Multi-billion-dollar industries are being transformed by cannabis.
Beverages, alcohol, beer, sports drinks, pharmaceuticals, tobacco, and the $4.2 trillion wellness industry are just a few, as the cannabis boom just gets underway.
In fact, the healing properties of marijuana are why spa, wellness, and skincare industries are introducing a range of products with cannabis as a key ingredient.
According to Forbes, ”Hemp-derived CBD has been touted in several medical studies as having a myriad of health benefits ranging from treating psoriasis, atopic dermatitis, and eczema to minimizing seizures, stress, and insomnia.”
It’s also now used to protect your skin from the sun.
Nowadays, CBD is being incorporated into sunscreen protection, too.
Not only can cannabis-infused sunscreen protect your skin from the sun, it will also help reduce localized pain and any inflammation in the event of a sunburn.
Along the way, it’s opening a ground-floor opportunity for investors in a global sun care market, expected to be worth $24.91 billion by 2024.
The Yield Growth Corporation (CSE:BOSS)
One such company is The Yield Growth Corporation (CSE: BOSS), which aspires to become the next multi-billion wellness/cosmetics giant that emerges from the cannabis industry.
Its hemp-based wellness brands could very well be disruptive to several sectors, including wellness, makeup and leisure. That could make The Yield Growth Corporation a potential acquisition target for larger companies, including Estee Lauder, and Procter & Gamble.
Just recently, the company’s proprietary sunscreen formula passed the U.S. FDA’s broad-spectrum test, which provides a clinical vitro measurement to confirm the ability of the product to perform against both ultraviolet A (UVA) and ultraviolet B (UVB) radiation with a Sun Protection Factor (SPF) of 30.
The formula was developed by The Yield Growth Corporation’s subsidiary, Urban Juve, and is expected to be launched to market by 2019.
However, Yield Growth isn’t the Only One Seeing Opportunity
Companies, such as Green Growth Brands (CSE: GGB) (OTCQB: GGBXF), will also benefit from its passage. For example, Green Growth, whose goal is to become North America’s leading retailer of cannabis and CBD products, is about to market its hemp-derived CBD personal care products under its Seventh Sense Brand.
Aurora Cannabis (NYSE: ACB) is quickly taking advantage of the wellness benefits of CBD as well. In September 2018, Aurora acquired Europe’s largest producer, processor, and supplier of organic hemp and hemp products, Agropro UAB, and hemp processor and distributor Borela UAB. All as Aurora seeks to extract, refine, and produce organic hemp biomass into a number of CBD-based wellness products.
Growth through Global Expansion
In June 2018, The Yield Growth Corporation’s Urban Juve granted exclusive distribution rights to wellness products in Italy for the next three years to Crop Infrastructure Corporation.
Such an opportunity now gives The Yield Growth Corporation incredible exposure to the European cannabis market as well.
Thanks to its product development and international growth, The Yield Growth Corporation could become a substantial disruptor to a $4.2 trillion global wellness industry.
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Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media which has a partnership with www.MarijuanaStox.com is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release.
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