Boosted by Hong Kong Capital, will TAAT’s stock take off?

TAAT hong kong capital TAAT 香港投资者
Published on: October 15, 2020
Author: Editor

Closing the CAD $6.75M Private Placement led by Horizons Ventures’ Ms. Debbie Chang, Taat Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) is well on its way to making a big splash on the venture markets. On the first trading day after the October 9 news was released, TAAT’s stock surged nearly 20%. How did TAAT successfully attract the famously savvy Hong Kong investor? What’s their plan for the rest of the year? Why are they confident that they can take a chunk out of market share in a competitive multi-billion dollar industry? What technology makes their product unique?

NAI500 had the chance to interview Taat’s CEO, Mr. Setti Coscarella, where Setti shared his own experience and his expectations and confidence in growing the company. Will Taat succeed as other startups that Horizons Ventures has invested in and succeeded? (Next Facebook? Next Skype? Next Spotify? Next Well Health?) Check out what kind of opportunity that Taat offers to its investors.

About Taat Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2)

Having developed Beyond Tobacco™, which contains no tobacco or nicotine, Taat’s objective is to introduce an innovative, experience-driven alternative to tobacco cigarettes for tobacco smokers who aspire to leave nicotine behind. Beyond Tobacco™, which is to be offered in “Original” and “Menthol” varieties, is designed to closely emulate every aspect of smoking a traditional cigarette. From the cigarette-style packaging and stick format, to the proprietary flavouring blend which imparts the flavour and scent of tobacco, to the draw sensation, and the amount of smoke exhaled, Beyond Tobacco™ has been meticulously engineered to enable smokers to continue enjoying the ritual of smoking, while discontinuing nicotine intake. Taat plans to launch Beyond Tobacco™ in mid-Q4 2020 and is seeking to position itself in the USD $814 billion (2018)1 global tobacco industry to capitalize on the growing worldwide demand for alternatives to traditional cigarettes.

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