Hamilton Point Investment Advisors, LLC disclosed its new position in Salesforce (CRM) in its 13F quarterly report filed with the U.S. Securities and Exchange Commission on October 20, 2025. The fund purchased 33,390 shares of Salesforce stock in the third quarter of 2025, with a position value of $7.93 million at the end of the quarter, accounting for 0.62% of its investment portfolio. It is noteworthy that during the previous reporting period, this investment firm did not hold any Salesforce shares. This new position constitutes 1.24% of Hamilton Point’s total reportable U.S. equity assets of $640.67 million, indicating the significance the firm places on this position.
As of September 30, 2025, other major holdings in Hamilton Point’s portfolio included Berkshire Hathaway (BRK-A), valued at $52.04 million, representing 8.1% of its Assets Under Management; Vanguard International Bond ETF (BNDX), valued at $41.02 million, representing 6.4%; Microsoft (MSFT), valued at $27.51 million, representing 4.29%; Apple (AAPL), valued at $25.46 million, representing 3.97%; and EME Corporation, valued at $25.11 million, representing 3.9%.
Regarding the investment background, as of October 20, 2025, Salesforce’s stock price was $254.28. Its stock price has fallen by 12.71% over the past year, significantly underperforming the S&P 500 index, which rose by 27.76 percentage points during the same period. From a fundamental perspective, Salesforce’s revenue for the past twelve months was $39.50 billion, with a net profit of $6.66 billion, and it offers a dividend yield of 0.65%.
Salesforce, Inc. is a global leader in customer relationship management software, providing scalable cloud solutions that help businesses build and maintain connections with their customers through multiple channels. The core of the company’s strategy lies in its integrated platform and data-driven tools, making it a key partner for enterprises implementing digital transformation. Its comprehensive product portfolio includes a series of cloud software products such as the Customer 360 platform, Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, MuleSoft, and Slack. Salesforce’s services cover multiple industries worldwide, such as financial services, healthcare and life sciences, and manufacturing, and are delivered through direct sales teams, consulting firms, system integrators, and other global partner networks.
Hamilton Point Investment Advisors’ decision to establish a position in Salesforce at this time indicates its optimism about the company’s future prospects. Considering the decline in Salesforce’s stock price during the year, the fund likely believes the current stock price offers good upside potential. Reasons supporting this judgment include Salesforce’s forward P/E ratio, which has decreased from over 30 times at the beginning of 2025 to a relatively reasonable level of about 19 times currently. Furthermore, in September 2025, the company raised its performance guidance for fiscal year 2026, increasing its revenue growth expectation from the previous 7% to 8% to 8.5% to 9%, with projected revenue reaching approximately $41 billion. This positive guidance revision likely also contributed to Hamilton Point’s decision to buy, as it indicates the company’s business performance is exceeding prior expectations. This judgment is further supported by its strong performance in the second fiscal quarter ended July 31, where sales increased 10% year-over-year to $10.2 billion.
Although Salesforce faces increasing challenges from competitors like Microsoft, the company still maintains a leading market share in its core customer relationship management. Considering its sustained revenue growth and the current relatively reasonable stock valuation, Hamilton Point’s investment decision is likely based on the view that the present time is an opportune moment to establish a position in this stock.
