Keurig Dr Pepper \u540c\u610f\u4ee5\u6bcf\u80a1 31.85 \u6b50\u5143\u3001\u7e3d\u50f9\u7d04 184 \u5104\u7f8e\u5143\u6536\u8cfc JDE Peet\u2019s\uff0c\u6ea2\u50f9\u7d04 20%\uff0c\u4e26\u5c07\u62c6\u5206\u70ba\u5169\u5bb6\u4e0a\u5e02\u516c\u53f8\u4ee5\u5bb9\u7d0d\u5496\u5561\u8207\u51b7\u98f2\u696d\u52d9\u3002JDE Peet\u2019s \u80a1\u50f9\u4e00\u5ea6\u4e0a\u6f32\u6700\u9ad8\u9054 17%\uff0c\u5275\u4e09\u5e74\u65b0\u9ad8\u3002KDP \u80a1\u50f9\u4e0b\u8dcc\u7d04 1.3%\uff0c\u6295\u8cc7\u4eba\u6b0a\u8861\u6574\u5408\u8207\u8ca1\u52d9\u8ca0\u64d4\u3002\u57f7\u884c\u9577 Tim Cofer \u7a31\u6b64\u4ea4\u6613\u70ba\u4e00\u500b\u80fd\u5e36\u4f86\u91cd\u5927\u80a1\u6771\u50f9\u503c\u7684\u8f49\u578b\u6642\u523b\u3002\u6b64\u8209\u76f4\u6307 Nestle \u7684\u5168\u7403\u5496\u5561\u9818\u5c0e\u5730\u4f4d\uff0c\u540c\u6642\u4e5f\u6539\u5beb\u4e86 2018 \u5e74\u7f8e\u570b\u98f2\u6599\u5408\u4f75\u7684\u683c\u5c40\u3002<\/p>\n
\u8a72\u50f9\u683c\u8207\u7d50\u69cb\u65e8\u5728\u6539\u8b8a\u5168\u7403\u5496\u5561\u7248\u5716\u3002KDP \u70ba\u64c1\u6709 L\u2019Or\u3001Douwe Egberts \u8207 Peet\u2019s \u7b49\u54c1\u724c\u7684\u7d44\u5408\u652f\u4ed8\u9ad8\u50f9\uff0c\u8a72\u5e02\u5834\u6b63\u56e0\u751f\u8c46\u6210\u672c\u98c6\u5347\u8207\u65b0\u8cbf\u6613\u58c1\u58d8\u800c\u52d5\u76ea\u3002\u6b64\u51fa\u50f9\u5c07 JDE Peet\u2019s \u4f30\u503c\u63a8\u81f3\u963f\u59c6\u65af\u7279\u4e39\u639b\u724c\u80a1\u591a\u5e74\u672a\u898b\u7684\u6c34\u6e96\uff0c\u8feb\u4f7f\u5957\u5229\u8005\u8207\u7d14\u591a\u982d\u57fa\u91d1\u91cd\u65b0\u8a55\u4f30\u9019\u5bb6\u66fe\u88ab\u4f4e\u4f30\u7684\u516c\u53f8\u3002JDE Peet\u2019s \u7576\u65e5 17% \u7684\u66b4\u6f32\u8207 KDP \u7d04 1% \u7684\u4e0b\u6ed1\uff0c\u53cd\u6620\u51fa\u8ab0\u73fe\u5728\u5be6\u73fe\u4e86\u50f9\u503c\u3001\u8ab0\u5247\u5fc5\u9808\u57f7\u884c\u6574\u5408\uff1aJDE Peet\u2019s \u7684\u80a1\u6771\u8b8a\u73fe\u7a00\u7f3a\u6027\uff0c\u800c KDP \u80a1\u6771\u5247\u7b49\u5f85\u5354\u540c\u6548\u76ca\u8207\u8b49\u660e\u3002<\/p>\n
\u4ea4\u5272\u5f8c\uff0cKDP \u8a08\u756b\u5c07\u5408\u4f75\u5f8c\u7684\u696d\u52d9\u62c6\u5206\u70ba\u5169\u5bb6\u5728\u7f8e\u570b\u4e0a\u5e02\u7684\u5be6\u9ad4\u3002Global Coffee Co. \u9810\u8a08\u5e74\u92b7\u552e\u984d\u7d04 160 \u5104\u7f8e\u5143\uff0c\u800c Beverage Co. \u5247\u7d04 110 \u5104\u7f8e\u5143\u3002\u6b64\u5206\u62c6\u64a4\u92b7\u4e86 2018 \u5e74 Keurig Green Mountain \u8207 Dr Pepper Snapple \u5408\u4f75\u7684\u5927\u90e8\u5206\u6548\u61c9\uff0c\u5c07\u5496\u5561\u8207\u51b7\u98f2\u7f6e\u65bc\u4e0d\u540c\u7684\u6210\u9577\u8ecc\u9053\uff0c\u4e26\u914d\u5957\u5c08\u5c6c\u7684\u8cc7\u672c\u914d\u7f6e\u3001\u4f75\u8cfc\u8a08\u756b\u8207\u6bdb\u5229\u76ee\u6a19\u3002\u6b64\u62c6\u5206\u4e5f\u662f\u5c0d\u6ce2\u52d5\u6027\u7684\u5c0d\u6c96\uff1a\u5496\u5561\u5b9a\u50f9\u3001\u4f9b\u61c9\u93c8\u8207\u95dc\u7a05\u8207\u5317\u7f8e\u6c7d\u6c34\u8207\u74f6\u88dd\u6c34\u5c6c\u4e0d\u540c\u6027\u8cea\uff0c\u6295\u8cc7\u4eba\u901a\u5e38\u5c0d\u73fe\u91d1\u6d41\u66f4\u53ef\u9810\u6e2c\u3001\u985e\u5225\u66dd\u96aa\u66f4\u55ae\u7d14\u7684\u516c\u53f8\u7d66\u4e88\u8f03\u9ad8\u4f30\u503c\u3002<\/p>\n
\u9019\u662f\u5c0d Nestle \u5496\u5561\u8b77\u57ce\u6cb3\u7684\u76f4\u63a5\u6311\u6230\uff0c\u6db5\u84cb Nespresso\u3001Nescafe \u4ee5\u53ca Starbucks \u7684\u5c45\u5bb6\u5e02\u5834\u3002KDP \u5728\u7f8e\u570b\u4ee5 Keurig \u5496\u5561\u6a5f\u4e3b\u5c0e\u55ae\u676f\u5e02\u5834\uff0c\u52a0\u4e0a JDE Peet\u2019s \u5728\u8c46\u985e\u3001\u81a0\u56ca\u8207\u96f6\u552e\u7684\u5168\u7403\u5e03\u5c40\uff0c\u5f62\u6210\u4e00\u500b\u5177\u6709\u53ef\u4fe1\u898f\u6a21\u3001\u8986\u84cb\u96dc\u8ca8\u3001\u9910\u98f2\u670d\u52d9\u8207\u96fb\u5b50\u5546\u52d9\u7684\u7b2c\u4e8c\u5927\u52e2\u529b\u3002\u5728\u81a0\u56ca\u5e02\u5834\u4e2d\uff0c\u54c1\u724c\u9ecf\u6027\u8207\u6a5f\u5668\u751f\u614b\u7cfb\u9a45\u52d5\u91cd\u8907\u8cfc\u8cb7\uff0c\u5206\u92b7\u8207\u884c\u92b7\u5be6\u529b\u76f8\u7576\u91cd\u8981\u3002\u900f\u904e Global Coffee Co.\uff0cKDP \u8868\u793a\u9858\u610f\u5728\u5275\u65b0\u3001\u5925\u4f34\u95dc\u4fc2\u8207\u901a\u8def\u6295\u8cc7\u4e0a\u8207 Nestle \u7af6\u722d\uff0c\u4e26\u4ee5 Peet\u2019s \u7684\u9ad8\u7aef\u54c1\u724c\u6b0a\u76ca\u634d\u885b\u50f9\u683c\u3002Nestle \u4ecd\u7136\u9060\u5927\u65bc\u7af6\u722d\u8005\uff0c\u4f46\u5e02\u5834\u73fe\u5728\u6703\u5728\u591a\u500b\u5730\u5340\u6a21\u64ec\u66f4\u7dca\u6e4a\u7684\u96d9\u96c4\u683c\u5c40\uff0c\u9019\u53ef\u80fd\u6539\u8b8a\u5169\u5bb6\u516c\u53f8\u5728\u5b9a\u50f9\u8207\u6295\u8cc7\u4e0a\u7684\u7b56\u7565\u3002<\/p>\n
\u6b64\u6642\u9ede\u986f\u793a\u51fa\u4e00\u9805\u62bc\u6ce8\uff1a\u96d9\u65b9\u5408\u529b\u8f03\u80fd\u61c9\u5c0d\u5546\u54c1\u885d\u64ca\u3002\u53d7\u5929\u5019\u5e72\u64fe\u8207\u7269\u6d41\u74f6\u9838\u5f71\u97ff\uff0c\u5496\u5561\u671f\u8ca8\u5df2\u4e0a\u6f32\uff0c\u7f85\u5e03\u65af\u5854\uff08robusta\uff09\u50f9\u683c\u98c6\u5347\u4e26\u8f49\u5ac1\u81f3\u96f6\u552e\u5c64\u9762\u3002\u82e5\u518d\u52a0\u4e0a\u5c0d\u5df4\u897f\u5496\u5561\u9032\u53e3\u7684 50% \u7f8e\u570b\u95dc\u7a05\uff0c\u6bdb\u5229\u8a08\u7b97\u5c07\u66f4\u70ba\u56b4\u5cfb\u3002\u5168\u7403\u63a1\u8cfc\u4f48\u5c40\u3001\u7d71\u4e00\u63a1\u8cfc\u8207\u5728\u898f\u6a21\u4e0b\u66ff\u63db\u914d\u65b9\u8207\u5305\u88dd\u683c\u5f0f\u7684\u80fd\u529b\uff0c\u73fe\u5728\u6210\u70ba\u6230\u7565\u8cc7\u7522\u3002\u9810\u671f Global Coffee Co. \u6703\u91cd\u8996\u5408\u7d04\u907f\u96aa\u7d00\u5f8b\u3001\u5728\u9700\u6c42\u5f48\u6027\u5f31\u7684\u5340\u6bb5\u7c21\u5316 SKU\uff0c\u4ee5\u53ca\u63a1\u7528\u80fd\u4fdd\u8b77\u9ad8\u7aef\u7522\u54c1\u7dda\u7684\u50f9\u683c-\u5305\u88dd\u67b6\u69cb\u3002\u5728\u51b7\u98f2\u7aef\uff0cBeverage Co. \u5c07\u53d7\u76ca\u65bc\u812b\u96e2\u751f\u8c46\u6ce2\u52d5\uff0c\u7a69\u5b9a\u81ea\u7531\u73fe\u91d1\u6d41\uff0c\u4e26\u5c07\u4fc3\u92b7\u7126\u9ede\u7dad\u6301\u5728\u5317\u7f8e\u96f6\u552e\u3001\u98f2\u6599\u5427\u8207\u4fbf\u5229\u901a\u8def\u3002<\/p>\n
\u6b64\u4ea4\u6613\u5f37\u5316\u4e86\u8207 JAB Holding \u7684\u95dc\u4fc2\uff0cJAB \u662f JDE Peet\u2019s \u7684\u591a\u6578\u6301\u6709\u8005\uff0c\u4e26\u4e14\u662f KDP \u7684\u91cd\u8981\u80a1\u6771\u3002\u5171\u6709\u7684\u6240\u6709\u6b0a\u80fd\u52a0\u901f\u6c7a\u7b56\u8207\u6574\u5408\uff0c\u4f46\u4e5f\u5f15\u51fa\u6cbb\u7406\u554f\u984c\uff0c\u6295\u8cc7\u4eba\u6703\u65bd\u58d3\u8981\u6c42\u56de\u61c9\uff1a\u4f30\u503c\u516c\u5141\u6027\u3001\u8463\u4e8b\u6703\u7368\u7acb\u6027\u3001\u95dc\u4fc2\u4eba\u4ea4\u6613\uff0c\u4ee5\u53ca\u62c6\u5206\u5f8c\u5169\u5bb6\u516c\u53f8\u9593\u7684\u9577\u671f\u63a7\u5236\u52d5\u614b\u3002KDP \u5fc5\u9808\u8aaa\u660e\u5982\u4f55\u7de9\u89e3\u885d\u7a81\u3001\u5404\u8463\u4e8b\u6703\u7684\u7d44\u6210\uff0c\u4ee5\u53ca\u5404\u5be6\u9ad4\u7684\u8cc7\u672c\u56de\u5831\u653f\u7b56\u3002\u6cbb\u7406\u5716\u8b5c\u8d8a\u6e05\u6670\uff0c\u901a\u7528\u578b\u6295\u8cc7\u4eba\u8d8a\u5bb9\u6613\u70ba\u5169\u5bb6\u516c\u53f8\u627f\u64d4\u500d\u6578\u4e0a\u5347\u7684\u4f30\u503c\u3002<\/p>\n
\u5e02\u5834\u6703\u8981\u6c42\u4e00\u689d\u5f9e\u652f\u4ed8\u6ea2\u50f9\u5230\u76c8\u9918\u589e\u52a0\u7684\u53ef\u4fe1\u8def\u5f91\u3002\u7ba1\u7406\u5c64\u6b63\u5728\u5ba3\u50b3\u6642\u7a0b\u8207\u5354\u540c\u6f5b\u529b\uff0c\u4f46\u5c1a\u672a\u516c\u5e03\u8a73\u7d30\u6210\u672c\u8def\u7dda\u5716\u3002\u6295\u8cc7\u4eba\u5c07\u5c0b\u6c42\u5de5\u5ee0\u6574\u4f75\u3001\u63a1\u8cfc\u7bc0\u7701\u3001\u884c\u92b7\u958b\u652f\u7cbe\u7c21\uff0c\u4ee5\u53ca\u96fb\u5546\u8207\u6703\u54e1\u7cfb\u7d71\u7684\u6280\u8853\u6574\u5408\u3002\u5728\u71df\u6536\u7aef\uff0c\u628a Peet\u2019s \u8207 L\u2019Or \u63a8\u5411 Keurig \u5728\u7f8e\u570b\u7684\u65e2\u6709\u5b89\u88dd\u57fa\u5ea7\u662f\u4e00\u500b\u5177\u9ad4\u7684\u69d3\u687f\uff0c\u540c\u6642\u5c07 Keurig \u54c1\u724c\u7cfb\u7d71\u63a8\u5165 JDE Peet\u2019s \u7684\u5e02\u5834\u5247\u53ef\u652f\u6301\u6578\u5e74\u671f\u7684\u88dd\u7f6e\u92b7\u91cf\u6210\u9577\u3002\u53cd\u5411\u98a8\u96aa\u4e5f\u771f\u5be6\u5b58\u5728\uff1a\u8de8\u6d32\u6574\u5408\u7684\u8907\u96dc\u6027\u3001\u5916\u532f\u66dd\u96aa\uff0c\u4ee5\u53ca\u96f6\u552e\u5546\u53ef\u80fd\u5c0d\u4f9b\u61c9\u5546\u96c6\u4e2d\u5ea6\u63d0\u9ad8\u800c\u7522\u751f\u7684\u53cd\u5f48\u3002KDP \u7684\u8cc7\u7522\u8ca0\u50b5\u8868\u5bb9\u91cf\u8207\u4efb\u4f55\u6a4b\u63a5\u878d\u8cc7\u689d\u6b3e\uff0c\u5c07\u6c7a\u5b9a\u8a55\u7d1a\u6a5f\u69cb\u7684\u53cd\u61c9\u4ee5\u53ca\u904e\u6e21\u671f\u9593\u56de\u8cfc\u548c\u80a1\u5229\u7684\u901f\u5ea6\u3002<\/p>\n
\u5496\u5561\u5e02\u5834\u96d6\u7136\u5206\u6563\uff0c\u4f46\u6b64\u4ea4\u6613\u4ecd\u6703\u5728\u6b50\u76df\u3001\u82f1\u570b\u8207 JDE Peet\u2019s \u5f37\u52e2\u7684\u65b0\u8208\u5e02\u5834\u5f15\u767c\u7af6\u722d\u5be9\u67e5\u3002\u4e3b\u7ba1\u6a5f\u95dc\u6703\u6aa2\u8996\u81a0\u56ca\u751f\u614b\u7cfb\u3001\u81ea\u6709\u54c1\u724c\u4f9b\u61c9\u8207\u5916\u98df\u901a\u8def\u7684\u5e02\u5360\u3002\u82e5\u9700\u63a1\u53d6\u6551\u6fdf\u689d\u6b3e\uff0c\u53ef\u80fd\u4fb5\u8755\u5354\u540c\u9810\u671f\u6216\u5ef6\u9577\u6642\u9593\u8868\u3002\u5728\u7f8e\u570b\u65b9\u9762\uff0cBeverage Co. \u8207\u5168\u7403\u5496\u5561\u6574\u5408\u76f8\u5206\u96e2\uff0c\u6216\u53ef\u7c21\u5316\u8207 FTC \u53ca DOJ \u7684\u6558\u4e8b\u3002\u516c\u53f8\u80fd\u5426\u7e6a\u88fd\u91cd\u758a\u5730\u5716\u3001\u63d0\u51fa\u95dc\u65bc\u5b9a\u50f9\u8207\u901a\u8def\u63a5\u53d6\u7684\u884c\u70ba\u627f\u8afe\uff0c\u4e26\u5728\u5fc5\u8981\u6642\u9810\u5148\u5354\u5546\u8cc7\u7522\u525d\u96e2\uff0c\u5c07\u6210\u70ba\u77ed\u671f\u5167\u5c0d\u5169\u5bb6\u516c\u53f8\u80a1\u50f9\u7684\u50ac\u5316\u5291\u3002<\/p>\n
\u9858\u610f\u62c6\u89e3\u4e00\u6a01\u66fe\u88ab\u8b9a\u8b7d\u7684\u5408\u4f75\uff0c\u8aaa\u660e\u81ea 2018 \u5e74\u4ee5\u4f86\u6d88\u8cbb\u54c1\u985e\u5982\u4f55\u5206\u6b67\u3002\u98f2\u6599\u985e\u50be\u5411\u4f4e\u7cd6\u3001\u529f\u80fd\u6027\u88dc\u6c34\u8207\u80fd\u91cf\u98f2\u54c1\uff0c\u5206\u92b7\u529b\u8207\u884c\u92b7\u901f\u5ea6\u5e36\u4f86\u52dd\u8005\u3002\u5496\u5561\u5247\u53d7\u8fb2\u696d\u9031\u671f\u8207\u8cbf\u6613\u653f\u7b56\u885d\u64ca\uff0c\u540c\u6642\u8f49\u5411\u5c45\u5bb6\u9ad8\u7aef\u5316\u8207\u5168\u901a\u8def\u96f6\u552e\u3002\u4e00\u5bb6\u516c\u53f8\u540c\u6642\u8de8\u8db3\u5169\u8005\u6703\u7a00\u91cb\u7126\u9ede\u3002\u5169\u5bb6\u516c\u53f8\u5404\u81ea\u4ee5\u5c08\u696d\u540c\u696d\u70ba\u6a19\u7aff\uff0c\u53ef\u8ffd\u6c42\u91cf\u8eab\u7b56\u7565\u3001\u8a2d\u5b9a\u660e\u78ba\u76ee\u6a19\uff0c\u4e26\u5728\u985e\u5225\u5c08\u5c6c\u4ea4\u6613\u4e2d\u4ee5\u80a1\u7968\u4f5c\u70ba\u4ea4\u6613\u8ca8\u5e63\u3002\u9019\u5c31\u662f KDP \u4eca\u65e5\u6240\u51fa\u552e\u7684\u80a1\u6b0a\u6545\u4e8b\u3002<\/p>\n
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