Oil Hits $90; Analysts Say Cenovus and CNQ Are the Best Ways to Play the Rally

Suncor’s Big Pivot: Still the Blue Chip in Canadian Energy?
Published on: Mar 11, 2026

As geopolitical tensions escalate across the Middle East, with intensifying conflicts between Iran, Israel, and the United States, global oil markets are once again gripped by severe volatility. Crude prices have surged past the $90 per barrel mark, with some Iranian officials even warning markets to brace for the possibility of $200 oil.

Against this volatile backdrop, Canadian oil producers are emerging as significant beneficiaries of the current price rally, leveraging their unique market position.

‘Disproportionate’ Benefits for Canadian Oil Giants

Energy analyst Darryl McCoubrey of Veritas Investment stated in an interview that two major Canadian oil companies—Cenovus Energy (CVE) and Canadian Natural Resources (CNQ) —are poised to “benefit disproportionately” from the current situation. He explained that both companies are highly sensitive to West Texas Intermediate (WTI) prices and lack substantial downstream refining operations as a hedge. Consequently, when oil prices spike, their profitability is amplified with higher leverage.

In Wednesday trading, Cenovus shares climbed 3.4% to C$31.85, approaching its yearly high of C$32.62, while CNQ also recorded a 2.5% gain. McCoubrey has raised his valuation for both companies by nearly 30% and upgraded Cenovus’ stock rating from “Hold” directly to “Strong Buy.”

Why Cenovus and CNQ Stand to Gain the Most

McCoubrey notes that compared to other oil sands majors, the business structures of Cenovus and CNQ make them the most sensitive to fluctuations in WTI prices. They lack the large-scale downstream refining operations possessed by companies like Suncor, which means they cannot rely on crack spreads to cushion losses when oil prices fall. However, during a price surge, this structure becomes a significant advantage—almost all additional revenue flows directly to the bottom line.

He further recalled that during the 12-day Israel-Iran war that ended in June 2025, WTI prices soared and crack spreads widened accordingly. At that time, companies with downstream operations were able to maintain higher crack spreads for a period after the conflict ended. However, for investors seeking short-term momentum, highly leveraged names like Cenovus delivered more impressive performance.

Strengthening Fundamentals

Beyond the favorable external oil price environment, improvements in Cenovus’ own fundamentals have also attracted significant institutional investor interest. The company recently closed its C$8.6 billion acquisition of MEG Energy, substantially enhancing synergies at its Christina Lake operations. Concurrently, Cenovus has been aggressively reducing its debt load, divesting non-core assets, and repurchasing shares using free cash flow, resulting in a notably strengthened balance sheet. Analysts suggest these internal efforts make the company more resilient in the current upward price cycle.

As a major energy player with a market capitalization of C$131.3 billion, Canadian Natural Resources also boasts substantial cost advantages. Even with sharp oil price fluctuations, CNQ maintains impressive profit margins through low-cost operations and high production efficiency. Additionally, CNQ offers a quarterly dividend of C$0.625 per share, translating to an annualized yield of approximately 4%, making it attractive for income-focused investors. McCoubrey noted that if the Strait of Hormuz were closed due to the conflict, CNQ would be least directly affected by supply disruptions, while higher oil prices would still directly boost its performance.

Alternatives and Potential Risks

Of course, not all Canadian oil companies are equally positioned to benefit. McCoubrey pointed out that if geopolitical tensions unexpectedly ease and oil prices rapidly retreat, Suncor, with its downstream operations, would be a better defensive choice, as it could sustain some profit through crack spreads.

Furthermore, the International Energy Agency (IEA) has announced the release of 400 million barrels from emergency reserves to calm prices. However, McCoubrey believes this measure can only temporarily ease market anxiety. If Iranian threats persist, drawing down strategic reserves could paradoxically lead to a more severe supply crisis. On the Canadian front, Natural Resources Minister Tim Hodgson has stated Canada will cooperate with the IEA. However, due to pipeline transportation bottlenecks, Canada cannot significantly increase international supply in the short term. This paradoxically means domestic oil companies’ profits will benefit more from higher prices than from increased sales volume.

Conclusion

In summary, against the backdrop of persistent tensions in Iran, Cenovus Energy and Canadian Natural Resources, with their high sensitivity to oil prices and solid fundamentals, have become compelling targets for investors eyeing the Canadian energy sector. That said, geopolitical risks evolve rapidly, and investors must closely monitor developments in the Strait of Hormuz and policy responses from major economies.

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