ServiceNow Joins Stock Split Frenzy Following Netflix’s Move

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Published on: Nov 6, 2025

ServiceNow (NYSE: NOW), a leading enterprise software company, has announced a 1-for-5 stock split approved by its board of directors, capitalizing on its robust financial performance and surging demand for its artificial intelligence (AI) products. The company will hold a special shareholder meeting on December 5, 2024, to vote on the proposed split. If approved, it would mark the latest positive signal from the workflow management specialist, following a consistent pattern of exceeding market expectations.

While the announcement has captured investor attention, analysts were quick to note that a stock split is a purely mechanical action that does not alter the company’s fundamental valuation.

AI Driving Explosive Growth

The split plan was unveiled alongside impressive third-quarter earnings. ServiceNow reported a 22% year-over-year revenue increase to $3.4 billion, with subscription revenue contributing $3.3 billion, up 21.5%. A key indicator of future growth, the Remaining Performance Obligation (RPO), surged 24% to $24.3 billion, signaling strong continued sales momentum.

CEO Bill McDermott emphasized that the stellar quarter solidifies ServiceNow’s position as the premier AI platform for enterprise digital transformation. The company projected the annual contract value (ACV) for its AI products would soar from over $500 million this year to surpass $1 billion in 2025. Specific AI products demonstrated remarkable traction. The volume of deals for its “AI Control Tower” quadrupled sequentially in the third quarter, while the usage of its “AI Agent Assist” application skyrocketed 55-fold since late May.

As a cloud-based leader in workflow automation, ServiceNow integrates AI to help businesses manage IT, human resources, customer service, and other critical processes. Reflecting this strong outlook, the company raised its fourth-quarter and full-year guidance, forecasting Q4 revenue to reach a midpoint of $3.425 billion, representing 20% growth.

Valuation Concerns Linger

Despite the explosive growth, ServiceNow’s valuation remains a point of consideration for some investors. The company currently trades at a forward price-to-earnings (P/E) ratio of 45, which is high even within the software sector. Its trailing P/E ratio stands at a steep 107. Since its 2012 IPO, the stock has skyrocketed 3,530%, dramatically outpacing the S&P 500’s 399% gain over the same period. Some analysts argue that traditional valuation metrics may not fully capture the growth potential of a company like ServiceNow.

Wall Street sentiment remains overwhelmingly bullish. Of the 45 analysts covering the stock in November, 89% maintained “Buy” or “Strong Buy” ratings. The average price target is $1,155 (pre-split), suggesting a potential 26% upside from current levels. Morgan Stanley issued the Street-high target of $1,315, citing optimism about the successful execution of the company’s AI strategy.

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