First permanent lounge to open June 7 during Montréal Grand Prix
(Montréal, QC, June 12, 2019) – Grand Marnier and The Ritz-Carlton Montréal have partnered to unveil a permanent 3-year branded space paying homage to their rich shared history. Le Grand Lounge, located on the 2nd floor above the Palm Court, will open during the Grand Prix party on Friday, June 7, with Grand Marnier as the presenting sponsor. Luxurious with an eccentric modern twist, Le Grand Lounge is the first of its kind in Canada and will feature a specialized historical cocktail menu, featuring modern twists on tried and true classics.
Designed by Route 44, Le Grand Lounge pays tribute to Grand Marnier’s iconic brand by creating a luxurious space for guests to enjoy elevated cocktails honoring the rich relationship between Grand Marnier and The Ritz-Carlton.
The two iconic names share a connection dating back to 1880. Grand Marnier was originally named Curaçao Marnier, but when Louis-Alexandre Marnier-Lapostolle invited his friend, César Ritz, to taste his creation, César Ritz was so taken with it that he suggested a new name: Grand Marnier. “A grand name for a grand liqueur,” he is reputed to have said, ignoring a trend in turn-of-the-century Paris to call everything small, or “petite.” It was that original partnership between Louis-Alexandre and Cesar Ritz which brought us to where we are today, partnering with the Ritz-Carlton in Montreal, where Cesar Ritz himself was present at the Grand opening of the hotel.
“We’re delighted to bring Le Grand Lounge to the Montréal community and share our vision of eccentric style mixed with the complex, sophisticated taste of our unique beverage blend,” said Alyssa De Bartolo, Brand Manager Grand Marnier Canada. “Montréal is an undeniably influential cultural hub, making it the perfect milieu for our first Canadian lounge.”
After its dazzling reveal, Le Grand Lounge will be open 3 nights a week after 9pm, with limited space available, making it the ultimate space for a late-night cocktail in Montreal!
A Luxurious French Spirit Unchanged from 1880 to Present Day
Grand Marnier’s signature expression, Cordon Rouge, was first created in 1880 in a small city outside of Paris by Louis-Alexandre Marnier Lapostolle. He experimented for ten years before identifying the perfect balance of smooth Cognac and surprising, flavourful oranges, yielding a refined spirit considered the height of fashion in French society. Today, the process Louis-Alexandre introduced more than a century ago remains unchanged and has become a staple at restaurants and bars around the world.
Louis-Alexandre Marnier Lapostolle’s original idea of blending precious Cognac with a rare variety of Caribbean oranges was not only unprecedented, but avant-garde. It quickly became a must-have in Parisian soirées. At the end of the 19th century, Paris was in the midst of La Belle Epoque, which saw the creation of the Eiffel Tower, the Paris Métro and the Palais Garnier. Millions of visitors flocked to Paris during this time, helping to elevate Grand Marnier into a global phenomenon.
The Grand Marnier family extends to a sophisticated range of Cuvées, including Grand Marnier Centenaire, Grand Marnier 1880 and Grand Marnier Quintessence. Each expression within the Grand Marnier range contains at least 51 percent or more of Cognac.
Campari Canada serves as the nationally focused extension of global beverage leader Gruppo Campari. Designed to fortify the Gruppo Campari legacy across the national landscape, Campari Canada serves as owner, importer and marketer of a diverse portfolio of over 30 internationally recognized brands including Grand Marnier, Aperol, Appleton Estate, Bulldog Gin, Campari, Cinzano, Espolon, Forty Creek, Glen Grant, SKYY Vodka and Wild Turkey. For more information: http://www.camparigroup.com
Granted the prestigious CAA/AAA Five Diamond Award – the only one in Quebec – the Ritz-Carlton Montreal has been the most elegant address in the city since 1912. In May of 2012, the hotel re-opened after an extensive multi-year restoration, which saw the Montreal landmark transformed into a chic and modern space.
The first hotel in the world to combine the Ritz and Carlton designations, the Ritz-Carlton Montreal is located in the heart of Golden Square Mile, home to Montreal’s elite in the early twentieth century. A symbol of refinement and elegance, the hotel has welcomed some of the world’s best-known heads of state, artists and business magnates. Several of the 20th century’s leading figures have stayed there, including the Queen Mother, Winston Churchill, Charles de Gaulle, Richard Nixon, Pierre Elliott Trudeau, Brian Mulroney, George Bush Sr., as well as Elizabeth Taylor and Richard Burton, who celebrated their first wedding at the hotel. For further information visit www.ritzmontreal.com
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