“From Big Tobacco to Beyond Tobacco™”: TAAT™ is Bringing a Nicotine-Free and Tobacco-Free Smoking Experience to Market in 2021!

TAAT Lifestyle & Wellness
Published on: April 6, 2021
Author: Editor

Want to learn more about the tobacco industry and one of its newest players? At 10:25 am PST / 1:25 pm EST on Thursday, April 15, 2021, TAAT™ Lifestyle & Wellness Ltd. (CSE: TAAT, OTCQX: TOBAF, Frankfurt: 2TP2) will be presenting at GCFF Investing in Innovation.

To allow legal-aged smokers to keep the experiences they enjoy while leaving nicotine behind, TAAT™ has developed Beyond Tobacco™; a proprietary formulation of biomass that undergoes a patent-pending refinement technique to taste, smell, and smoke like tobacco… but with no tobacco or nicotine! Beyond Tobacco™ is the base material of TAAT™, a cigarette-style alternative to smoking tobacco offered in Original, Smooth, and Menthol.


Want to sample TAAT™? Smokers aged 21+ in the United States can request a FREE pack of TAAT™ Original, Smooth, or Menthol on TryTAAT.com. To try all three varieties, the TAAT™ Taste Explorer Bundle is available for purchase as well.

TAAT™’s Latest Milestones

Summer 2020: Appointed new CEO and CRO, both formerly with a major tobacco firm

September 2020: Patent filed for Beyond Tobacco™ refinement technique

October 2020: Ohio announced as initial market, first TAAT™ order placed by Ohio tobacco wholesaler, USD $5 million private placement closed led by Ms. Debbie Chang (co-founder of Horizons Ventures, in her personal capacity)

December 2020: TAAT™ added to CSE Composite and CSE25 indices

January 2021: Retailers continue to place reorders, especially of TAAT™ Menthol

February 2021: TAAT™ e-commerce launches, reaching majority of U.S. smokers aged 21+

March 2021: TAAT™ upgraded to OTCQX®, sales agency CROSSMARK (directly services 100,000+ U.S. convenience stores) begins rollout across Ohio

With many exciting developments on the horizon for 2021, TAAT™ CEO Setti Coscarella will be sharing insights about the tobacco industry, current progress of the TAAT™ launch, and the company’s next steps as it strategically continues its efforts to capture market share.

We look forward to seeing you at the virtual event!

Don’t miss out. Join us now.


GCFF Virtual Conference 2021 – Investing In Innovation

Thursday, April 15, 2021

8am – 2pm PST (11am – 5pm EST)


Setti Coscarella | CEO of TAAT™ Lifestyle & Wellness Ltd.

Prior to joining TAAT™ as CEO, Mr. Coscarella was a lead strategist at Philip Morris International (“Philip Morris”). Holding an MBA from the Schulich School of Business, Mr. Coscarella’s professional experience includes analyst and investment banking roles at three of Canada’s “Big Five” financial institutions, as well as positions in private equity and management consulting. During his tenure at Philip Morris, Coscarella oversaw a commercialization team and led initiatives for Reduced-Risk Products (“RRP”), an emerging category in the industry to offer alternatives to tobacco cigarettes. Applying his tobacco industry acumen to TAAT™, Mr. Coscarella has successfully executed the launch of TAAT™ Original, Smooth, and Menthol in Ohio, with plans for potential expansions into other markets already in the works.

GCFF Technology