In recent years, several globally renowned companies such as Amazon (AMZN), NVIDIA (NVDA), Walmart (WMT), and Chipotle Mexican Grill (CMG) have implemented stock splits. This move typically occurs after a company’s stock price has experienced a significant rise and aims to make shares more accessible to investors by lowering the price per share. Although the split itself does not directly drive the stock price higher, the market maintains a high level of attention towards it, as this decision often signals management’s confidence in the company’s future development, with the expectation that the stock still possesses growth potential even after adjusting to a lower price level.
Among the many well-known companies that have not yet split their stock, Meta Platforms (META) is particularly notable. Since its initial public offering in May 2012, the company’s stock price has accumulated a gain of over 1500%, currently resting at a high three-figure level. As a giant in the social media space, Meta owns applications like Facebook, WhatsApp, and Instagram, and continues to invest in the field of artificial intelligence. Its robust advertising business supports massive revenue growth, and the deepening application of AI technology is expected to further optimize the user experience and open up new revenue models.
It is worth noting that among the “Magnificent Seven” tech giants leading market growth, Meta is the only one that has never performed a stock split. While its current stock price has not yet breached the $1,000 psychological barrier, it is already the highest per-share price among the “Magnificent Seven,” albeit with a relatively lower valuation. A high stock price might deter some investors, and a split could lower the investment threshold, attracting a broader base of retail participation.
Multiple factors suggest Meta might consider a stock split in 2026. Firstly, the company’s management is confident about future growth, particularly with strategic investments in the AI field set to continue expanding. Meta has clearly stated that the “dollar increase” in capital expenditures for 2026 “will be significantly higher than in 2025” to support the expansion of its AI business. Secondly, the split action itself could send a positive signal to the market, strengthening investor alignment with the company’s decisions during this high-investment phase. Although Meta’s stock price has risen only about 7% this year, slightly underperforming other tech giants, optimizing the equity structure through a split might boost market sentiment.
Meta recently announced plans to invest $6000 Billion in the United States by 2028 to build AI data centers and recruit talent. The company is actively expanding data centers in states like Texas, Alabama, and Missouri, and cooperating with utility companies to secure water and power supply. Concurrently, Meta has committed to achieving “water positive” contributions from its data centers by 2030, replenishing 200% of the water they consume to fulfill environmental responsibilities.
However, the market has expressed skepticism regarding Meta’s substantial investment plans. During an earnings call in October 2023, the company raised its capital expenditure forecast for the current fiscal year to $70-$72 Billion and indicated that 2026 expenditures would see a further significant increase. This announcement caused the stock price to retreat from $751 to around the $600 level, reflecting investor concerns over short-term cost pressures.
Regarding the $6000 Billion investment commitment, a public episode is worth mentioning. In September 2025, Meta founder Mark Zuckerberg was asked about the investment plans at an event in Washington and offhandedly proposed the figure of “at least $6000 Billion,” later explaining that if AI progress goes well, the actual investment could be even higher. He added that previously, “more substantial figures” had been discussed, but a lower number was chosen for disclosure out of prudence. While this incident sparked discussion, it did not affect the company’s determination to continue advancing its AI strategy.
