\u6469\u6839\u58eb\u4e39\u5229\u8996 Coupang \u5728\u53f0\u7063\u7684\u62d3\u5c55\u70ba\u9577\u671f\u6210\u9577\u7684\u5bec\u95ca\u8dd1\u9053\u3002\u7576\u5730\u5a92\u9ad4\u8207\u8cc7\u672c\u5e02\u5834\u5247\u770b\u5230\u66f4\u8271\u96e3\u7684\u9053\u8def\u3002\u9019\u4e9b\u7d30\u5fae\u5dee\u5225\u5c0d\u65bc\u4efb\u4f55\u8981\u6a21\u64ec\u516c\u53f8\u570b\u969b\u71df\u6536\u6d41\u8207\u53f0\u7063\u96fb\u5546\u7af6\u722d\u683c\u5c40\u7684\u4eba\u90fd\u5f88\u91cd\u8981\u3002<\/p>\n
\u53f0\u7063\u7684\u5831\u5c0e\u5f37\u8abf\u57f7\u884c\u98a8\u96aa\u4ee5\u53ca\u53ef\u80fd\u570d\u7e5e\u50f9\u683c\u8207\u914d\u9001\u901f\u5ea6\u5c55\u958b\u7684\u7af6\u722d\u3002\u6a19\u984c\u8207\u8a55\u8ad6\u504f\u5411\u4f7f\u7528\u50cf \u50f9\u683c\u6230 \u548c \u6b21\u65e5\u9054 \u9019\u985e\u7528\u8a9e\uff0c\u53cd\u6620\u6d88\u8cbb\u8005\u5c07\u5982\u4f55\u8861\u91cf\u8868\u73fe\u3002\u6709\u4e9b\u5831\u5c0e\u805a\u7126\u65bc\u5317\u53f0\u7063\u5468\u908a\u7684\u5009\u5132\u64f4\u5f35\u8207\u5feb\u905e\u4eba\u529b\u62db\u8058\uff0c\u4f46\u8a9e\u8abf\u76f8\u5c0d\u8b39\u614e\u3002\u4e00\u53e5\u88ab\u5ee3\u6cdb\u5f15\u7528\u7684\u8aaa\u6cd5\u6355\u6349\u4e86\u6c1b\u570d\uff1a\u5e02\u5834\u89c0\u671b\u60c5\u7dd2\u6fc3\u539a\u3002\u97d3\u570b\u7684\u5831\u5c0e\u5247\u5f37\u8abf\u54c1\u724c\u53ef\u8f49\u79fb\u6027\u8207\u901f\u5ea6\u627f\u8afe\uff0c\u5c62\u5c62\u63d0\u5230 \ub85c\ucf13\ubc30\uc1a1 Rocket Delivery \u5728\u53f0\u7063\u3002\u7d9c\u5408\u4f86\u770b\uff0c\u7576\u5730\u6558\u4e8b\u6697\u793a\u63a1\u7528\u7387\u5c07\u66f4\u4ef0\u8cf4\u7269\u6d41\u53ef\u4fe1\u5ea6\uff0c\u800c\u975e\u82b1\u4fcf\u7684\u4fc3\u92b7\u3002<\/p>\n
\u8a72\u6d88\u606f\u5468\u570d\u7684\u4e9e\u6d32\u80a1\u5e02\u53cd\u61c9\u5e73\u6de1\u3002\u5728\u53f0\u5317\uff0c\u4e3b\u677f\u8b8a\u52d5\u4e0d\u5927\uff0c\u96f6\u552e\u8207\u7269\u6d41\u80a1\u8868\u73fe\u53c3\u5dee\uff0c\u6295\u8cc7\u4eba\u8a55\u4f30\u56e0\u63d0\u5347\u914d\u9001\u627f\u8afe\u800c\u5e36\u4f86\u7684\u5229\u6f64\u7387\u98a8\u96aa\u3002\u65e2\u6709\u96fb\u5546\u696d\u8005\u56e0\u8f2a\u52d5\u8207\u5c0d\u4fc3\u92b7\u7684\u64d4\u6182\u800c\u8d70\u52e2\u9707\u76ea\u3002\u5728\u9996\u723e\uff0c\u7db2\u969b\u7db2\u8def\u5e73\u53f0\u5927\u81f4\u7dad\u6301\u7a69\u5b9a\uff0c\u800c\u8de8\u5883\u984c\u6750\u5247\u5438\u5f15\u9078\u64c7\u6027\u8208\u8da3\u3002Coupang \u5728\u7f8e\u639b\u724c\u7684\u80a1\u50f9\u4e0b\u8dcc 2.13% \u81f3 28.22\uff0c\u9019\u662f\u8868\u73fe\u8b39\u614e\u800c\u975e\u78ba\u4fe1\u7684\u6eab\u548c\u8b8a\u52d5\u3002\u6771\u4eac\u5247\u4f9d\u5176\u7bc0\u594f\u4ea4\u6613\uff1a\u89c0\u5149\u96f6\u552e\u8207\u767e\u8ca8\u80a1\u56e0\u653f\u7b56\u8a71\u984c\u8d70\u5f37\uff0c\u800c\u51fa\u53e3\u5546\u5247\u53d7\u532f\u7387\u566a\u97f3\u62d6\u7d2f\u3002\u6574\u9ad4\u677f\u584a\u8d70\u52e2\u986f\u793a\u6295\u8cc7\u4eba\u4e26\u672a\u62bc\u6ce8\u53f0\u7063\u6703\u5feb\u901f\u5f62\u6210\u7372\u5229\u7684\u98db\u8f2a\uff0c\u4f46\u4e5f\u6c92\u6709\u628a\u5931\u8aa4\u5b8c\u5168\u5b9a\u50f9\u3002<\/p>\n
Coupang \u7684\u6a21\u5f0f\u5efa\u7acb\u5728\u5bc6\u5ea6\u3001\u665a cutoff \u8207\u9ad8\u8cc7\u7522\u5468\u8f49\u4e0a\u3002\u53f0\u7063\u7684\u9700\u6c42\u5bc6\u5ea6\u6709\u5229\uff0c\u4f46\u6700\u5f8c\u4e00\u54e9\u8207\u97d3\u570b\u4e0d\u540c\u3002\u4fbf\u5229\u5546\u5e97\u53d6\u8ca8\u5df2\u6839\u6df1\u8482\u56fa\u4e14\u88ab\u4fe1\u4efb\u3002\u5728\u6709\u7ba1\u7406\u54e1\u8207\u96fb\u68af\u9650\u5236\u7684\u9ad8\u6a13\u793e\u5340\u9032\u884c\u9001\u8ca8\u5230\u5e9c\uff0c\u53ef\u80fd\u62d6\u6162\u9031\u671f\u6642\u9593\u3002\u5feb\u905e\u4eba\u529b\u5bb9\u91cf\u7dca\u7e43\uff0c\u5168\u8077\u96c7\u7528\u6210\u672c\u9ad8\u65bc\u96f6\u5de5\u52de\u52d5\u2014\u2014\u4f46\u6d88\u8cbb\u8005\u4ecd\u671f\u671b\u4f4e\u904b\u8cbb\u3002\u9760\u8fd1\u53f0\u5317\u8207\u6843\u5712\u7684\u9ad8\u901a\u91cf\u3001\u6eab\u63a7\u5c65\u7d04\u7528\u5730\u7a00\u7f3a\u4e14\u6602\u8cb4\uff0c\u9019\u4f7f\u5f97\u524d\u7aef\u8cc7\u672c\u5f37\u5ea6\u63d0\u9ad8\u3002\u5730\u65b9\u8a55\u8ad6\u8005\u63d0\u9192\uff0c\u70ba\u4e86\u990a\u6210\u63a1\u7528\u800c\u7a4d\u6975\u6253\u6298\uff0c\u53ef\u80fd\u6703\u8207\u4e0a\u5347\u7684\u7269\u6d41\u6210\u672c\u76f8\u649e\u2014\u2014\u56e0\u6b64\u805a\u7126\u65bc \u50f9\u683c\u6230\u3002\u5982\u679c Coupang \u6210\u529f\u8aaa\u670d\u6d88\u8cbb\u8005\u5f9e\u5e97\u5230\u5e97\u53d6\u8ca8\u8f49\u5411\u5230\u5e9c\u9001\u9054\uff0c\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u8207\u8cfc\u8cb7\u983b\u7387\u53ef\u4ee5\u4e0a\u5347\uff0c\u4f46\u8f49\u63db\u66f2\u7dda\u53ef\u80fd\u662f\u968e\u6bb5\u5f0f\u7684\uff0c\u800c\u975e\u5e73\u6ed1\u3002<\/p>\n
\u53f0\u7063\u76e3\u7ba1\u6a5f\u95dc\u52a0\u5f37\u4e86\u5c0d\u6d88\u8cbb\u8005\u4fdd\u8b77\u3001\u8cc7\u6599\u6d41\u52d5\u8207\u516c\u5e73\u5b9a\u50f9\u7684\u6aa2\u8996\u3002\u4efb\u4f55\u88ab\u8996\u70ba\u63a0\u596a\u6027\u5b9a\u50f9\u6216\u4e0d\u5b89\u5168\u5feb\u905e\u4f5c\u696d\u7684\u611f\u77e5\u90fd\u6703\u5f15\u4f86\u76e3\u7763\u3002\u52de\u5de5\u5718\u9ad4\u8072\u97f3\u9ad8\u4ea2\uff0c\u4e14\u591a\u500b\u4e9e\u6d32\u53f8\u6cd5\u7ba1\u8f44\u5340\u6b63\u5728\u5be9\u8b70\u8de8\u5883\u8cc7\u6599\u672c\u5730\u5316\u898f\u5b9a\u3002\u5730\u7de3\u653f\u6cbb\u662f\u80cc\u666f\u97f3\u3002\u7576\u5730\u5546\u754c\u9818\u8896\u6301\u7e8c\u5f62\u5bb9\u53f0\u7063\u5728\u5168\u7403\u79d1\u6280\u4f9b\u61c9\u93c8\u4e2d\u7684\u4e0d\u53ef\u6216\u7f3a\u89d2\u8272\uff0c\u4f46\u4e5f\u8868\u9054\u64d4\u6182\uff0c\u885d\u7a81\u98a8\u96aa\u53ef\u80fd\u4e2d\u65b7\u71df\u904b\u3002\u9019\u4efd\u98a8\u96aa\u6ea2\u50f9\u6703\u6d41\u5165\u50cf\u84cb\u65b0\u5c65\u7d04\u4e2d\u5fc3\u7b49\u9577\u671f\u8cc7\u672c\u6c7a\u7b56\u3002\u5728\u65e5\u672c\uff0c\u653f\u7b56\u8a0a\u865f\u504f\u5411\u53cb\u5584\u6210\u9577\u3002\u6b63\u5982\u65e5\u7d93\u6240\u5beb\uff0c\u653f\u5e9c\u306f\u514d\u7a0e\u8cfc\u5165\u306e\u4e0a\u9650\u64a4\u5ec3\u3092\u691c\u8a0e\uff08\u653f\u5e9c\u6b63\u5728\u8003\u616e\u53d6\u6d88\u5916\u570b\u65c5\u5ba2\u514d\u7a05\u8cfc\u8cb7\u4e0a\u9650\uff09\uff0c\u6b64\u8209\u610f\u5728\u63d0\u5347\u9ad8\u55ae\u50f9\u6d88\u8cbb\u3002\u5340\u57df\u653f\u5e9c\u5c0d\u652f\u51fa\u8207\u5b89\u5168\u7684\u95dc\u6ce8\u2014\u2014\u65e5\u672c\u8207 South Korea \u5c0d\u70cf\u514b\u862d\u7684\u652f\u6301\u4ee5\u53ca\u8ac7\u8ad6\u4ee5\u4e9e\u6d32\u70ba\u5148\u7684\u5b89\u5168\u59ff\u614b\u2014\u2014\u5c0e\u5411\u97cc\u6027\u512a\u5148\u7684\u504f\u597d\uff0c\u4f46\u4e5f\u4f7f\u6295\u8cc7\u4eba\u5c0d\u982d\u689d\u98a8\u96aa\u4fdd\u6301\u654f\u611f\u3002<\/p>\n
Coupang \u4e26\u975e\u5148\u884c\u8005\u3002Shopee \u5728\u8de8\u5883\u985e\u5225\u8207\u884c\u52d5\u53c3\u8207\u5ea6\u4e0a\u4f54\u512a\u3002Momo \u7684\u5728\u5730\u7269\u6d41\u8207\u5a92\u9ad4\u5be6\u529b\u4f7f\u5176\u6210\u70ba\u7372\u5229\u6027\u7684\u57fa\u6e96\u3002PChome \u4ecd\u6709\u54c1\u724c\u8cc7\u7522\u8207\u5f37\u5927\u7684\u4fbf\u5229\u5546\u5e97\u53d6\u8ca8\u6574\u5408\u3002Yahoo Taiwan \u4fdd\u6709\u6d41\u91cf\u898f\u6a21\u3002\u65e2\u6709\u696d\u8005\u4e00\u76f4\u5728\u6295\u8cc7\u81ea\u52d5\u5316\u3001\u5fae\u578b\u5c65\u7d04\u8207\u66f4\u5feb\u7684\u56de\u6536\u671f\u3002\u9810\u671f\u6703\u51fa\u73fe\u9632\u5b88\u578b\u7684\u7d81\u5b9a\u7b56\u7565\u2014\u2014\u514d\u53d6\u8ca8\u9000\u8ca8\u3001\u4fe1\u7528\u5361\u7d81\u5e36\u8207\u4e32\u6d41\u96fb\u5546\u639b\u9264\u2014\u2014\u4ee5\u524a\u5f31\u7d14\u7cb9\u7684\u50f9\u683c\u6230\u3002\u5c0d Coupang \u800c\u8a00\uff0c\u8907\u88fd\u97d3\u570b\u7684\u63a1\u7528\u66f2\u7dda\u9700\u8981\u8981\u9ebc\u660e\u78ba\u7684\u670d\u52d9\u5dee\u7570\u5316\uff0c\u8981\u9ebc\u4e00\u500b\u751f\u614b\u7cfb\u52a0\u5206\u9805\uff0c\u4f8b\u5982\u8207\u914d\u9001\u53ef\u758a\u52a0\u7684\u6703\u54e1\u5229\u76ca\u3002\u97d3\u570b\u8a55\u8ad6\u7cbe\u7c21\u5730\u6355\u6349\u4e86\u91ce\u5fc3\uff1a\ub300\ub9cc \uc2dc\uc7a5\uc5d0\uc11c \ub85c\ucf13\ubc30\uc1a1\uc744 \uc2dc\ud5d8\uff08\u5728\u53f0\u7063\u5e02\u5834\u6e2c\u8a66 Rocket Delivery\uff09\uff0c\u4f46\u6301\u7e8c\u4ee5\u7372\u5229\u65b9\u5f0f\u7dad\u6301\u624d\u662f\u95dc\u9375\u8003\u9a57\u3002<\/p>\n
\u7b2c\u4e00\u968e\u6bb5\u7684\u89c0\u9ede\u662f\u8f03\u4f4e\u7684\u62bd\u6210\u8207\u514d\u904b\u63a8\u52d5\u5927\u898f\u6a21\u63a1\u7528\u3002\u7b2c\u4e8c\u968e\u6bb5\u7684\u6578\u5b78\u66f4\u96e3\u7b97\u3002\u6bcf\u7e2e\u77ed\u627f\u8afe\u914d\u9001\u6642\u9593\u4e00\u5c0f\u6642\uff0c\u5c31\u9700\u8981\u628a\u5eab\u5b58\u66f4\u63a5\u8fd1\u6d88\u8cbb\u8005\u96c6\u4e2d\uff0c\u9019\u6703\u63d0\u9ad8\u5b89\u5168\u5eab\u5b58\u8207\u640d\u8017\u98a8\u96aa\u3002\u51b7\u93c8\u6703\u589e\u52a0\u8cc7\u672c\u652f\u51fa\u8207\u80fd\u6e90\u6210\u672c\u3002\u53f0\u7063\u7684\u4ed8\u6b3e\u7d50\u69cb\u4e0d\u50cf\u6771\u5357\u4e9e\u90a3\u9ebc\u73fe\u91d1\u5c0e\u5411\uff0c\u4f46\u4fbf\u5229\u5546\u5e97\u4ed8\u6b3e\u8207\u8ca8\u5230\u4ed8\u6b3e\u4ecd\u9020\u6210\u5c0d\u5e33\u5ef6\u9072\uff0c\u7d81\u4f4f\u71df\u904b\u8cc7\u91d1\u3002\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\uff0c\u884c\u92b7\u7372\u5ba2\u6210\u672c\u6703\u98c6\u9ad8\uff1b\u7559\u5b58\u53d6\u6c7a\u65bc\u71df\u904b\u53ef\u9760\u6027\uff0c\u800c\u975e\u6298\u50f9\u5238\u3002\u5730\u65b9\u5a92\u9ad4\u5df2\u958b\u59cb\u5728\u8a0e\u8ad6\u5feb\u905e\u6210\u9577\u6642\u4f7f\u7528 \u52de\u52d5\u722d\u8b70 \u4e00\u8a5e\u3002\u9019\u63d0\u9192\u6211\u5011\uff0c\u6a21\u578b\u4e2d\u7684\u5b89\u5168\u908a\u969b\u662f\u71df\u904b\u9762\u7684\uff0c\u800c\u975e\u4fc3\u92b7\u9762\u7684\u3002<\/p>\n
\u5c0d\u5168\u7403\u6295\u8cc7\u4eba\u800c\u8a00\uff0c\u53f0\u7063\u6545\u4e8b\u662f\u4e00\u500b\u5730\u57df\u591a\u5143\u5316\u7684\u9078\u64c7\u6b0a\u3002Coupang \u5728\u97d3\u570b\u7684\u6838\u5fc3\u73fe\u91d1\u751f\u6210\u8cc7\u52a9\u9019\u9805\u8a66\u9a57\uff0c\u4f46\u532f\u7387\u8207\u5229\u7387\u52d5\u614b\u4ecd\u91cd\u8981\u3002\u4ee5 TWD \u8207 KRW \u8a08\u50f9\u7684\u71df\u6536\u8207\u6210\u672c\u57fa\u790e\u79fb\u52d5\u4e0d\u540c\uff0c\u800c USD \u5f37\u52e2\u53ef\u80fd\u8b93\u7f8e\u570b\u6295\u8cc7\u4eba\u4f4e\u4f30\u5728\u5730\u5229\u6f64\u7387\u9032\u5c55\u3002\u5982\u679c\u7ba1\u7406\u5c64\u8b39\u614e\u5b89\u6392\u8cc7\u672c\u652f\u51fa\u2014\u2014\u4f9d\u5e8f\u90e8\u7f72\u64da\u9ede\u3001\u512a\u5148\u8003\u91cf\u5177\u826f\u597d\u5bc6\u5ea6\u6b0a\u91cd\u7684\u985e\u5225\u2014\u2014\u56de\u5831\u53ef\u80fd\u986f\u8457\u3002\u82e5\u6295\u8cc7\u8d85\u524d\u65bc\u63a1\u7528\uff0c\u5e02\u5834\u6703\u61f2\u7f70\u5408\u4f75\u5f8c\u5229\u6f64\u7387\u3002\u7576\u524d\u80a1\u50f9\u4e0b\u632b\u2014\u2014\u4e0b\u8dcc 2.13% \u81f3 28.22\u2014\u2014\u986f\u793a\u5e02\u5834\u66ab\u7d66\u4e88\u8cea\u7591\u5229\u76ca\uff0c\u4f46\u8981\u6c42\u8b49\u64da\u986f\u793a\u53f0\u7063\u7684\u66f2\u7dda\u6b63\u5728\u4e0a\u5f4e\u3002\u95dc\u6ce8\u570b\u969b\u5340\u6bb5\u7684\u81ea\u7531\u73fe\u91d1\u6d41\u71d2\u9322\u60c5\u6cc1\u3001\u6700\u5f8c\u4e00\u54e9\u7684\u6e96\u6642\u7387\u6307\u6a19\uff0c\u4ee5\u53ca\u6309\u7fa4\u7d44\u800c\u975e\u7e3d\u9ad4 GMV \u7684\u6de8\u63a8\u85a6\u503c\uff08NPS\uff09\u3002<\/p>\n
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