From AI Laggard to Winner? Options Unusual Activity and Growth Logic Ahead of Apple’s Earnings

分析师看好AI潜力,苹果股价逆市走高
Published on: Jul 30, 2026
Author: Amy Liu

Apple Inc. (AAPL) is set to release its fiscal third-quarter earnings for fiscal 2026 today. Although the market broadly expects solid results, options market pricing reveals an unprecedented level of caution. Data shows that the at-the-money straddle premium implies a short-term trading range of approximately $328 to $353, with an implied post-earnings stock price swing of nearly 4%, well above the actual average volatility of about 1% over the past year. Put option volumes are densely concentrated at strike prices of $330, $317.5, and $300, with trading volume near or exceeding 10,000 contracts at each level, indicating that investors are actively building downside protection barriers.

At the same time, bullish bets remain substantial, with total call option premiums surging to nearly $600 million last week. The overall put/call option ratio has risen to 0.89, above normal levels, reflecting a market pattern of “simultaneous increases in bullish bets and hedging.” Analysts point out that this accumulation of deep out-of-the-money put options reflects market concerns over a potential shortfall in the iPhone 17 cycle or an unexpected surge in AI capital expenditures that could trigger a stock pullback.

Clear Earnings Expectations, With iPhone and Services as Dual Engines

The market has already largely priced in Apple’s financial performance for the quarter. Wall Street consensus projects Q3 revenue of approximately $108.96 billion, up nearly 16% year-over-year, near the high end of the company’s previously provided revenue guidance; earnings per share are estimated at $1.89, up about 20% year-over-year. The iPhone remains the core growth engine, with the market estimating sales of $53 billion, a year-over-year increase of roughly 20%, driven by both shipment growth and average selling price appreciation. Counterpoint data also shows that Apple’s global smartphone market share surpassed 20% for the first time in the second quarter, making it the only major vendor that did not raise prices across its entire product lineup.

The high-margin services business continues to serve as an earnings “ballast.” The market expects services revenue of approximately $31.4 billion, up about 14% year-over-year, with its gross margin exceeding 70%, far higher than that of the products business. Although App Store revenue growth has slowed slightly, strong performance from iCloud and licensing businesses is expected to effectively offset this impact.

“Light-Capital AI” Strategy Breaks Through Against the Trend, Valuation and Product Cadence in Focus

Apple’s stock price has risen about 25% year-to-date, standing out among trillion-dollar tech giants, while Nvidia’s gain over the same period is only about 5.6%. This divergence reflects a shift in capital markets’ AI investment logic—from chasing massive capital expenditures to favoring low-cost monetization models. Apple’s fiscal 2025 capital expenditures are only about $12.7 billion, and its hybrid architecture of “on-device as primary, private cloud as secondary” stands in sharp contrast to the hundreds of billions in spending by cloud vendors like Microsoft and Google. Some Wall Street views position Apple as a “safe haven” during periods of AI turbulence, given its relative restraint in AI infrastructure investment.

On the AI product front, Apple has officially released Apple Intelligence and an upgraded Siri AI, adopting a monetization path of “free basic features plus subscription-based unlocking for some high-workload functions.” Whether this quarter’s earnings can demonstrate the commercial progress of this model will be a key focus for investors.

On the valuation front, Apple’s stock recently touched an all-time high of $342.89 during trading, with its market capitalization briefly surpassing $5 trillion. The current stock price corresponds to a forward price-to-earnings ratio of about 38 times this year’s expected earnings, which appears fully priced for a company with projected growth in the single digits. Wall Street’s consensus rating is “Moderate Buy,” with an average price target of approximately $330.82.

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