{"id":595057,"date":"2025-09-25T06:34:13","date_gmt":"2025-09-25T13:34:13","guid":{"rendered":"https:\/\/nai500.com\/?p=595057"},"modified":"2025-09-25T06:34:13","modified_gmt":"2025-09-25T13:34:13","slug":"starbucks-sbux-150-900","status":"publish","type":"post","link":"https:\/\/nai500.com\/zh-hant\/blog\/2025\/09\/starbucks-sbux-150-900\/","title":{"rendered":"Starbucks SBUX \u5c07\u95dc\u9589 150 \u5bb6\u9580\u5e02\u4e26\u88c1\u6e1b 900 \u540d\u54e1\u5de5"},"content":{"rendered":"

Starbucks \u5728\u57f7\u884c\u9577 Brian Niccol \u7684\u5e36\u9818\u4e0b\uff0c\u6b63\u5c0d\u5176\u5317\u7f8e\u64da\u9ede\u8207\u85aa\u8cc7\u7d50\u69cb\u9032\u884c\u5927\u5e45\u7e2e\u6e1b\u4ee5\u63a8\u52d5\u8f49\u578b\u3002\u516c\u53f8\u5c07\u95dc\u9589 150 \u5bb6\u9580\u5e02\u3001\u88c1\u64a4 900 \u500b\u4f01\u696d\u8077\u4f4d\uff0c\u4e26\u8a08\u63d0\u7d04 10 \u5104\u7f8e\u5143\u7684\u8cbb\u7528\uff0c\u8207\u9063\u6563\u3001\u7d42\u6b62\u79df\u7d04\u53ca\u5176\u4ed6\u95dc\u5e97\u6210\u672c\u76f8\u95dc\uff0c\u4ee5\u4e0a\u8cc7\u8a0a\u4f86\u81ea\u5bc4\u7d66\u54e1\u5de5\u7684\u8a0a\u606f\u3002\u6b64\u8209\u767c\u751f\u5728\u9023\u7e8c\u516d\u5b63\u540c\u5e97\u92b7\u552e\u4e0b\u6ed1\u4e4b\u5f8c\uff0c\u4e26\u8207\u4e00\u9805\u5c07\u6301\u7e8c\u5230 2026 \u5e74\u7684\u5ee3\u6cdb\u9580\u5e02\u7ffb\u65b0\u8a08\u756b\u540c\u6642\u9032\u884c\u3002\u56e0\u6469\u6839\u5927\u901a\u5c07\u8a55\u7b49\u4e0a\u8abf\u81f3 Overweight \u4e26\u7d66\u51fa 94 \u7f8e\u5143\u7684\u76ee\u6a19\u50f9\uff0c\u80a1\u50f9\u4e0a\u6f32\u8fd1 2%\uff0c\u986f\u793a\u6295\u8cc7\u8005\u9858\u610f\u62bc\u6ce8\u4e00\u500b\u66f4\u7cbe\u7c21\u3001\u66f4\u6709\u6548\u7387\u7684 Starbucks\u2014\u2014\u524d\u63d0\u662f\u8a72\u8a08\u756b\u80fd\u5728\u4e0d\u518d\u5f15\u767c\u5df2\u53d7\u806f\u90a6\u95dc\u6ce8\u7684\u52de\u8cc7\u722d\u8b70\u7684\u60c5\u6cc1\u4e0b\uff0c\u9054\u5230\u5ba2\u6d41\u8207\u5229\u6f64\u76ee\u6a19\u3002<\/p>\n

\u5e02\u5834\u53cd\u61c9\u8207\u4ea4\u6613<\/h3>\n

\u80a1\u50f9\u7684\u65e9\u76e4\u5f48\u5347\u51f8\u986f\u51fa\u5e02\u5834\u5c0d\u6f38\u9032\u5f0f\u4fee\u6b63\u7684\u8010\u5fc3\u5df2\u5f88\u6709\u9650\u3002\u6295\u8cc7\u4eba\u5df2\u898b\u8b49 Starbucks \u9762\u81e8\u5ba2\u6d41\u4e0b\u6ed1\u8207\u670d\u52d9\u75b2\u8edf\uff0c\u5373\u4fbf\u9580\u5e02\u6578\u4ecd\u6301\u7e8c\u6210\u9577\u3002\u900f\u904e\u4eca\u5e74\u7d04 1% \u7684\u516c\u53f8\u71df\u904b\u9580\u5e02\u6e1b\u5c11\u8207\u6241\u5e73\u5316\u904e\u65bc\u81c3\u816b\u7684\u4f01\u696d\u67b6\u69cb\uff0c\u80fd\u5920\u56de\u61c9\u5e02\u5834\u5c0d\u71df\u904b\u69d3\u687f\u8207\u53ef\u898b\u91cc\u7a0b\u7891\u7684\u8981\u6c42\u3002\u6469\u6839\u5927\u901a\u7684 94 \u7f8e\u5143\u76ee\u6a19\u50f9\u6697\u793a\u5176\u76f8\u4fe1\u9019\u4e9b\u6210\u672c\u524a\u6e1b\uff0c\u52a0\u4e0a\u7ffb\u65b0\u8a08\u756b\u8207\u83dc\u55ae\u7c21\u5316\uff0c\u80fd\u7a69\u5b9a\u540c\u5e97\u92b7\u552e\u4e26\u91cd\u5efa\u5229\u6f64\u7387\u3002\u4e0d\u904e\uff0c\u8857\u982d\u9700\u8981\u770b\u5230\u7684\u4e0d\u6b62\u662f\u4e00\u9805\u5347\u8a55\u3002\u95dc\u65bc\u77ed\u671f\u540c\u5e97\u8da8\u52e2\u7684\u6307\u5f15\uff0c\u4ee5\u53ca\u7ffb\u65b0\u9580\u5e02\u8207\u820a\u6709\u9580\u5e02\u9593\u55ae\u5e97\u7d93\u6fdf\u7684\u4efb\u4f55\u8aaa\u660e\uff0c\u5c07\u6c7a\u5b9a\u4eca\u65e5\u7684\u6551\u52a9\u8cb7\u76e4\u662f\u5426\u6301\u7e8c\u3002<\/p>\n

\u5167\u90e8\u6539\u9769\u7d30\u7bc0<\/h3>\n

Niccol \u5c07\u9019\u4e9b\u63aa\u65bd\u63cf\u8ff0\u70ba\u63d0\u5347\u71df\u904b\u6548\u7387\u3001\u589e\u52a0\u554f\u8cac\u5236\u8207\u964d\u4f4e\u8907\u96dc\u5ea6\u7684\u63a8\u52d5\u3002\u63db\u53e5\u8a71\u8aaa\uff1a\u6e1b\u5c11\u6c7a\u7b56\u5c64\u7d1a\u3001\u66f4\u56b4\u683c\u7684\u6210\u672c\u7d00\u5f8b\uff0c\u4ee5\u53ca\u5c0d\u9580\u5e02\u6295\u8cc7\u8a2d\u5b9a\u66f4\u9ad8\u7684\u901a\u904e\u9580\u6abb\u3002\u9664\u4e86 900 \u540d\u4f01\u696d\u88c1\u54e1\u5916\uff0cStarbucks \u4e5f\u6703\u53d6\u6d88\u8a31\u591a\u5df2\u958b\u653e\u4f46\u672a\u586b\u88dc\u7684\u8077\u4f4d\u2014\u2014\u9019\u662f\u4e00\u9805\u7acb\u5373\u6027\u7684 SG&A \u91cd\u7f6e\uff0c\u9063\u6563\u8cbb\u7528\u7d50\u675f\u5f8c\u61c9\u6703\u53cd\u6620\u5728\u71df\u696d\u5229\u6f64\u7387\u4e0a\u3002\u516c\u53f8\u5df2\u901a\u77e5\u4f01\u696d\u54e1\u5de5\u672c\u9031\u5728\u5bb6\u5de5\u4f5c\uff0c\u4e26\u5728\u9031\u4e94\u767c\u653e\u8cc7\u9063\u901a\u77e5\uff0c\u986f\u793a\u57f7\u884c\u7bc0\u594f\u8fc5\u901f\u3002\u5728\u71df\u904b\u9762\uff0cStarbucks \u5df2\u6062\u5fa9\u4e00\u4e9b\u75ab\u60c5\u524d\u7684\u7fd2\u6163\u4ee5\u63d0\u5347\u8655\u7406\u6548\u7387\u8207\u9867\u5ba2\u9023\u7d50\uff1a\u5496\u5561\u5e2b\u5728\u676f\u5b50\u4e0a\u624b\u5beb\u540d\u5b57\u3001\u56de\u6b78\u5976\u7cd6\u7ad9\u4ee5\u6e1b\u5c11\u8a02\u88fd\u8ca0\u64d4\u3001\u522a\u6e1b\u83dc\u55ae\u4ee5\u52a0\u5feb\u51fa\u9910\uff0c\u4ee5\u53ca\u5728\u90e8\u5206\u5167\u7528\u8a02\u55ae\u4e0a\u8f03\u5bec\u9b06\u7684\u5e97\u5167\u7e8c\u676f\u653f\u7b56\u3002\u9019\u4e9b\u63aa\u65bd\u4e26\u4e0d\u9769\u547d\u6027\uff0c\u4f46\u90fd\u53ef\u5728\u6536\u9280\u7aef\u91cf\u5316\u3002<\/p>\n

\u95dc\u5e97\u8207\u7ffb\u65b0\u8a08\u7b97<\/h3>\n

\u95dc\u5e97\u8a08\u756b\u8207\u8d85\u904e 1,000 \u5bb6\u9580\u5e02\u7684\u5927\u898f\u6a21\u7ffb\u65b0\u4e92\u76f8\u914d\u5408\uff0c\u9810\u8a08\u6301\u7e8c\u5230 2026 \u5e74\u5e95\uff0c\u5e73\u5747\u6bcf\u5e97\u7d04\u9700 15 \u842c\u7f8e\u5143\u3002Starbucks \u8868\u793a\u5347\u7d1a\u9805\u76ee\u2014\u2014\u66f4\u591a\u6728\u8cea\u98fe\u677f\u3001\u8f03\u67d4\u548c\u7684\u7167\u660e\u3001\u66f4\u6eab\u6696\u7684\u300c\u5ba2\u5ef3\u300d\u6c1b\u570d\u2014\u2014\u76ee\u6a19\u662f\u8b93\u9580\u5e02\u6210\u70ba\u4eba\u5011\u771f\u6b63\u60f3\u56de\u8a2a\u7684\u5834\u6240\uff0c\u800c\u4e0d\u53ea\u662f\u5306\u5306\u7d93\u904e\u3002\u88ab\u5217\u70ba\u95dc\u5e97\u5c0d\u8c61\u7684\u9580\u5e02\uff0c\u901a\u5e38\u662f\u7269\u7406\u7a7a\u9593\u7121\u6cd5\u8b49\u660e\u80fd\u5920\u652f\u6490\u8cc7\u672c\u652f\u51fa\uff0c\u6216\u8ca1\u52d9\u8868\u73fe\u6c92\u6709\u53ef\u4fe1\u7684\u8def\u5f91\u9054\u5230\u76ee\u6a19\u56de\u5831\u3002\u9019\u9805\u8a08\u7b97\u5f88\u91cd\u8981\u3002\u4ee5\u6bcf\u5e97 15 \u842c\u7f8e\u5143\u7684\u7ffb\u65b0\u6210\u672c\u8a08\uff0cStarbucks \u9700\u8981\u52a0\u5feb\u98f2\u54c1\u51fa\u676f\u901f\u5ea6\u3001\u63d0\u9ad8\u52a0\u8cfc\u7387\uff0c\u4e26\u5728\u4e0b\u5348\u6642\u6bb5\u7dad\u6301\u7a69\u5b9a\u5ba2\u6d41\u624d\u80fd\u56de\u672c\u3002\u95dc\u5e97\u6703\u9020\u6210\u77ed\u671f\u5e72\u64fe\uff0c\u4f46\u80fd\u63d0\u5347\u5269\u9918\u9580\u5e02\u7684\u5e73\u5747\u55ae\u5e97\u92b7\u552e\u91cf\u8207\u52de\u52d5\u6548\u7387\u3002\u4e3b\u8981\u98a8\u96aa\u5728\u65bc\uff1a\u5728\u4fbf\u5229\u6027\u8207\u8986\u84cb\u7387\u9a45\u52d5\u983b\u6b21\u7684\u5e02\u5834\u4e2d\uff0c\u95dc\u932f\u9580\u5e02\u53ef\u80fd\u9020\u6210\u53cd\u6548\u679c\u3002<\/p>\n

\u52de\u52d5\u8207\u6cd5\u5f8b\u98a8\u96aa<\/h3>\n

\u9019\u4e9b\u8b8a\u52d5\u4e26\u975e\u5728\u771f\u7a7a\u4e2d\u767c\u751f\u3002National Labor Relations Board \u4eca\u5e74\u65e9\u4e9b\u6642\u5019\u88c1\u5b9a Starbucks \u5728 2022 \u5e74\u56e0\u5de5\u6703\u6d3b\u52d5\u6216\u963b\u6b62\u7d44\u7e54\u5316\u800c\u95dc\u9589 23 \u5bb6\u9580\u5e02\uff0c\u9055\u53cd\u806f\u90a6\u52de\u52d5\u6cd5\uff0c\u8a72\u88c1\u5b9a\u906d\u516c\u53f8\u6297\u722d\u3002\u5373\u4fbf\u65b0\u4e00\u6ce2\u95dc\u5e97\u662f\u51fa\u65bc\u7ffb\u65b0\u7d93\u6fdf\u8003\u91cf\uff0c\u4e5f\u6703\u88ab\u653e\u5728\u8a72\u8108\u7d61\u4e0b\u6aa2\u8996\u3002\u9810\u671f\u5916\u754c\u6703\u95dc\u6ce8\u54ea\u4e9b\u9580\u5e02\u88ab\u88c1\u64a4\uff0c\u4ee5\u53ca\u662f\u5426\u6709\u4e0d\u6210\u6bd4\u4f8b\u5f71\u97ff\u5de5\u6703\u9580\u5e02\u3002\u88c1\u54e1\u8207\u95dc\u5e97\u7684\u5f62\u8c61\uff0c\u52a0\u4e0a\u5ee3\u6cdb\u7684\u7ffb\u65b0\u53ef\u80fd\u66ab\u6642\u8b93\u54e1\u5de5\u5931\u53bb\u5de5\u4f5c\u5d17\u4f4d\uff0c\u5982\u679c\u6e9d\u901a\u4e0d\u4f73\uff0c\u53ef\u80fd\u523a\u6fc0\u65b0\u4e00\u6ce2\u7684\u7d44\u7e54\u5316\u52d5\u80fd\u3002\u6295\u8cc7\u4eba\u61c9\u6ce8\u610f\u662f\u5426\u6703\u51fa\u73fe\u4efb\u4f55\u7981\u4ee4\u3001\u8ac7\u5224\u6642\u9650\u6216\u984d\u5916\u7684 NLRB \u63a7\u8a34\uff0c\u9019\u4e9b\u90fd\u6709\u53ef\u80fd\u653e\u6162\u8f49\u578b\u8173\u6b65\u6216\u589e\u52a0\u4e00\u6b21\u6027\u6210\u672c\u3002\u52de\u8cc7\u548c\u5e73\u662f\u5229\u6f64\u69d3\u687f\uff1b\u52de\u8cc7\u885d\u7a81\u5247\u662f\u6703\u4fb5\u8755\u5ba2\u6d41\u7684\u65b0\u805e\u98a8\u96aa\u3002<\/p>\n

\u6b64\u8a08\u756b\u80fd\u5426\u6062\u5fa9\u5ba2\u6d41\u8207\u5229\u6f64\u7387<\/h3>\n

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\u6210\u672c\u7d50\u69cb\u8207\u73fe\u91d1\u904b\u7528<\/h3>\n

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