On Sept. 29, 2021, BritePool and BIGtoken announced their intent to merge. This merger is expected to close on or about November 15, 2021, subject to customary closing conditions.
BIGtoken is the leading ethically-sourced identity, data, and insights creation platform. Through a transparent platform and consumer reward system, BIGtoken offers users choice, transparency, and compensation for their anonymized data. Participating consumers earn rewards and advertisers and media companies get access to insights from compliant, zero-party data for marketing and media activation. For more information on BIGtoken, visit bigtoken.com.
BritePool is an identity verification company for advertisers and publishers. The company provides advertisers with brand safety, privacy, and analytics for data connections when third-party cookies and MAIDs no longer can be used. BritePool’s exact, frequency-controlled identity verification services enable accurate targeting, advertising delivery and attribution. For more information, visit BritePool.com.
David J. Moore
CEO and cofounder of BritePool
David J. Moore is CEO and cofounder of BritePool. When the recently announced merger of BIGtoken and BritePool is completed, he will be CEO of the combined company. Moore was previously president of WPP Digital and chairman of Xaxis. Earlier, he cofounded 24/7 Real Media which he led, as chairman and CEO, until its sale to WPP, for $649 million. Moore is also the former chairman of the IAB (Internet Advertising Bureau) and served as the founding chairman of the IAB Tech Lab. BritePool anticipates its merger with BIGtoken to close on or about November 15, 2021, subject to customary closing conditions.