Criteo \u525b\u8a66\u5716\u5c07\u81ea\u5df1\u63a5\u5165\u7dda\u4e0a\u8cfc\u7269\u6838\u5fc3\uff0c\u63a8\u51fa\u4e00\u9805 Agentic Commerce Recommendation Service\uff0c\u65e8\u5728\u70ba AI \u8cfc\u7269\u52a9\u7406\u63d0\u4f9b\u771f\u6b63\u80fd\u8f49\u5316\u7684\u7d50\u679c\u3002\u516c\u53f8\u8868\u793a\uff0c\u5176\u5546\u52d9\u8cc7\u6599\u53ef\u76f8\u8f03\u50c5\u9760\u76ee\u9304\u7684\u505a\u6cd5\u5c07\u63a8\u85a6\u76f8\u95dc\u6027\u63d0\u5347\u9ad8\u9054 60%\u3002\u5728\u4e00\u500b\u611b\u7092 AI \u982d\u689d\u4f46\u53c8\u61f2\u7f70\u6574\u5408\u5931\u8aa4\u7684\u5e02\u5834\u4e2d\uff0c\u9019\u662f\u4e00\u9805\u5927\u81bd\u7684\u4e3b\u5f35\u3002<\/p>\n
\u6a5f\u69cb\u5831\u544a\u5c07\u6b64\u8209\u6846\u5b9a\u70ba\u89aa\u773c\u898b\u8b49 AI \u8207\u96f6\u552e\u878d\u5408\u7684\u524d\u6392\u5ea7\u4f4d\uff0c\u800c\u4e3b\u6d41\u8ca1\u7d93\u5831\u5c0e\u5247\u6307\u51fa\u771f\u6b63\u7684\u74f6\u9838\uff1a\u898f\u6a21\u3001\u63a1\u7528\u7387\uff0c\u4ee5\u53ca\u96f6\u552e\u5546\u628a\u8cc7\u6599\u7576\u4f5c\u570b\u5bb6\u6a5f\u5bc6\u822c\u5b88\u8b77\u3002\u96f6\u552e\u5546\u60f3\u8981\u80fd\u5e36\u4f86\u6536\u76ca\u7684\u500b\u4eba\u5316\uff0c\u6d88\u8cbb\u8005\u8981\u4fe1\u4efb\u8207\u901f\u5ea6\uff0c\u5ee3\u544a\u6280\u8853\u5247\u60f3\u5206\u4e00\u676f\u96f6\u552e\u5a92\u9ad4\u9810\u7b97\u3002\u8d0f\u5bb6\u5c07\u80fd\u5728\u4e0d\u7834\u58de\u96b1\u79c1\u6216\u54c1\u724c\u63a7\u5236\u7684\u60c5\u6cc1\u4e0b\uff0c\u5c07\u8cfc\u7269\u610f\u5716\u9023\u63a5\u5230\u5eab\u5b58\u3002<\/p>\n
\u4eca\u65e5\u95dc\u6ce8\u9ede\uff1a\u8a72\u516c\u53f8\u63a8\u51fa\u5176 Agentic Commerce Recommendation Service\uff0c\u8a2d\u8a08\u7528\u4ee5\u900f\u904e\u76f4\u63a5\u7ba1\u9053\u9023\u63a5\u5546\u5bb6\u5eab\u5b58\uff0c\u70ba AI \u8cfc\u7269\u52a9\u7406\u4f9b\u80fd\u3002\u5efa\u7acb\u65bc Criteo \u7684\u5546\u52d9\u60c5\u5831\u4e4b\u4e0a\uff0c\u516c\u53f8\u5ba3\u7a31\u5167\u90e8\u6e2c\u8a66\u986f\u793a\u76f8\u8f03\u65bc\u50c5\u9760\u5546\u54c1\u63cf\u8ff0\u7684\u65b9\u6cd5\uff0c\u76f8\u95dc\u6027\u6700\u9ad8\u63d0\u5347 60%\uff0c\u4e26\u4ee5\u5176\u611b\u70ab\u8000\u7684\u898f\u6a21\u6578\u64da\u652f\u6490\uff1a\u6bcf\u65e5 7.2 \u5104\u540d\u8cfc\u7269\u8005\u3001\u6bcf\u5e74 1 \u5146\u7f8e\u5143\u4ea4\u6613\u984d\uff0c\u4ee5\u53ca 45 \u5104\u500b SKU\u3002\u81ea 2025 \u5e74\u8d77\u4e5f\u4e00\u76f4\u8207\u4e00\u5bb6\u4e3b\u8981 LLM \u5e73\u53f0\u9032\u884c\u6e2c\u8a66\u3002<\/p>\n
\u95dc\u9375\u8981\u9ede\uff1a\u5982\u679c Criteo \u80fd\u5c07 LLM \u8a66\u9ede\u8207\u96f6\u552e\u5546\u8a66\u9a57\u8f49\u5316\u70ba\u53ef\u8861\u91cf\u7684\u555f\u52d5\u8207\u71df\u6536\uff0c\u8a72\u80a1\u5c07\u8fce\u4f86\u91cd\u65b0\u8a55\u50f9\u7684\u6558\u4e8b\u3002\u6ce8\u610f\u5177\u9ad4\u63a1\u7528\u6307\u6a19\u3001\u5408\u4f5c\u5925\u4f34\u62ab\u9732\uff0c\u4ee5\u53ca\u5c0d\u7e3e\u6548\u7522\u54c1\u7684\u8ca2\u737b\u3002\u98a8\u96aa\uff1a\u6574\u5408\u6642\u9593\u8868\u3001\u96f6\u552e\u5546\u7684\u8cc7\u6599\u653f\u6cbb\uff0c\u4ee5\u53ca\u96b1\u79c1\u5f62\u8c61\u3002\u524d\u77bb\u6027\u8072\u660e\u7684\u5c0f\u5b57\u9ad4\u63d0\u9192\u4f60\uff0c\u6c7a\u5b9a\u4f30\u503c\u7684\u4e0d\u662f\u7c21\u5831\uff0c\u800c\u662f\u57f7\u884c\u3002<\/p>\n
\u4eca\u65e5\u95dc\u6ce8\u9ede\uff1a\u540c\u60c5\u6027\u8cc7\u91d1\u6d41\u8207\u7b56\u7565\u8a0e\u8ad6\u3002\u4e00\u500b\u5546\u52d9\u7d1a\u7684\u63a8\u85a6\u7cfb\u7d71\u975e\u5e38\u9069\u5408\u64c1\u6709\u6578\u767e\u842c\u5546\u5e97\u548c\u6d88\u8cbb\u8005\u61c9\u7528\u7684\u4eba\u3002\u6295\u8cc7\u4eba\u6b63\u5728\u8861\u91cf Shopify \u662f\u63a5\u5165\u5925\u4f34\u670d\u52d9\u3001\u81ea\u5df1\u69cb\u5efa\uff0c\u6216\u662f\u5728 Shop \u4e2d\u758a\u52a0 agentic \u5de5\u4f5c\u6d41\u7a0b\u4ee5\u63d0\u9ad8\u8f49\u5316\u8207\u5ee3\u544a\u6536\u76ca\u3002<\/p>\n
\u7c21\u77ed\u4ea4\u6613\u8f2a\u5ed3\uff1a\u5927\u578b\u96fb\u5546\u57fa\u790e\u8a2d\u65bd\u80a1\u3002\u4ea4\u6613\u8ad6\u9ede\u5728\u65bc\u6bdb\u5229\u64f4\u5f35\u3001\u62bd\u6210\u7387\u8996\u89ba\u5316\uff0c\u4ee5\u53ca\u8edf\u9ad4\u52a0\u4e0a\u91d1\u878d\u79d1\u6280\u5e36\u4f86\u7684\u71df\u904b\u69d3\u687f\u3002AI \u982d\u689d\u6703\u523a\u6fc0\u80a1\u50f9\uff0c\u4f46\u5546\u5bb6\u7559\u5b58\u8207\u9644\u5e36\u92b7\u552e\u624d\u662f\u6a21\u578b\u9a45\u52d5\u529b\u3002<\/p>\n
\u95dc\u9375\u8981\u9ede\uff1a\u589e\u91cf\u62bd\u6210\u7387\u7684\u8def\u5f91\u5728\u65bc\u8f49\u5316\u3001\u672c\u5730\u5ee3\u544a\u4ee5\u53ca\u5927\u898f\u6a21\u7684\u66f4\u4f73\u5546\u54c1\u5339\u914d\u3002\u8207 Criteo \u985e\u4f3c\u7ba1\u9053\u5408\u4f5c\u6216\u8907\u88fd\u5176\u65b9\u6848\uff0c\u53ef\u5728\u4e0d\u91cd\u5efa\u5168\u68e7\u7684\u60c5\u6cc1\u4e0b\u52a0\u901f\u57f7\u884c\u3002\u6ce8\u610f Shop \u61c9\u7528\u7684\u53c3\u8207\u5ea6\u3001\u5ee3\u544a\u7db2\u8def\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u5546\u5bb6\u5c0d\u8cc7\u6599\u63a7\u5236\u7684\u60c5\u7dd2\u3002\u98a8\u96aa\uff1a\u82e5 AI \u5de5\u5177\u5728\u7522\u751f\u6536\u76ca\u4e4b\u524d\u6210\u70ba\u6210\u672c\u4e2d\u5fc3\uff0c\u53ef\u80fd\u5f15\u767c\u652f\u51fa\u9031\u671f\u8207\u5229\u6f64\u7a00\u91cb\u3002<\/p>\n
\u4eca\u65e5\u95dc\u6ce8\u9ede\uff1aCriteo \u7684\u63d0\u6848\u5c07\u7126\u9ede\u653e\u5728\u6d41\u5165\u5ee3\u544a\u8cfc\u8cb7\u7684\u5546\u52d9\u8a0a\u865f\u4e0a\u3002TTD \u5df2\u7d93\u5728\u96f6\u552e\u5a92\u9ad4\u7db2\u7d61\u8207\u5176 AI \u5f15\u64ce\u4e0a\u6295\u5165\u4ee5\u512a\u5316\u652f\u51fa\uff1b\u52a9\u7406\u8b8a\u5f97\u53ef\u8cfc\u8cb7\u7684\u5eab\u5b58\u9019\u4e00\u60f3\u6cd5\u653e\u5927\u4e86\u300c\u5bcc\u542b\u610f\u5716\u7684\u66dd\u5149\u5c07\u80fd\u8981\u6c42\u6ea2\u50f9\u9810\u7b97\u300d\u7684\u6558\u4e8b\u3002<\/p>\n
\u7c21\u77ed\u4ea4\u6613\u8f2a\u5ed3\uff1a\u5927\u578b\u5ee3\u544a\u6280\u8853\u80a1\uff0c\u4f30\u503c\u504f\u9ad8\uff0c\u64c1\u6709\u4e00\u6d41\u7684\u5229\u6f64\u7387\uff0c\u4e14\u5c0d\u8eab\u5206\u8b58\u5225\u8b8a\u5316\u8207\u5b8f\u89c0\u5ee3\u544a\u9031\u671f\u654f\u611f\u3002\u8a0a\u865f\u5145\u8db3\u6642\u53d7\u5230\u8ffd\u6367\uff0c\u7ba1\u9053\u53d7\u9650\u6642\u906d\u5230\u61f2\u7f70\u3002<\/p>\n
\u95dc\u9375\u8981\u9ede\uff1a\u82e5 agentic \u8cfc\u7269\u6210\u70ba\u4e00\u500b\u771f\u6b63\u7684\u6e20\u9053\uff0c\u9700\u8981\u6709\u4eba\u70ba\u8a72\u9700\u6c42\u5b9a\u50f9\u8207\u8def\u7531\u3002TTD \u7684\u69d3\u687f\u5728\u65bc\u8207\u96f6\u552e\u5a92\u9ad4\u7684\u6574\u5408\u3001\u8cfc\u7269\u8005\u8cc7\u6599\u5925\u4f34\u95dc\u4fc2\uff0c\u4e26\u5c07\u5546\u52d9\u60c5\u5883\u8f49\u5316\u70ba\u53ef\u8861\u91cf\u7684 ROAS\u3002\u6ce8\u610f\u65b0\u7684 RMN\uff08\u96f6\u552e\u5a92\u9ad4\u7db2\u7d61\uff09\u4ea4\u6613\u3001\u9762\u5411\u52a9\u7406\u7684\u5eab\u5b58\u8a0e\u8ad6\uff0c\u4ee5\u53ca\u5c01\u9589\u5faa\u74b0\u92b7\u552e\u6b78\u56e0\u80fd\u5426\u64f4\u5c55\u7684\u8b49\u64da\u3002\u98a8\u96aa\uff1a\u751f\u614b\u7cfb\u9ad8\u7246\u56e4\u7a4d\u8cc7\u6599\u3001\u8a0a\u865f\u6d41\u5931\uff0c\u4ee5\u53ca\u6574\u5408\u58d3\u7e2e\u958b\u653e\u7db2\u8def\u7ba1\u9053\u3002<\/p>\n
\u4eca\u65e5\u95dc\u6ce8\u9ede\uff1a\u4efb\u4f55\u63a8\u85a6\u7cfb\u7d71\u7684\u6545\u4e8b\u90fd\u6703\u628a Amazon \u62c9\u9032\u6846\u67b6\u3002\u5176\u5ee3\u544a\u696d\u52d9\u662f\u5de8\u64d8\uff0c\u516c\u53f8\u591a\u5e74\u4f86\u4e00\u76f4\u5728\u6838\u5fc3\u9ad4\u9a57\u4e2d\u6ce8\u5165 AI \u8cfc\u7269\u529f\u80fd\u3002\u5916\u90e8\u670d\u52d9\u627f\u8afe\u5546\u52d9\u7d1a\u76f8\u95dc\u6027\uff0c\u90e8\u5206\u76ee\u7684\u662f\u7e2e\u5c0f\u8207 Amazon \u4e4b\u9593\u7684\u5dee\u8ddd\u3002<\/p>\n
\u95dc\u9375\u8981\u9ede\uff1aAmazon \u4ecd\u7136\u662f\u8861\u91cf\u826f\u597d\u63a8\u85a6\u5982\u4f55\u5f71\u97ff\u8f49\u5316\u8207\u5ee3\u544a\u6536\u76ca\u7684\u5c0d\u7167\u7d44\u3002\u589e\u91cf\u554f\u984c\u5728\u65bc\uff1a\u958b\u653e\u7db2\u8def\u4e0a\u7684\u7b2c\u4e09\u65b9\u52a9\u7406\u80fd\u5426\u9a45\u52d5\u8db3\u5920\u7684\u9ad8\u610f\u5716\u6d41\u91cf\uff0c\u8207\u5e73\u53f0\u5167\u7684\u5f15\u529b\u76f8\u6bd4\u662f\u5426\u8db3\u4ee5\u7522\u751f\u5f71\u97ff\u3002\u6ce8\u610f\u5ee3\u544a\u6210\u9577\u7bc0\u594f\u3001\u641c\u5c0b\u8207\u5546\u54c1\u9801\u4e2d\u7684\u52a9\u7406\u5f0f\u529f\u80fd\uff0c\u4ee5\u53ca\u4efb\u4f55\u95dc\u65bc\u5e73\u53f0\u5916\u53ef\u8cfc\u6027\u7684\u8a0a\u865f\u3002\u98a8\u96aa\uff1a\u91dd\u5c0d\u5ee3\u544a\u7684\u76e3\u7ba1\u58d3\u529b\u8207\u96b1\u79c1\u8b8a\u52d5\uff0c\u53ef\u80fd\u8feb\u4f7f\u66f4\u591a\u904b\u7b97\u5728\u88dd\u7f6e\u7aef\u6216\u5c01\u9589\u5f0f\u8def\u5f91\u4e0a\u9032\u884c\u3002<\/p>\n
\u4eca\u65e5\u95dc\u6ce8\u9ede\uff1a\u6295\u8cc7\u4eba\u63a8\u6e2c agentic \u63a8\u85a6\u5668\u53ef\u80fd\u89e3\u6c7a\u4e00\u500b\u9577\u671f\u5b58\u5728\u7684\u96dc\u8ca8\u554f\u984c\uff1a\u7a00\u758f\u3001\u4e0d\u4e00\u81f4\u7684\u5546\u54c1\u8cc7\u6599\u6703\u8b93\u8cfc\u7269\u8005\u8207\u6f14\u7b97\u6cd5\u90fd\u56f0\u60d1\u3002\u5982\u679c\u52a9\u7406\u80fd\u628a\u6a21\u7cca\u7684\u665a\u9910\u8a08\u756b\u7ffb\u8b6f\u6210\u8cfc\u7269\u8eca\uff0c\u96f6\u552e\u5a92\u9ad4\u5f9e\u9ede\u64ca\u5230\u8cfc\u7269\u8eca\u7684\u7d93\u6fdf\u6548\u76ca\u5c0d\u54c1\u724c\u8207\u5e73\u53f0\u4e0a\u7684\u96f6\u552e\u5546\u90fd\u6703\u66f4\u597d\u3002<\/p>\n
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