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TCL TVs’ North American Market Share Rises to 10% as Local Market Saturates

TCL Group Co. [SHE:000100], a major Chinese consumer electronics brand, claimed about 10 percent of North America’s market share for its TV products last year, ranking third, and has entered mainstream US sales channels, said Mao Chuwen, general manager of TCL Home Appliances (North America) Co., as domestic media reported Jan. 9.

Mao made the remarks at the Consumer Electronics Show 2018 — held in Las Vegas in the US state of Nevada — on Jan. 8. TCL’s television products’ cumulative sales in the North American market last year rose one and a half times from the year before.

The Southeast Asian and African markets also provide opportunities for Chinese brands, said Wang Cheng, TCL’s vice president. “The company will sell more products abroad in the future by benefiting from China’s Belt and Road Initiative’s policies,” he added.

The next three years will be the golden age for TCL’s development and its TVs will achieve good results in several overseas markets, said Harry Wu, general manager of TCL Overseas Business Center. “We did a good job in Germany and we have just entered the Japanese market. As the domestic market has no room for growth, only international markets harbor opportunities,” he said.

The company sold 24 million LCD TVs and 15 million smart TVs last year, up 16 percent and 35 percent each over 2015.

Source: yicaiglobal.com

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