u4ee5\u7b26\u5408\u6cd5\u898f\u4e26\u7559\u4f4f\u66f4\u591a\u7528\u6236\uff0c\u4f46\u5728\u76e3\u7ba1\u76e3\u7763\u4e0b\u91cd\u5efa\u6f0f\u6597\u6642\uff0c\u8981\u907f\u514d\u6210\u9577\u505c\u6eef\u6975\u70ba\u56f0\u96e3\u3002<\/p>\n

\u5c0d\u6a21\u5f0f\u7684\u4fe1\u8b7d\u8003\u9a57<\/h3>\n

\u9060\u8ddd\u91ab\u7642\u4e00\u76f4\u8ca9\u552e\u7684\u662f\u901f\u5ea6\u8207\u7c21\u4fbf\u3002\u76e3\u7ba1\u74b0\u5883\u6b63\u5728\u8fce\u982d\u8d95\u4e0a\u3002Hims \u7684\u8a34\u6c42\u2500\u2500\u76f4\u63a5\u63a5\u89f8\u3001\u4fbf\u5229\u7167\u8b77\u3001\u8a02\u95b1\u88dc\u5145\u2500\u2500\u5728\u76e3\u7ba1\u6a5f\u95dc\u63a5\u53d7\u884c\u92b7\u8207\u7559\u5b58\u505a\u6cd5\u70ba\u696d\u754c\u5e38\u614b\u6642\u594f\u6548\u3002\u4e00\u9805\u9577\u671f\u7684 FTC \u8abf\u67e5\u986f\u793a\uff0c\u76e3\u7ba1\u8005\u7591\u616e\u9019\u4e9b\u505a\u6cd5\u662f\u5426\u8d8a\u754c\u3002\u5c0d\u7ba1\u7406\u5c64\u800c\u8a00\uff0c\u7576\u52d9\u4e4b\u6025\u662f\u8b49\u660e\u5373\u4fbf\u5728\u5ee3\u544a\u6536\u6582\u8207\u53d6\u6d88\u66f4\u4fbf\u5229\u7684\u60c5\u5f62\u4e0b\uff0c\u6838\u5fc3\u9700\u6c42\u4ecd\u7136\u5b58\u5728\u3002\u9019\u610f\u5473\u8457\u8981\u8b49\u660e\u54c1\u724c\u8cc7\u7522\u8207\u81e8\u5e8a\u6210\u6548\u80fd\u6bd4\u904e\u53bb\u66f4\u591a\u5730\u627f\u64d4\u8f49\u63db\uff0c\u800c\u975e\u4f9d\u8cf4\u512a\u5316\u6280\u5de7\u3002\u4e5f\u610f\u5473\u8457\u82e5\u6e1b\u91cd\u52d5\u80fd\u653e\u7de9\uff0c\u975e GLP-1 \u985e\u5225\u5305\u62ec\u843d\u9aee\u3001\u76ae\u819a\u79d1\u8207\u6027\u5065\u5eb7\u7b49\u80fd\u5426\u9802\u4e0a\u7f3a\u53e3\u3002\u6295\u8cc7\u4eba\u5c07\u95dc\u6ce8\u516c\u53f8\u662f\u5426\u80fd\u5c07\u884c\u92b7\u652f\u51fa\u8f49\u5411\u80fd\u901a\u904e\u76e3\u7ba1\u6aa2\u9a57\u800c\u4e0d\u5931\u8f49\u63db\u7387\u7684\u901a\u8def\u8207\u8a0a\u606f\u3002<\/p>\n

\u63a5\u4e0b\u4f86\u95dc\u6ce8\u7684\u91cd\u9ede<\/h3>\n

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\u60c5\u7dd2\u8f49\u5411\uff0c\u6210\u672c\u8ddf\u9032<\/h3>\n

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\u98a8\u96aa\u5e95\u7dda<\/h3>\n

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Hims & Hers Health \u9762\u81e8 FTC \u8abf\u67e5\u4e26\u53d7 Novo Nordisk \u4e8b\u4ef6\u6ce2\u53ca\uff0c\u6050\u5c07\u9762\u81e8\u7f70\u6b3e\u3001\u71df\u904b\u8abf\u6574\u8207\u6e1b\u91cd\u7522\u54c1\u8207\u670d\u52d9\u53d7\u5f71\u97ff\uff0c\u5728\u76e3\u7ba1\u5be9\u67e5\u8207\u5e02\u5834\u8b8a\u52d5\u4e0b\u627f\u53d7\u96d9\u91cd\u58d3\u529b\u3002<\/p>\n","protected":false},"author":48,"featured_media":587492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[426],"tags":[644,564],"class_list":["post-587982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-zh-hant","tag-644","tag-564"],"acf":[],"_links":{"self":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/posts\/587982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=587982"}],"version-history":[{"count":0,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/posts\/587982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/media\/587492"}],"wp:attachment":[{"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=587982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/categories?post=587982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nai500.com\/zh-hant\/wp-json\/wp\/v2\/tags?post=587982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}