Oregon’s cannabis industry has experienced tremendous growth since adult-use legalization went into effect. According to New Frontier Data, the state will become the fifth largest market in the country with just over $1 billion in sales by 2020. With the growth in U.S. markets like these, many Canadian companies have leveraged their expertise gained in the country’s federally-legal market to expand into state-legal markets.
The Yield Growth Corp. (CSE: BOSS) manufactures and distributes cannabis-infused wellness products under its Urban Juve brand, inspired by the ancient healing powers of Ayurvedic medicine. Over the past several quarters, the company has expanded beyond Canada and into the United States and Europe. Investors may want to keep a close eye on the stock given the company’s impressive portfolio, unique approach to skincare, new distribution agreements around the world, and passage of the new Farm Bill.
Innovative Wellness Products
Yield Growth’s wholly-owned Urban Juve subsidiary has developed a catalog of more than 50 wellness formulas, including anti-aging serums, bath salts, pain patches, antihistamines, and more. Setting itself apart from the rest of the burgeoning market, Urban Juve utilizes hemp root oil, as well as hemp seed oil, which the rest of market relies upon. The root oil has proven anti-inflammatory benefits for the skin, potentially greater than that of the hemp seed oil, and is a key differentiator in the company’s formulations, where applicable. Urban Juve has 11 patents pending on the extraction process for hemp root oil.
In addition to several products currently available via its website that have been gaining momentum, the company plans on launching an entire suite of products, including moisturizers, daily ritual oils, face mists, anti-aging serums, deodorants, lip balms, bath salts, face masks, lip gloss, facial cleansers, natural health products, and even food products. The company’s R&D team also continues to actively develop additional products. Recently, Urban Juve’s proprietary sunscreen formula passed the United States Federal Drug Agency (FDA) broad spectrum test confirming a Sun Protection Factor (SPF) of 30, which is an essential component to the marketing of the product in 2019.
These wellness products are being developed and marketed by an all-star management team consisting of industry leaders from PepsiCo (PEP), Coca-Cola (KO), Skechers USA (SKX), Aritzia LP (ATZ), M.A.C Cosmetics, and other multinational companies. In fact, the President and CEO Penny Green co-founded Merus Labs (TSX: MSL), which was sold in July 2017 for $342 million, and was the co-founder of Glance Technologies (CSE: GET), which reached a $480 million market cap. Tom Bond, previously CFO and COO of M.A.C. Cosmetics, has recently been added to the roster as the Chairman of Urban Juve and Director of Yield Growth. With an impressive set of achievements, including unprecedented growth for M.A.C. Cosmetics during his tenure, Tom stands to help lead the company in a similar trajectory.
Expanding Oregon Distribution
Oregon is a target rich environment for the Urban Juve product line. The company recently announced that its subsidiary, UJ Topicals Inc., entered into an agreement with Nova Paths LLC, a licensed distributor of cannabis products in Oregon, consisting of a distribution network of 400 stores and counting, to manufacture and distribute its THC and CBD infused line of topical products in the state. With NovaPaths distribution to a large network of retailers, UJ Topicals looks to benefit from the streamlined business model. Management continues to pursue these types of distribution deals as a means to significantly increase its revenue potential without the high cost of expanding geographically with in-house manufacturing and distribution operations.
With its growing patent portfolio, the company is instead positioning itself as a high-margin licensor of cannabis-infused wellness products—a compelling value proposition for shareholders and potential investors. Under the terms of the agreement, Nova Paths will retain 25 percent of the wholesale revenue from the sale of UJ Topicals’ products and pay the balance, less certain expenses to UJT.
The Yield Growth Corp. (CSE:BOSS) represents a compelling opportunity to invest in one of the industry’s most extensive wellness brands. With a growing number of distribution agreements, formulated products, patent applications, and unique approach to holistic wellness, the company is well positioned to maintain its leadership position in the space and could potentially generate significant high-margin revenue through licensing agreements.
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