{"id":607613,"date":"2025-12-03T05:12:23","date_gmt":"2025-12-03T13:12:23","guid":{"rendered":"https:\/\/nai500.com\/?p=607613"},"modified":"2025-12-03T05:12:23","modified_gmt":"2025-12-03T13:12:23","slug":"meesho-6-03","status":"publish","type":"post","link":"https:\/\/nai500.com\/zh-hant\/blog\/2025\/12\/meesho-6-03\/","title":{"rendered":"Meesho \u5728\u5370\u5ea6\u7684 6.03 \u5104\u7f8e\u5143\u9996\u6b21\u516c\u958b\u52df\u80a1\u9996\u65e5\u5373\u7372\u5168\u9762\u8a8d\u8cfc"},"content":{"rendered":"<p>\u5370\u5ea6\u7684\u4e3b\u5e02\u5834\u6301\u7e8c\u706b\u71b1\u3002Meesho \u7684 542 \u5104\u76e7\u6bd4\u9996\u6b21\u516c\u958b\u52df\u80a1\u5728\u7b2c\u4e00\u5929\u5373\u7372\u5168\u9762\u8a8d\u8cfc\uff0c\u64da Reuters \u5f15\u8ff0\u7684\u4ea4\u6613\u6240\u6578\u64da\u986f\u793a\uff0c\u7533\u8cfc\u70ba 4.2913 \u5104\u80a1\uff0c\u800c\u767c\u552e\u70ba 2.7794 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