Pillars of the U.S. Stock Bull Market Shaken, Corporate Profits Become the Bedrock

美股牛市支柱动摇,企业盈利成中流砥柱
Published on: Nov 14, 2025
Author: Amy Liu

The recent sell-off in the U.S. stock market has shaken several foundations of this three-year-long bull run. However, the supportive role of corporate profits has remained solid so far. Against a backdrop of heightened macroeconomic uncertainty, the earnings season that just concluded has been particularly important. Its core message is that despite facing challenges, corporate executives have generally expressed optimism about future profit prospects.

Market Volatility and Earnings Resilience

Multiple concerns have collectively led to sharp market volatility, with the S&P 500 experiencing a single-day drop of nearly 1.7%. The artificial intelligence boom is facing its first sustained test, as investors grow cautious about the massive borrowing for AI infrastructure construction. Simultaneously, the labor market appears unstable, and expectations for Federal Reserve rate cuts continue to diminish. These factors have made financial reports crucial for market confidence. Data shows that after a 15% profit growth in the third quarter, the profit guidance momentum for S&P 500 constituent companies has risen to its highest level since 2021. Scott Ladner, Chief Investment Officer at Horizon Investment, pointed out that this has been a very strong earnings season, with the core theme being profit expansion. He believes this may provide a buying opportunity on market dips for investors.

Consumer Sector in Focus Next Week

The optimistic corporate forecasts will face an initial test next week as several major global retailers are scheduled to release their earnings reports. With companies like Walmart (WMT) and Target (TGT) reporting, investors will get a close look at the true state of the American consumer. Consumer spending, a critical pillar of the U.S. economy, has driven the stock market to repeated new highs over the past few years due to its resilience. However, consumer confidence has recently plummeted to near historic lows due to factors like the government shutdown and high prices. The market is eager to understand how long consumer support can last amidst the trade war, weak employment, and sticky inflation. Investors are hoping that consumer-facing companies like TJX Companies (TJX) and Ross Stores (ROST) can continue the trend of exceeding earnings expectations.

Optimism and Potential Risks

The current optimism among corporate executives stands in stark contrast to the situation in the spring when numerous companies withdrew their forecasts due to rising costs and trade uncertainties. This shift suggests there might still be room for profit expansion. Savita Subramanian of Bank of America also noted that market forecasters have not yet downgraded their fourth-quarter expectations and are actually revising upward their earnings per share outlook for 2026. However, risks remain, including ongoing layoffs, cost pressures from tariffs, and potential overinvestment in the AI sector. Furthermore, the picture from earnings forecasts might not be complete, as only about a quarter of S&P 500 companies provide quarterly guidance.

Nvidia Earnings as a Market Bellwether

Next week, Nvidia Corporation’s (NVDA) quarterly results, scheduled for release after the market closes on Wednesday, are seen as a significant bellwether for the market. Options traders are anticipating the stock could move 6.2% in either direction, marking the highest implied volatility in a year. A strong report could boost Nvidia’s stock price and lead the market higher, while any failure to meet expectations could halt the rally. Data shows that companies that have fallen short of analyst expectations have underperformed the benchmark index following their earnings reports, representing the second-worst such performance in a year. Jeff Buchbinder, Chief Equity Strategist at LPL Financial, suggested that increased scrutiny on AI appears to be a primary reason why the stock market has failed to react positively to favorable earnings news.

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