Coca-Cola Is at Record Highs, Here Are 3 Reasons to Buy It Anyway

Aurora Cannabis
Published on: Jul 9, 2026
Author: Caroline Kong

Coca-Cola (KO) shares hit another all-time high this week, touching $85.68 intraday, with modest but steady gains year-to-date. Is now really the time to buy a stock trading at its highest price ever? For a company with 64 consecutive years of dividend increases and a place among the elite “Dividend Kings,” the answer may run counter to intuition.

Low Beta: A Safe Haven in Market Turmoil

The current market environment is far from calm. The breakdown of the Iran ceasefire has pushed crude oil prices higher, concerns over Federal Reserve rate hikes later this year are growing, and consumer sentiment is hovering near multi-year lows. Against this backdrop, Coca-Cola’s defensive qualities look particularly valuable.

Data shows that Coca-Cola’s five-year beta stands at just 0.35 — meaning its share price has historically been only about one-third as volatile as the broader market. Over the past year, that figure has been even closer to zero. In times of heightened market uncertainty, this kind of through-cycle stability may be precisely the “calming agent” many investors need.

Dividend King: 64 Years of Ever-Increasing Cash Flow

Coca-Cola is no longer just an ordinary stock — it is a dividend machine. This past February, the board raised its quarterly dividend by 4% to $0.53 per share, up from $0.51, marking the company’s 64th consecutive annual dividend increase. This record places it among only a handful of “Dividend Kings” on U.S. exchanges.

Based on the current share price, Coca-Cola’s dividend yield stands at roughly 2.5% — significantly above the S&P 500 average of around 1.1%. More importantly, its payout ratio is approximately 65%, meaning the company has ample earnings to support continued dividend growth. For long-term investors, this represents a form of “compounding certainty” — the longer you hold, the more you earn.

Earnings Consistency: Beating Estimates Every Quarter for Two Years Straight

July 28 will mark another potential catalyst for the stock, when Coca-Cola is set to report its second-quarter results. Wall Street expects quarterly revenue of roughly $13.18 billion and adjusted earnings per share of about $0.93.

Looking back over the past two years, Coca-Cola has beaten earnings estimates in eight consecutive quarters, with upside surprises ranging from 2% to 6%. The most recent Q1 beat of 6% was the largest in two years. This ability to consistently outperform expectations is especially valuable in what is shaping up to be a volatile earnings season.

Of course, Coca-Cola is not a high-growth stock, and its valuation is far from cheap. But with market volatility on the rise and uncertainty mounting, this beverage giant — with its 64-year dividend growth streak, low-volatility profile, and steady earnings power — may well deserve a place as a “ballast” in investors’ portfolios.

Consumer Products and Services Dividend Yielding Stocks Financial Reports U.S. stocks