In early February, Argo Digital US, backed by the Sprott family, announced the launch of its 24/7 digital gold investment platform in the U.S. The platform, underpinned by physical gold reserves, aims to provide secure and convenient digital trading and storage services for investors, targeting a shake-up of the $3.2 trillion gold investment industry.
Peter Grosskopf, Argo co-founder and chairman, noted, “Our team’s deep expertise in precious metals and asset management fuels our confidence in expanding into the U.S. market.” As digital investing gains momentum, Argo’s bid to disrupt the traditional gold industry will be one to watch.
Argo’s market analysis suggests approximately 8.2 million U.S. retail investors could be interested in gold investments, representing an annual opportunity of $5.45 billion. Michael Petch, Argo’s co-founder and president, stated, “Amid ongoing economic uncertainty and inflationary pressures, demand for gold as a store of value is surging. North American Gen X and Millennial investors hold over $11 trillion in assets, yet much of this capital remains tied to traditional securities and savings accounts.”
Data from the World Gold Council reveals global gold investment demand reached 1,180 metric tons in 2024, a four-year high marking a 25% year-over-year increase. Fourth-quarter demand hit $111 billion, driving the annual total to a record $382 billion.
The Argo platform emphasizes three core advantages:
Petch emphasized, “We aim to simplify gold investing by eliminating commissions. Investors can redeem physical gold or cash out anytime.” While the platform currently holds only Argo-owned assets, the company is open to partnerships with reputable gold suppliers and institutions.
Argo employs industry-standard encryption, multi-factor authentication, and regulatory compliance frameworks to safeguard user data and funds. All gold holdings are fully insured by institutional partners. Payment options currently include ACH and wire transfers, with plans to expand channels.
Since 1971, gold has delivered an average annual return of 8% in USD terms, with its inverse correlation to equities reinforcing its safe-haven appeal during crises. In 2025, geopolitical tensions and tariff disputes propelled gold to new highs, surpassing $2,950 per ounce on February 20. Independent analyst Lobo Tiggre predicts further upside, stating a real all-time-high of just under US$3,500—35% above current levels—seems achievable.
