China’s crackdown on vehicle pollution will turn the world’s largest auto market into a hub for cutting edge electric car technologies previously exported from Europe and the United States, industry executives at the Shanghai motor show said.
Foreign automakers have long been building cars in China to meet surging demand in the world’s most populous nation.
But a raft of proposals to promote cleaner driving is now encouraging them to do more research in China, potentially turning the country into a world leader in a technology predicted to be a major force in the future of the industry.
“We are convinced China will become the leading market for electromobility,” Volkswagen (VW) (VOWG_p.DE) brand chief Herbert Diess told Reuters on the sidelines of the motor show.
For years, carmakers have struggled to gain economies of scale to bring down the cost of electric cars, which have failed to gain traction with consumers in part because of their price.
But by floating proposals to require automakers to boost sales of so-called “new energy vehicles,” or risk being penalized, Beijing has given a powerful incentive for them to focus the development of such vehicles in China. [nL3N1HD1W8]
That could be a big fillip for the local economy – and a blow to other major car manufacturing nations such as the United States, Germany and Japan. Analysts at UBS say the shift from combustion toward electric cars is a 100 billion euros ($107 billion) revenue opportunity for suppliers.
“There is a clear (Chinese) government policy in favor of electromobility – high subsidies and an industrial framework in the form of joint venture companies which are being encouraged to invest in this technology,” Diess said, adding Beijing appeared to be trying to replicate the success of hybrid car technology in Japan and diesel vehicles in Germany.
According to management consulting firm McKinsey, 43 percent of the 870,000 electric cars produced in 2016 came from China. Germany and the United States accounted for 23 percent and 17 percent respectively.
In order to defend its market position in China, VW will invest in locally developed electric car technology, Diess said.
“This is a challenge but also an opportunity because we will quickly gain large volumes and gain sufficient scale to make electromobility cost effective enough so that it will also be a success in Germany and the United States,” he told Reuters.
In the wake of its diesel emissions scandal, VW is focusing much more on electric vehicles and software-based technologies – strategies also being pursued by its Chinese joint venture partners, which include SAIC and First Automotive Works (FAW).
“Here in China the transformation is almost quicker. Our joint venture partners, in particular SAIC, are even more committed to transformation. They are already thinking about next steps which go beyond things like software and semiconductors,” Diess said, without elaborating.