Millennial Esports Corp. (“Millennial” or the “Company”)(TSX-V:GAME) (OTCQB:MLLLF), a mobile video game publisher focused on Esports and Racing, today announced the launch of an expanded shareholder communications initiative designed to provide improved visibility into Millennial’s current and planned operations. The initiative was prompted by the recent growth in the Company’s operations, highlighted by the purchase and integration of Eden Games, a related increase in shareholder inquiries, and the Company’s desire for increased transparency for its stakeholders.
“We have made a number of acquisitions over the past eighteen months, necessitating an increased focus on communicating to shareholders how we are integrating these assets,” commented Millennial’s CEO, Alex Igelman. “We believe this multi-channel shareholder communication initiative will enable us to provide our investors with timely updates on the Company’s progress and increase our visibility in the capital markets.”
To support its shareholder relations initiative, the Company retained leading corporate communications firm, MIDAM Ventures LLC (“MIDAM”). MIDAM acts at arm’s length to the Company and is paid a monthly cash retainer. To the knowledge of the Company, neither MIDAM nor any of its affiliates owns any of the Company’s securities.
The comprehensive initiative includes an update of the Company’s corporate website and the development of an investor portal – both of which have already been completed – and an expanded social media strategy. It also includes an article to be published by MIDAM that is factual and not misleading and or exaggerated. The Company was given full editorial control over this article, before approved. Going forward, the Company intends to expand the initiative to include regular shareholder update videos, quarterly investor conference calls with Company management, and an active blog with in-house contributors.
“We believe this initiative will allow the Company to have consistent, relevant news flow that enables investors to digest information in multiple formats,” said Mr. Igelman. “With newly available growth opportunities like legalized wagering on Esports on the horizon, it’s more important than ever to ensure that our investors are informed and engaged.”
About Millennial Esports Corp.
Millennial Esports Corp. (”Millenial”) is a vertically integrated mobile gaming publisher leading a revolution to fuse esports racing and professional motorsport through a global competition model. Millennial is utilizing its gaming franchises and intellectual property (IP) to engage millions of new players. Combined with its virtual and live tournament platforms, gaming analytics capability, and motorsport IP – including World’s Fastest Gamer – Millennial is uniquely positioned to become one of the market leaders in Esport Racing.
Director, Communication Strategy
CEO and Director